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The information contained within this part of our site is designed especially to meet the needs of the working press. Each year, the Mast Store is surprised with its coverage across the nation in articles written by folks we didn't even know were coming.

We hope that you will find it helpful as you begin your research on the Mast General Store. Please contact us for personal assistance with your story.

Our Public Relations staff can help you with interviews for your story, photos, and even good companion story ideas or other special needs (from route planning to dining suggestions).

We look forward to hearing from you and providing any assistance you may require.

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Sheri Moretz

828.963.6511

pr@mastgeneralstore.com
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press releases

VALLE CRUCIS, NC – Mast General Store is entering into a historic partnership with the legendary L.L.Bean company. The iconic Bean Boot, along with other footwear, apparel, and outdoor gear, will be a part of the items now found at local Mast Stores and online.

“We are excited about this new relationship,” said Lisa Cooper, president of Mast General Store. “We can finally answer the regularly fielded question – ‘Do you have the Bean Boot in stock?’ – with a definitive, 'Yes!'"

L.L.Bean products are now on the shelves at Mast Store, which is a regional retail partner for the outdoor company.

“The addition of L.L.Bean to our merchandise mix will provide Bean loyalists the opportunity to touch, feel, and try on the new season’s offerings and to purchase them locally,” continued Cooper.

The L.L.Bean collection bolsters Mast General Store’s already-robust assortment of outdoor products, which includes hiking gear, tents, backpacks, boots, sandals, and socks.

“Our businesses have a lot in common, and we are looking forward to a great collaboration,” said Cooper. “It’s a great opportunity for us to showcase another well-loved brand and for both companies to learn a little from each other.”

More than just sharing a passion for quality outdoor apparel and footwear, both businesses maintain commitments to the conservation and preservation of natural resources. The Mast Store and L.L.Bean also are united in a vision to make the outdoors accessible to all people. 

“While L.L.Bean offers Outdoor Discovery Programs to learn new skills, we’ve always tried to create an atmosphere where anyone could come in and ask any question about gear, clothing, footwear, or even planning a trip and get knowledgeable, trail-tested answers,” shared Cooper.

For Mast Store and L.L.Bean, getting people into the outdoors is only part of the equation. The other part is the conservation of open spaces, wetlands, farms, and recreation areas. L.L.Bean works with several organizations, including Leave No Trace, the Chesapeake Bay Foundation, and the Friends of the Cobbossee Watershed, to educate people about steps they can take to ensure beautiful places will remain for future generations to enjoy.

“Our involvement with conservancies is one of our important local activities,” said Cooper. “The areas in easements in all our communities contribute more than the value of their scenic beauty. They provide clean air and water and wildlife habitat, as well as adding to the general quality of life for those who live there.”

With a mutual love of nature and a common desire to help people discover the beauty in their own backyards and beyond, the Mast Store looks forward to this new partnership with L.L.Bean.

Stop by any location of the Mast General Store, including the website (www.MastGeneralStore.com) to see the selection from L.L.Bean.

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about mast general store

The Mast General Store's original location is in Valle Crucis, North Carolina built in 1883. It is recognized by the National Register of Historic Places as one of the best remaining examples of its type. The store houses an official United States Post Office and offers nickle coffee that you can sip, on cold days, around the potbellied stove. Being a true General Store, Mast General Stores stock over 400 brand names in categories ranging from hard-to-find home goods, the latest outdoor gear, fashion apparel, footwear, toys from yesteryear and local & regional favorites. Each location has an extensive knife shop and more than 500 varieties of old-fashioned candy by the pound. Mast General Store has eleven store locations. The Original Store and Annex (just 2/10th of a mile down the road) in Valle Crucis, NC - Asheville, NC - Boone, NC - Columbia, SC - Greenville, SC - Hendersonville, NC - Knoxville, TN - Roanoke, VA - Waynesville, NC - Winston-Salem, NC. Mast General Store's home office is Valle Crucis, NC. Visit mastgeneralstore.com for more information.

media contact

Sheri Moretz

828.963.6511

pr@mastgeneralstore.com
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facebook pinterest twitter instagram

ASHEVILLE and WAYNESVILLE, NC – On Land Trust Day, Saturday, June 4, the Asheville and Waynesville Mast Stores will host representatives from Southern Appalachian Highlands Conservancy. To ensure that it has the support it needs to continue its vital service to our community, each store will donate 20% of that day’s sales to this partner agency.

