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mast general store - Hendersonville

Knoxville
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527 N. MAIN ST. HENDERSONVILLE, NC 28792 Plus-code-icon8G9Q+7J Hendersonville, North Carolina

STORE HOURS

mon10AM - 6PM

tue10AM - 6PM

wed10AM - 6PM

thu10AM - 6PM

fri10AM - 8PM

sat10AM - 8PM

sun11AM - 6PM

old-phone-icon"828-696-1883 locations-iconmap & directions parking-iconparking star-iconlocal FLAVOR area-events-calendar-iconarea events

Look Homeward, Hendersonville

The mayor of Hendersonville recently declared it to be "The Friendliest City for Retirees in America!" We think it’s pretty friendly to most everybody. During sweltering summers in the 1800s, residents from the Low Country of South Carolina would journey up the mountain to find relief in the cool air. There were so many Charlestonians that spent summers here that it became known as Little Charleston. It is often said, "you can’t go home again." In fact, Thomas Wolfe from nearby Asheville wrote a book about it and was further inspired by an Italian marble angel in Oakdale Cemetery to pen Look Homeward Angel.

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Story behind the store logo

The city of Hendersonville is known as The City of Four Seasons. The building located on Main Street that is now home to the Mast General Store was constructed during a tremendous growth spurt for the city. Up until the late 1890s, most of the structures along Main Street were frame structures, private homes, and even vacant lots. The Syndicate Building was constructed in the early 1900s, ca. 1909, and has been home to a number of different businesses.

Maxwell Brown's Fancy Grocery was its first tenant. From looking at old photographs, Mr. Brown was meticulous in his merchandising. All shelves were perfectly stocked with cans and other goods. At that point in time, customers would bring a list to the counter to be filled by the clerk.

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The city of Hendersonville is known as The City of Four Seasons. The building located on Main Street that is now home to the Mast General Store was constructed during a tremendous growth spurt for the city. Up until the late 1890s, most of the structures along Main Street were frame structures, private homes, and even vacant lots. The Syndicate Building was constructed in the early 1900s, ca. 1909, and has been home to a number of different businesses.

Maxwell Brown's Fancy Grocery was its first tenant. From looking at old photographs, Mr. Brown was meticulous in his merchandising. All shelves were perfectly stocked with cans and other goods. At that point in time, customers would bring a list to the counter to be filled by the clerk.

Later tenants included Freeze Drug, Potts 5¢ and 10¢, a ladies' dress shop, and First Citizen's Bank. Inside you can still see the original tin ceiling that was long hidden by the drop ceiling panels and parts of the wood floor.

In the 1920s, the Woodmen of the World held their meetings upstairs. The WOW was a fraternal order that provided, and still provides, life insurance to those in their order.

We're sure you've heard of the infamous Turkey Drop performed on the 80s TV show WKRP in Cincinnati. Well, a turkey drop was hosted by this store in the early part of the 20th century.

The Mast Store opened its doors in Hendersonville in 1995.

*Photo: Maxwell's Fancy Grocery in Downtown Hendersonville circa 1910, in the Syndicate Building. From the Barber Collection.

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Plan your visit to Hendersonville

Hendersonville is a retreat from the heat for many people from the lowlands. Sometimes called “Little Charleston,” you may see some grand homes reminiscent of that area. While you’re visiting, take in a show at NC’s official state theatre, catch a concert on Main Street, or take part in some hands-on activities for the whole family.
Hendersonville is a retreat from the heat for many people from the lowlands. Sometimes called “Little Charleston,” you may see some grand homes reminiscent of that area. While you’re visiting, take in a show at NC’s official state theatre, catch a concert on Main Street, or take part in some hands-on activities for the whole family. Read less ...
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LOCAL FLAVOR

  • September 30, 2025 6 minute READ
    Fall in the City of Four Seasons

    Fall in the City of Four Seasons

    Hendersonville is known as “The City of Four Seasons” because of its year-round beauty, but it’s OK to have a not-so-secret favorite: Fall! ...read more

    tags-icon Fall Foliage Primer | Adventure | Local Flavor | Travel

    location-icon Hendersonville

  • September 23, 2025 23 minute READ
    The Day the Water Rushed In

    The Day the Water Rushed In

    To say that September 27, 2024, and the days that followed were life-changing is an understatement. Everyone living in Western North Carolina and parts of East Tennessee and Southwestern Virginia had their lives turned upside down in some way, shape, or form. It could be minor – like a tree or two down in your backyard – or it could be major – a loss of a house, your business, or even a loved one. Helene impacted all of us.   ...read more

    tags-icon At Home | Local Flavor | Mast Family Favorites | Mast in the News | Travel

    location-icon Asheville | Annex - Valle Crucis | Boone | Hendersonville | Original - Valle Crucis | Waynesville

  • July 21, 2025 3 minute READ
    Hendersonville Celebrates 30 Years on Main Street

    Hendersonville Celebrates 30 Years on Main Street

    The Mast General Store in Downtown Hendersonville is celebrating 30 years on Main Street on Friday, August 1, 2025. Anyone who stops by that day will be treated to a free bag of fresh popcorn.  ...read more

    tags-icon Local Flavor | Mast in the News

    location-icon Hendersonville

see more local flavor
blogs

FROM OUR BLOG

  • September 30, 2025 6 minute READ
    Fall in the City of Four Seasons

    Fall in the City of Four Seasons

    Hendersonville is known as “The City of Four Seasons” because of its year-round beauty, but it’s OK to have a not-so-secret favorite: Fall! ...read more

    tags Fall Foliage Primer | Adventure | Local Flavor | Travel

    locations Hendersonville

  • September 23, 2025 23 minute READ
    The Day the Water Rushed In

    The Day the Water Rushed In

    To say that September 27, 2024, and the days that followed were life-changing is an understatement. Everyone living in Western North Carolina and parts of East Tennessee and Southwestern Virginia had their lives turned upside down in some way, shape, or form. It could be minor – like a tree or two down in your backyard – or it could be major – a loss of a house, your business, or even a loved one. Helene impacted all of us.   ...read more

    tags At Home | Local Flavor | Mast Family Favorites | Mast in the News | Travel

    locations Asheville | Annex - Valle Crucis | Boone | Hendersonville | Original - Valle Crucis | Waynesville

  • July 21, 2025 3 minute READ
    Hendersonville Celebrates 30 Years on Main Street

    Hendersonville Celebrates 30 Years on Main Street

    The Mast General Store in Downtown Hendersonville is celebrating 30 years on Main Street on Friday, August 1, 2025. Anyone who stops by that day will be treated to a free bag of fresh popcorn.  ...read more

    tags Local Flavor | Mast in the News

    locations Hendersonville

see more from our blog
area-events

AREA EVENTS

Dec 06, 2025

Event:
Hendersonville Christmas Parade
TIME:
6:00 PM
Place:
Downtown Hendersonville
More Info

Dec 07, 2025

Event:
Santa Visit
TIME:
2:30 PM - 5:30 PM
Place:
Hendersonville Mast General Store
More Info
community-partners

OUR COMMUNITY PARTNERS

Manna Foodbank

Conserving Carolina

The Pisgah Conservancy

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