Problem solving is where Jack O’Neill got his start. His problem? How can I keep my body warm in the cold waters of the Pacific Ocean, so I can spend more time surfing? He did it — in between planing and waxing the next board at his surf shop, he invented the first wetsuit, which was an insulated vest. This innovation lengthened the surfing season up and down the West Coast and extended it to the East Coast. And it stoked the surf culture for generations to come.

Of course, surfers don’t wear swimsuits and wetsuits all the time, so O’Neill developed a line of lifestyle clothing that embodies the ethos of those who skim along the plane between sea and sky. It is bold; it is youthful; it is confident; it is friendly; it is inspiring; it says — I can do this.