homepage

now hiring!

job openings

Free shipping - orders $60+

more details

paying us a visit?

see store info

 

a few of the hundreds of brands we love...

more brands

mast-rewards-banner mast-rewards-banner
mast-rewards-logo

shop, earn, enjoy!
see rewards with every visit.

join now To Start Rarning Points.

Already a member? sign in

  • Free to join, opt out any time.
  • Earn one point for every dollar spent - includes sale & clearance items.
  • Earn points for purchases online and in stores.
  • Rewards accumulate automatically.
  • Select all or part of your points to apply at checkout
  • Members receive special offers and promotions.

John & Faye Cooper purchased the store in 1979 and set out on a journey of discovery. They moved their young family into the top two floors of the store and began the work of preparing to open. There were many questions, but the two most important were 1. What do we need to fit in with our community? And 2. What would an old general store carry that is still useful to our neighbors? That's where they started.

"WHERE SHOULD I SEND YOU TO KNOW THE SOUL OF THE SOUTH? I THINK I'LL SEND YOU TO MAST GENERAL STORE."

CHARLES KURALT

mast news & events

from our blog

all blog posts

  • January 27, 2023 5 minute READ
    20 Sweet Years of Giving

    20 Sweet Years of Giving

    “Sweetheart” is one of the oldest terms of endearment in the English language. For most of the time the phrase has existed, there’s no surprise that its literal meaning has been associated with foods that conjure the pleasingly “sweet” sensation of love itself. ...read more

    tags-icon Inspiration | Local Flavor

    location-icon All

  • December 27, 2022 5 minute READ
    Do-able New Year's Resolutions

    Do-able New Year's Resolutions

    How would you like for your life to look one year from today? Would it look different than it does now? Most folks enjoy positive change and a fresh start, but it can be difficult to implement those things without a plan. The New Year provides the perfect opportunity to resolve to start anew, and it doesn’t have to be joyless or a drudgery. We offer a few “do-able” ideas from a personal perspective to help you approach your 2016 resolutions. ...read more

    tags-icon Inspiration

    location-icon All

  • December 16, 2022 2 minute READ
    Christmas in the Mountains

    Christmas in the Mountains

    As you can imagine, doing your holiday shopping in the early 1900s in Valle Crucis or really any mountain town was a little different than today. While you could place mail orders, they didn’t arrive in a couple of days, and you couldn’t just hop in a car and head to the grocery store for a broad collection of foods to prepare the feast. Christmas in the Appalachian Mountains was more centered on family and the simple gifts of friends, food, and long-held traditions. ...read more

    tags-icon At Home

    location-icon All