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A mysterious creature roams the hills of Appalachia. It carries its bulky, slouching figure upright yet travels with catlike agility under the cover of night so that it goes undetected and unseen – by most people, at least. Though it’s said to stand much taller than an adult human with hair or fur covering its body from head to toe, the creature is best known for one distinctive feature evidenced only by the tracks it leaves on the ground… An oversized foot. ...read more
Local Flavor | Mast Family Favorites
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It’s hard to believe that a quarter century has passed since the Mast General Store opened its fifth location on historic Biltmore Avenue in a resurging Downtown Asheville. Sunday, May 12, 2024, marks the date when the doors first officially opened to welcome locals and visitors alike. To celebrate, Mast Store is giving everyone who visits that day a free bag of its world-famous, freshly popped popcorn. ...read more
Local Flavor | Mast in the News
Asheville
What a difference a few decades make! The images of New York City were taken in 1970 (Bernard Gotfryd, Library of Congress) and in 2018 by Afif Ramdhasuma (from pexels.com). Earth Day has been celebrated on April 22 since it was established through grassroots efforts in 1970. It was a response to increasing concerns caused by smog (intense air pollution caused mainly by exhaust fumes), Great Lakes at risk of dying from pesticide runoff and waste dumping, and rivers that caught on fire (the Cuyahoga River in Ohio famously caught fire in June of 1969). It was also the year when monumental legislation was enacted to address all kinds of environmental concerns. ...read more
At Home | Inspiration
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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Gardening is one of the first outdoor adventures of the season. It actually can start way back in January or February when the seed catalogs begin arriving in the mail. Flipping through the pages and dreaming of the summer and fall harvest while the wind and snow whip outside is a favorite winter activity. ...read more
At Home | Gardening | Recipes | Local Flavor
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As the birthplace of our first Mast General Store outside of Valle Crucis, we've had a love affair with Boone, North Carolina for centuries. As the home of Appalachian State University (ASU), folks are drawn to this busy college town for more reasons than an exceptional education and exciting athletic events. The surrounding area is one of the country's best destinations for outdoor adventures. Walk across the Mile High Swinging Bridge or scale Linville Peak, the highest peak in the Blue Ridge at Grandfather Mountain. Grab your bike and head to Pisgah National Forest, featuring over 200 miles of exciting trails. ...read more
Adventure | Local Flavor | Mast in the News
Boone
Join us for a humdinger of a Grand-Opening celebration at our newest "old" location in Winston-Salem! If you were there for our ribbon-cutting on Friday, May 8th, you'll know that we're very excited to be your new neighbors at 516 North Trade Street. We have a big weekend planned at Mast Store Winston-Salem and hope you'll make time to stop by and say hello! ...read more
Behind the Scenes | Local Flavor | Mast in the News | Mast Family Favorites
Winston-Salem
University historian, J.S. Collister, found that her research repeatedly turned up recipes, which had been transported over land and sea, by caravan, clipper ship and covered wagon, over thousands of miles and nearly as many years. She discovered that sharing recipes was a long-treasured tradition, enjoyed by many cultures and many generations. ...read more
Recipes | Mast Family Favorites | Local Flavor
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A celebration of Appalachian music and cultural heritage, the Doc & Rosa Lee Watson MusicFest 'N Sugar Grove will take place July 10 and 11, 2015 on the grounds of the Historic Cove Creek High School in Sugar Grove, N.C. ...read more
Mast Family Favorites | Local Flavor
Boone | Original - Valle Crucis|Annex - Valle Crucis
The beauty of spring is cascading from South Carolina’s midlands to the mountains of Western North Carolina and Eastern Tennessee. We’re excited to go outside, soak in the sunshine, and enjoy the glorious new blooms! Below you'll find a few of our favorite ways to enjoy the upcoming Easter weekend: ...read more
Mast Family Favorites | Local Flavor | Adventure
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