Land trusts preserve our landscapes, create shared open spaces, protect wetlands and wildlife habitats, and provide recreational opportunities for everyone. These non-profit organizations, also known as conservancies, work with landowners and other associations to purchase land and negotiate easements with private property owners, ensure a family farm is passed down to the next generation, and assist in expanding the boundaries of state and national parks, among many other important roles.

Throughout Mast General Store’s region, land trusts make our communities more livable, generate local economic opportunities, and tell the story of the places we call home.

"I feel blessed that all Mast Store locations are hosting active land conservation groups. The work these partners do touches our lives every day in ways we can visibly see and in ways that we still benefit from,” said Lisa Cooper, president of Mast Store. 

Established in 1974, the Southern Appalachian Highlands Conservancy today protects more than 75,000 acres in the mountains of North Carolina and Tennessee. In doing so, it’s saving unique plant and animal habitats, such as the Highlands of Roan along the Appalachian Trail, freshwater sources, farmland, and pristine, natural landscapes.

“Most people think about pastoral views when they hear the word 'conservancy,' but much of their work is saving and reestablishing wetlands that help reduce flooding and provide fresh water, creating alternative transportation routes like greenways, or protecting wildlife habitats. That's why it's important to our Mast Store team to support the work of these organizations and to help others understand what they do. We thank you for helping support their work for all of us,” said Cooper.

Drop by the Asheville or Waynesville Mast Stores on Saturday, June 4, to learn about your local land trust and the outdoor spaces it has conserved in your community. It’s a great opportunity to acknowledge how their work helps us all enjoy nature, breathe fresh air, and drink clean water every day. For more information about Southern Appalachian Highlands Conservancy, visit its website, https://appalachian.org/.
 

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about mast general store

The Mast General Store's original location is in Valle Crucis, North Carolina built in 1883. It is recognized by the National Register of Historic Places as one of the best remaining examples of its type. The store houses an official United States Post Office and offers nickle coffee that you can sip, on cold days, around the potbellied stove. Being a true General Store, Mast General Stores stock over 400 brand names in categories ranging from hard-to-find home goods, the latest outdoor gear, fashion apparel, footwear, toys from yesteryear and local & regional favorites. Each location has an extensive knife shop and more than 500 varieties of old-fashioned candy by the pound. Mast General Store has eleven store locations. The Original Store and Annex (just 2/10th of a mile down the road) in Valle Crucis, NC - Asheville, NC - Boone, NC - Columbia, SC - Greenville, SC - Hendersonville, NC - Knoxville, TN - Roanoke, VA - Waynesville, NC - Winston-Salem, NC. Mast General Store's home office is Valle Crucis, NC. Visit mastgeneralstore.com for more information.

media contact

Sheri Moretz

828.963.6511

pr@mastgeneralstore.com
social media
facebook pinterest twitter instagram

BOONE, NC – On Land Trust Day, Saturday, June 4, the Boone Mast Store will host representatives from New River Conservancy. To ensure that it has the support it needs to continue its vital service to our community, each store will donate 20% of that day’s sales to this partner agency.

Land trusts preserve our landscapes, create shared open spaces, protect wetlands and wildlife habitats, and provide recreational opportunities for everyone. These non-profit organizations, also known as conservancies, work with landowners and other associations to purchase land and negotiate easements with private property owners, ensure a family farm is passed down to the next generation, and assist in expanding the boundaries of state and national parks, among many other important roles.

Throughout Mast General Store’s region, land trusts make our communities more livable, generate local economic opportunities, and tell the story of the places we call home.

"I feel blessed that all Mast Store locations are hosting active land conservation groups. The work these partners do touches our lives every day in ways we can visibly see and in ways that we still benefit from,” said Lisa Cooper, president of Mast Store. 

