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The Unitas Fratrum, or Moravians as they are more commonly known, were the first Protestant Christians taking a stand 100 years before Martin Luther posted his 95 Theses on the door of the Catholic church. Hailing from Moravia, they were also the first Christian missionaries with outposts in several countries, including the United States in Pennsylvania (1741) and in North Carolina in 1753. ...read more
Local Flavor | Recipes | Travel
Winston-Salem
The Holidays bring people together through shared traditions. We watch children’s faces light up with joy and wonder as they wait in line to share their wish lists with Santa Claus. We gather with our neighbors along city sidewalks for festive parades and in town squares for Christmas tree lightings. We attend services, plays, pageants, concerts, choir performances, and countless other holiday-themed events, too, all to keep the spirit of the season alive in our hearts and in our communities from year to year. ...read more
Local Flavor | Travel
All
Each year, Columbia Sportswear teams with Mast General Store to gather gently loved coats and jackets for our neighbors who need them for the coldest part of the year. Columbia kicked off this year’s collection by making its own donation of new jackets. ...read more
At Home | Inspiration
All
In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
Inspiration | Local Flavor | Travel
All
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
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F2R6+7R Waynesville, North Carolina
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Founded in 1810 by Colonel Robert Love, a Revolutionary War soldier, Waynesville is named for General "Mad" Anthony Wayne, who was Love’s commander. He must have made quite an impression on Col. Love with his daring military exploits and fiery demeanor. The town of Waynesville is just the opposite. Quiet and unassuming, it is home to many artists, who draw inspiration from the high peaks of the mountains that ripple off in the distance.
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Since the middle 1880s, travelers have made their way to this broad valley surrounded on all sides by mountains approaching 6,000 feet. You might recognize one of those – Cold Mountain – made famous by the Civil War-era novel by Charles Frazier. Ironically enough, the last shots of the Civil War east of the Mississippi were fired right here.
As the Great Smoky Mountains National Park was dedicated in 1940, Waynesville touted itself as the Gateway to the Smokies. By then, the building that is now the Mast Store, then known as The Toggery, was serving residents and visitors to town with quality clothing at reasonable prices. We hope you’ll find the same service and an even wider selection of goods today.
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This building, located on Main Street in Downtown Waynesville, was built in the 1930s and was called the Toggery. This fine clothier was similar to a Belk's or an Efird's. The floor layout was similar to what you find now at the Mast Store. As you walk in the front door from Main Street, The Toggery had its men's and ladies' departments, along with the shoe department, on the main floor. Where the present day outdoor department is, on the mezzanine, was used as storage.
Read more ...This building, located on Main Street in Downtown Waynesville, was built in the 1930s and was called the Toggery. This fine clothier was similar to a Belk's or an Efird's. The floor layout was similar to what you find now at the Mast Store. As you walk in the front door from Main Street, The Toggery had its men's and ladies' departments, along with the shoe department, on the main floor. Where the present day outdoor department is, on the mezzanine, was used as storage.
The offices were located where the current offices are, in the front of the building. To easily exchange information from the office and the sales floor, a pulley system was used to request change, etc.
The Mast Store in Waynesville was the first location outside of the High Country. The building was in the process of being converted into a dance hall before it was purchased and opened in 1991 as a Mast Store.
*Photo courtesy of the Haywood County Public Library History Collection.
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To say that September 27, 2024, and the days that followed were life-changing is an understatement. Everyone living in Western North Carolina and parts of East Tennessee and Southwestern Virginia had their lives turned upside down in some way, shape, or form. It could be minor – like a tree or two down in your backyard – or it could be major – a loss of a house, your business, or even a loved one. Helene impacted all of us. ...read more
At Home | Local Flavor | Mast Family Favorites | Mast in the News | Travel
Asheville | Annex - Valle Crucis | Boone | Hendersonville | Original - Valle Crucis | Waynesville
The Town of Waynesville is named for notable Revolutionary War General Anthony Wayne, who earned the moniker “Mad Anthony,” but there’s no description further from reality for this pleasant mountain retreat. If the label given to its namesake – the same General Wayne of Fort Wayne, Indiana, and Wayne National Forest – applies at all, it’s how “madly” locals and visitors alike fall for Waynesville’s beauty. ...read more
Fall Foliage Primer | Local Flavor | Travel
Waynesville
It’s a magical thing what a pair of hands can do. ...read more
Inspiration | Local Flavor
Asheville | Annex - Valle Crucis | Boone | Hendersonville | Original - Valle Crucis | Waynesville
To say that September 27, 2024, and the days that followed were life-changing is an understatement. Everyone living in Western North Carolina and parts of East Tennessee and Southwestern Virginia had their lives turned upside down in some way, shape, or form. It could be minor – like a tree or two down in your backyard – or it could be major – a loss of a house, your business, or even a loved one. Helene impacted all of us. ...read more
At Home | Local Flavor | Mast Family Favorites | Mast in the News | Travel
Asheville | Annex - Valle Crucis | Boone | Hendersonville | Original - Valle Crucis | Waynesville
The Town of Waynesville is named for notable Revolutionary War General Anthony Wayne, who earned the moniker “Mad Anthony,” but there’s no description further from reality for this pleasant mountain retreat. If the label given to its namesake – the same General Wayne of Fort Wayne, Indiana, and Wayne National Forest – applies at all, it’s how “madly” locals and visitors alike fall for Waynesville’s beauty. ...read more
Fall Foliage Primer | Local Flavor | Travel
Waynesville
It’s a magical thing what a pair of hands can do. ...read more
Inspiration | Local Flavor
Asheville | Annex - Valle Crucis | Boone | Hendersonville | Original - Valle Crucis | Waynesville
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