mon10AM - 6PM
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mon10AM - 6PM
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sat10AM - 9PM
sun11AM - 6PM
mon10AM - 6PM
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sat10AM - 6PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 8PM
sat9AM - 8PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 9PM
sat10AM - 9PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
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thu10AM - 6PM
fri10AM - 6PM
sat10AM - 6PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 9PM
sat10AM - 9PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
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fri10AM - 8PM
sat10AM - 8PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
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thu10AM - 6PM
fri10AM - 6PM
sat10AM - 6PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
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thu10AM - 6PM
fri10AM - 8PM
sat10AM - 8PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
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thu10AM - 6PM
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sat10AM - 6PM
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fri10AM - 6PM
sat10AM - 6PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
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thu10AM - 6PM
fri10AM - 9PM
sat10AM - 9PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 6PM
sat10AM - 6PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 8PM
sat9AM - 8PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 9PM
sat10AM - 9PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 6PM
sat10AM - 6PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 9PM
sat10AM - 9PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 8PM
sat10AM - 8PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 6PM
sat10AM - 6PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 8PM
sat10AM - 8PM
sun11AM - 6PM
“Sweetheart” is one of the oldest terms of endearment in the English language. For most of the time the phrase has existed, there’s no surprise that its literal meaning has been associated with foods that conjure the pleasingly “sweet” sensation of love itself. ...read more
Inspiration | Local Flavor
All
How would you like for your life to look one year from today? Would it look different than it does now? Most folks enjoy positive change and a fresh start, but it can be difficult to implement those things without a plan. The New Year provides the perfect opportunity to resolve to start anew, and it doesn’t have to be joyless or a drudgery. We offer a few “do-able” ideas from a personal perspective to help you approach your 2016 resolutions. ...read more
Inspiration
All
As you can imagine, doing your holiday shopping in the early 1900s in Valle Crucis or really any mountain town was a little different than today. While you could place mail orders, they didn’t arrive in a couple of days, and you couldn’t just hop in a car and head to the grocery store for a broad collection of foods to prepare the feast. Christmas in the Appalachian Mountains was more centered on family and the simple gifts of friends, food, and long-held traditions. ...read more
At Home
All
We’ve all said the phrase, “If these walls could talk, what stories they would tell.” That could be said about many places and perhaps the walls themselves – think about Russia’s famous Amber Room if it’s ever found. Much closer to home, we started wondering about the iconic centerpiece of the Front Room at the Original Mast General Store. Just what is the story of the pot-bellied stove? ...read more
Local Flavor
Original - Valle Crucis
"It's better than Halloween!"
Disney Magazine said of the Mast Store Candy Barrel.
...read more
Local Flavor
Annex - Valle Crucis
Back 40 years ago, you couldn't grab a bite to eat in the Valle. It meant a drive to Boone or to Banner Elk or to Mountain City over in Tennessee. That is until John and Faye Cooper decided to open the Mast Store Deli. Sandwiches and soups were served in the back of the store. Here's a little of that story, including a bit of it in Faye's own words. ...read more
Mast Family Favorites | Local Flavor | Behind the Scenes
Original - Valle Crucis
The information contained within this part of our site is designed especially to meet the needs of the working press. Each year, the Mast Store is surprised with its coverage across the nation in articles written by folks we didn't even know were coming.
We hope that you will find it helpful as you begin your research on the Mast General Store. Please contact us for personal assistance with your story.
Our Public Relations staff can help you with interviews for your story, photos, and even good companion story ideas or other special needs (from route planning to dining suggestions).
We look forward to hearing from you and providing any assistance you may require.
VALLE CRUCIS & BOONE, NC - The Original Mast Store in Valle Crucis, in conjunction with Scout Troop 109, is hosting a flag retirement ceremony on Saturday, November 12 at 10:30 a.m.
The Stars and Stripes has been an enduring symbol of our nation since 1777, when the motif was adopted by the Continental Congress as the official flag of the United States of America.
Its red and white stripes represent the 13 original colonies and their struggle for independence. The stars on the blue background are referred to as the Union. The colors also hold special meaning – red stands for valor, white signifies purity, and blue represents loyalty.