The New River Conservancy protects the waters, woodlands, and wildlife within the New River Watershed. The group emphasizes educating those who live in communities along the river’s three-state course about the importance of water quality in maintaining the river’s health and growing its economic and recreational opportunities.

“Most people think about pastoral views when they hear the word 'conservancy,' but much of their work is saving and reestablishing wetlands that help reduce flooding and provide fresh water, creating alternative transportation routes like greenways, or protecting wildlife habitats. That's why it's important to our Mast Store team to support the work of these organizations and to help others understand what they do. We thank you for helping support their work for all of us,” said Cooper.

Drop by the Boone Mast Store on Saturday, June 4, to learn about your local land trust and the outdoor spaces it has conserved in your community. It’s a great opportunity to acknowledge how their work helps us all enjoy nature, breathe fresh air, and drink clean water every day. For more information about New River Conservancy, visit its website, https://www.newriverconservancy.org/.
 

###
about mast general store

The Mast General Store's original location is in Valle Crucis, North Carolina built in 1883. It is recognized by the National Register of Historic Places as one of the best remaining examples of its type. The store houses an official United States Post Office and offers nickle coffee that you can sip, on cold days, around the potbellied stove. Being a true General Store, Mast General Stores stock over 400 brand names in categories ranging from hard-to-find home goods, the latest outdoor gear, fashion apparel, footwear, toys from yesteryear and local & regional favorites. Each location has an extensive knife shop and more than 500 varieties of old-fashioned candy by the pound. Mast General Store has eleven store locations. The Original Store and Annex (just 2/10th of a mile down the road) in Valle Crucis, NC - Asheville, NC - Boone, NC - Columbia, SC - Greenville, SC - Hendersonville, NC - Knoxville, TN - Roanoke, VA - Waynesville, NC - Winston-Salem, NC. Mast General Store's home office is Valle Crucis, NC. Visit mastgeneralstore.com for more information.

media contact

Sheri Moretz

828.963.6511

pr@mastgeneralstore.com
social media
facebook pinterest twitter instagram

COLUMBIA, SC – On Land Trust Day, Saturday, June 4, the Columbia Mast Store will host representatives from Congaree Land Trust. To ensure that it has the support it needs to continue its vital service to our community, the store will donate 20% of that day’s sales to this partner agency.

Land trusts preserve our landscapes, create shared open spaces, protect wetlands and wildlife habitats, and provide recreational opportunities for everyone. These non-profit organizations, also known as conservancies, work with landowners and other associations to purchase land and negotiate easements with private property owners, ensure a family farm is passed down to the next generation, and assist in expanding the boundaries of state and national parks, among many other important roles.

Throughout Mast General Store’s region, land trusts make our communities more livable, generate local economic opportunities, and tell the story of the places we call home.

"I feel blessed that all Mast Store locations are hosting active land conservation groups. The work these partners do touches our lives every day in ways we can visibly see and in ways that we still benefit from,” said Lisa Cooper, president of Mast Store. 

The Congaree Land Trust protects 88,000 acres of scenic lands, open spaces, farms, forests, and natural habitats across 14 counties in the Midlands of South Carolina. For 29 years, this agency has promoted voluntary conservation efforts that support the regional economy, promote healthy lifestyles, safeguard clean air and water sources, and improve the local quality of life.

“Most people think about pastoral views when they hear the word 'conservancy,' but much of their work is saving and reestablishing wetlands that help reduce flooding and provide fresh water, creating alternative transportation routes like greenways, or protecting wildlife habitats. That's why it's important to our Mast Store team to support the work of these organizations and to help others understand what they do. We thank you for helping support their work for all of us,” said Cooper.

Drop by the Columbia Mast Store on Saturday, June 4, to learn about your local land trust and the outdoor spaces it has conserved in your community. It’s a great opportunity to acknowledge how their work helps us all enjoy nature, breathe fresh air, and drink clean water every day. For more information about Congaree Land Trust, visit its website, https://congareelt.org/.
 

