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Lisa Cooper stepped into her role as the president of the Mast General Store on September 13, 2016. The announcement was made at the company’s anniversary dinner, which honors long-time employees celebrating milestone years with the company. The move was not unexpected but could be considered a bit unusual. ...read more
Behind the Scenes | Mast Family Favorites
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March is Women’s History Month, and, in celebration, Mast General Store is recognizing women-owned companies whose products we carry. ...read more
Local Flavor
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“Thirty days has September, April, June, and November. All the rest have 31, except February, which is dumb.” That’s not the way the verse really goes, but it’s funny and rhymes. And, as it turns out, it’s not dumb, and that extra day we have every four years helped add structure and order to the calendar (and the world). ...read more
Inspiration | Mast Family Favorites
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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Here we are about to put another year in the books. It’s a great time for a fresh start, a few positive changes, and holding onto high hopes for good fortune. ...read more
At Home | Local Flavor | Recipes
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The Appalachian Mountains were the western frontier in the 1700s. Those who adventured into these formidable hills were hearty souls indeed. Self-sufficient, creative, strong-willed, often stubborn, and isolated are a few other words that would be good descriptors. Because of their isolation even on into the 20th century, the mountain folk held onto many traditions from the Old Country. ...read more
At Home | Local Flavor
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If you haven’t checked your calendar lately, the holidays are HERE! Gatherings of all kinds abound – from friends and family to co-workers and colleagues. It’s a time for pulling out all the stops, making everyone’s favorite dishes, and trying a few new recipes. That can hold true for holiday beverages, too. We visited with Josh, who helped us put together a “summer school mixology class” earlier this year to give us a few ideas to “up your hospitality” during the holidays. ...read more
At Home | Recipes
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
All
The holiday season provides us plenty of reasons and opportunities to give a good hug. And what better gift is there to give this time of year? ...read more
At Home | Mast Family Favorites
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Ah, the holidays. Perhaps a better reference would be Food-a-Paloosa! Think about it. Beginning at Thanksgiving and running through New Year’s Day (or Old Christmas on January 6 if you’re so inclined), can you name one gathering that does not have a food component? Office lunches, holiday open houses, neighborhood gatherings, Secret Santa get-togethers, Christmas parties... The list can be staggering. And that’s OK. Nothing brings a group together better than a good meal. So, let us prepare to lay a beautiful table and fill it with tasty fare from the best cooks around. ...read more
At Home | Recipes
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