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December 11, 2025 6 minute READ

Mast Holiday Memories

What is it about Christmas that stirs our memories? Certainly, memories overflow when we gather with those we love, especially as we remember those who are no longer with us. Perhaps the annual rituals of the season, like venturing to the mountains to choose a live Christmas tree or searching through a shoebox filled with heirloom ornaments that have adorned your family’s trees for generations, conjure tales from long ago. It’s likely, too, that our holiday memories include exceptional moments, like taking your child to visit Santa for the first time or watching snowflakes paint a picturesque scene on a rare, white Christmas. ...read more

tags At Home | Customer Stories | Mast Family Favorites

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November 13, 2025 9 minute READ

Festival of Lights in Tanglewood Park - photo courtesy of Visit Winston-Salem and Forsyth County Parks & Recreation

Holiday Togetherness in the Twin Cities

The cities of Winston and Salem, North Carolina, merged in 1913. Winston, a growing tobacco and textile town, also served as Forsyth County’s seat of government. Salem had been the center of culture and commerce for the area’s large Moravian population since the 18th century. Festival of Lights in Tanglewood Park - photo above courtesy of Visit Winston-Salem and Forsyth County Parks & Recreation ...read more

tags At Home | Local Flavor | Travel

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October 22, 2025 2 minute READ

Columbia is Mast Store's partner for the Share the Warmth Coat Collection

Layer Love with Share the Warmth in November

Each year, Columbia Sportswear teams with Mast General Store to gather gently loved coats and jackets for our neighbors who need them for the coldest part of the year. Columbia kicked off this year’s collection by making its own donation of new jackets. ...read more

tags At Home | Inspiration

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September 23, 2025 23 minute READ

Helene's high water mark at the Mast Store Annex in Valle Crucis

The Day the Water Rushed In

To say that September 27, 2024, and the days that followed were life-changing is an understatement. Everyone living in Western North Carolina and parts of East Tennessee and Southwestern Virginia had their lives turned upside down in some way, shape, or form. It could be minor – like a tree or two down in your backyard – or it could be major – a loss of a house, your business, or even a loved one. Helene impacted all of us. ...read more

tags At Home | Local Flavor | Mast Family Favorites | Mast in the News | Travel

August 22, 2025 5 minute READ

Friends Day Partners at Mast Store - Blue Ridge Parkway Foundation, Friends of the Reedy River, Friends of the Smokies, Gateway Nature Preserve, the Pisgah Conservancy, Friends of the Ecusta Trail, Palmetto Conservation Foundation, and FRIENDS of the Blue Ridge

Friends Day Returns Saturday, September 6

Pierre Teilhard de Chardin observed that the world is round so that friendship may encircle it. On Friends Day at Mast Store, we wrap our arms around organizations that raise the bar in our local communities by improving residents' quality of life, increasing economic vitality, and embracing landscapes and assets that make our communities unique. They bring out the best for all of us! ...read more

tags At Home | Local Flavor | Mast Family Favorites

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July 9, 2025 9 minute READ

5 More Old-Fashioned Skills to Learn

In our fast-paced world, we often forget the things that can be done without the assistance of a computer, tablet, phone, or other electronic devices. Doing things by hand helps keep your brain sharp. ...read more

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Mast Holiday Memories

Holiday Togetherness in the Twin Cities

Layer Love with Share the Warmth in November

The Day the Water Rushed In

Friends Day Returns Saturday, September 6

5 More Old-Fashioned Skills to Learn

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