###
about mast general store

The Mast General Store's original location is in Valle Crucis, North Carolina built in 1883. It is recognized by the National Register of Historic Places as one of the best remaining examples of its type. The store houses an official United States Post Office and offers nickle coffee that you can sip, on cold days, around the potbellied stove. Being a true General Store, Mast General Stores stock over 400 brand names in categories ranging from hard-to-find home goods, the latest outdoor gear, fashion apparel, footwear, toys from yesteryear and local & regional favorites. Each location has an extensive knife shop and more than 500 varieties of old-fashioned candy by the pound. Mast General Store has eleven store locations. The Original Store and Annex (just 2/10th of a mile down the road) in Valle Crucis, NC - Asheville, NC - Boone, NC - Columbia, SC - Greenville, SC - Hendersonville, NC - Knoxville, TN - Roanoke, VA - Waynesville, NC - Winston-Salem, NC. Mast General Store's home office is Valle Crucis, NC. Visit mastgeneralstore.com for more information.

media contact

Sheri Moretz

828.963.6511

pr@mastgeneralstore.com
social media
facebook pinterest twitter instagram

GREENVILLE, SC – On Land Trust Day, Saturday, June 4, the Greenville Mast Store will host representatives from Upstate Forever. To ensure that it has the support it needs to continue its vital service to our community, the store will donate 20% of that day’s sales to this partner agency.

Land trusts preserve our landscapes, create shared open spaces, protect wetlands and wildlife habitats, and provide recreational opportunities for everyone. These non-profit organizations, also known as conservancies, work with landowners and other associations to purchase land and negotiate easements with private property owners, ensure a family farm is passed down to the next generation, and assist in expanding the boundaries of state and national parks, among many other important roles.

Throughout Mast General Store’s region, land trusts make our communities more livable, generate local economic opportunities, and tell the story of the places we call home.

"I feel blessed that all Mast Store locations are hosting active land conservation groups. The work these partners do touches our lives every day in ways we can visibly see and in ways that we still benefit from,” said Lisa Cooper, president of Mast Store. 

Since 1998, the mission of Upstate Forever has been to maintain the critical, natural lands and waters of Upstate South Carolina. The group has played a key role in securing and opening Greenville’s Swamp Rabbit Trail, encouraged ecological activism and responsible community growth, and, today, protects more than 28,000 acres on 140 properties across its region.

“Most people think about pastoral views when they hear the word 'conservancy,' but much of their work is saving and reestablishing wetlands that help reduce flooding and provide fresh water, creating alternative transportation routes like greenways, or protecting wildlife habitats. That's why it's important to our Mast Store team to support the work of these organizations and to help others understand what they do. We thank you for helping support their work for all of us,” said Cooper.

Drop by the Greenville Mast Store on Saturday, June 4, to learn about your local land trust and the outdoor spaces it has conserved in your community. It’s a great opportunity to acknowledge how their work helps us all enjoy nature, breathe fresh air, and drink clean water every day. For more information about Upstate Forever, visit its website, https://www.upstateforever.org/.
 

###
about mast general store

The Mast General Store's original location is in Valle Crucis, North Carolina built in 1883. It is recognized by the National Register of Historic Places as one of the best remaining examples of its type. The store houses an official United States Post Office and offers nickle coffee that you can sip, on cold days, around the potbellied stove. Being a true General Store, Mast General Stores stock over 400 brand names in categories ranging from hard-to-find home goods, the latest outdoor gear, fashion apparel, footwear, toys from yesteryear and local & regional favorites. Each location has an extensive knife shop and more than 500 varieties of old-fashioned candy by the pound. Mast General Store has eleven store locations. The Original Store and Annex (just 2/10th of a mile down the road) in Valle Crucis, NC - Asheville, NC - Boone, NC - Columbia, SC - Greenville, SC - Hendersonville, NC - Knoxville, TN - Roanoke, VA - Waynesville, NC - Winston-Salem, NC. Mast General Store's home office is Valle Crucis, NC. Visit mastgeneralstore.com for more information.

media contact

Sheri Moretz

828.963.6511

pr@mastgeneralstore.com
social media
facebook pinterest twitter instagram
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