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John & Faye Cooper purchased the store in 1979 and set out on a journey of discovery. They moved their young family into the top two floors of the store and began the work of preparing to open. There were many questions, but the two most important were 1. What do we need to fit in with our community? And 2. What would an old general store carry that is still useful to our neighbors? That's where they started.

Mast Store Family

"WHERE SHOULD I SEND YOU TO KNOW THE SOUL OF THE SOUTH? I THINK I'LL SEND YOU TO MAST GENERAL STORE."

CHARLES KURALT

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  • May 28, 2023 4 minute READ
    Ranger-led Wildflower Hike at Grandfather Mountain State Park

    All the Colors of the Mountain: A Springtime Wildflower Hike

    The singer Sheryl Crow once said, “No matter how chaotic it is, wildflowers will still spring up in the middle of nowhere.” She’s right, of course. Blossoming amidst the occasional chaos of our lives, wildflowers are a reliable gift every spring. ...read more

    tags-icon Adventure | Inspiration | Local Flavor

    location-icon All

  • May 26, 2023 7 minute READ
    This is part of a conservation easement in Valle Crucis

    John and Faye Cooper: Why We Support Land Trusts

    Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture.  ...read more

    location-icon All

  • May 23, 2023 4 minute READ
    Mast General Store in Boone circa the early 1990s

    Mast General Store Celebrates 35 Years in Downtown Boone

    So many things were different 35 years ago. Cellphones were available, but mostly in the form that had to be carried in a bag or was the size (and weight) of a brick. And there were more businesses moving out of the downtown area than were moving in. But that trend started to change on Thursday, May 26, 1988, when the Mast General Store Old Boone Mercantile opened its doors in the old Hunt’s Department Store. ...read more

    tags-icon Local Flavor | Mast in the News

    location-icon Boone

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