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John & Faye Cooper purchased the store in 1979 and set out on a journey of discovery. They moved their young family into the top two floors of the store and began the work of preparing to open. There were many questions, but the two most important were 1. What do we need to fit in with our community? And 2. What would an old general store carry that is still useful to our neighbors? That's where they started.

Mast Store Family

"WHERE SHOULD I SEND YOU TO KNOW THE SOUL OF THE SOUTH? I THINK I'LL SEND YOU TO MAST GENERAL STORE."

CHARLES KURALT

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mast news & events

from our blog

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  • October 18, 2023 5 minute READ
    Favorite Halloween Candies

    Monster Match

    As Halloween nears, the Mast Store checked in with several of its familiar friends who – while strange – are no strangers to the holiday. We surveyed these classic characters to find out their favorite festive candies available at Mast General Store.  ...read more

    tags-icon Adventure | Inspiration

    location-icon All

  • October 10, 2023 4 minute READ
    Merrell Food for Kids is October 16-29

    Merrell and Mast Put their Best Foot Forward with Food for Kids

    Food for Kids, an important partnership of Merrell and the Mast General Store, returns for its 14th year in 2023. Food is a basic building block of success for everyone, but it is especially important for children. Without proper nutrition during their formative years, a child can lose valuable progress with muscle and brain development.  ...read more

    tags-icon Inspiration | Local Flavor

    location-icon All

  • October 5, 2023 3 minute READ
    GO Fest has lots of opportunities to try something new!

    Roanoke is Ready to GO!

    It’s said that the Roanoke Valley in Virginia’s Blue Ridge Mountains is an outdoor lover’s paradise. We at Mast General Store fully agree, and we’re not alone! ...read more

    tags-icon Adventure | Local Flavor

    location-icon Roanoke

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