The US Flag Code says that when a flag is no longer in a condition to be displayed because it is faded, ripped, or torn, it should be destroyed in a dignified way. Tradition holds that the “dignified way” is by burning. Many people struggle to find the right way to retire their worn flags, so this ceremony provides a needed service each year and is an opportunity to recognize and thank our veterans for their sacrifice for our country.
If you have a US flag in need of retirement, drop it off at the Mast Stores in Boone or Valle Crucis before November 4. Members of the public, active military personnel, and all veterans are invited to attend the ceremony.
The Mast General Store's original location is in Valle Crucis, North Carolina built in 1883. It is recognized by the National Register of Historic Places as one of the best remaining examples of its type. The store houses an official United States Post Office and offers nickle coffee that you can sip, on cold days, around the potbellied stove. Being a true General Store, Mast General Stores stock over 400 brand names in categories ranging from hard-to-find home goods, the latest outdoor gear, fashion apparel, footwear, toys from yesteryear and local & regional favorites. Each location has an extensive knife shop and more than 500 varieties of old-fashioned candy by the pound. Mast General Store has eleven store locations. The Original Store and Annex (just 2/10th of a mile down the road) in Valle Crucis, NC - Asheville, NC - Boone, NC - Columbia, SC - Greenville, SC - Hendersonville, NC - Knoxville, TN - Roanoke, VA - Waynesville, NC - Winston-Salem, NC. Mast General Store's home office is Valle Crucis, NC. Visit mastgeneralstore.com for more information.
ROANOKE, VA – The United States Department of Agriculture defines food insecurity as “a lack of consistent access to enough food for an active, healthy life.” Having enough to eat is essential for everyone to live their fullest life, but it’s even more important for kids to have adequate nutrition to avoid more challenges. That’s why Mast Store and Merrell are teaming up to provide Food for Kids through a partnership with Feeding Southwest Virginia.
According to a study by Feeding America, the South is home to 80% of counties across the country with the highest rates of hunger. Children are among the most vulnerable, with some of Mast Store’s home communities seeing 1 in every 4 children being food insecure.
From October 17-30, for each pair of Merrell footwear purchased, Mast Store on Jefferson Street in Roanoke will donate $15 to Feeding Southwest Virginia to be used for its kid-focused outreach, including the Kids’ Farmers Market and After School Programs. Guests can also round up their purchases to make a direct donation to Feeding Southwest Virginia. Every little bit helps – Feeding Southwest Virginia will leverage the $15 donation into 75 meals through their network of vendors and donors.
“We appreciate Merrell’s continuing support of our local food banks’ efforts to end childhood hunger,” said Lisa Cooper, president of Mast Store. “By providing Food for Kids, we can help them with one of their best first steps toward achieving success and leading fulfilling lives.”
This year marks the thirteenth time Merrell has helped with Food for Kids. The footwear brand has a goal for all people to have equal access to the outdoors and believes that by removing hunger as a barrier for learning and living, other opportunities become more attainable.
The Mast Store continues the traditions of the general store by supporting its communities through many avenues, especially when it comes to basic human needs. In addition to the store’s corporate contributions in focus areas of arts/education, conservation/preservation, and basic human needs, guests are asked from time to time to make their own donations – nickels and dimes at a time – to make a difference that benefits local groups.
The Mast General Store's original location is in Valle Crucis, North Carolina built in 1883. It is recognized by the National Register of Historic Places as one of the best remaining examples of its type. The store houses an official United States Post Office and offers nickle coffee that you can sip, on cold days, around the potbellied stove. Being a true General Store, Mast General Stores stock over 400 brand names in categories ranging from hard-to-find home goods, the latest outdoor gear, fashion apparel, footwear, toys from yesteryear and local & regional favorites. Each location has an extensive knife shop and more than 500 varieties of old-fashioned candy by the pound. Mast General Store has eleven store locations. The Original Store and Annex (just 2/10th of a mile down the road) in Valle Crucis, NC - Asheville, NC - Boone, NC - Columbia, SC - Greenville, SC - Hendersonville, NC - Knoxville, TN - Roanoke, VA - Waynesville, NC - Winston-Salem, NC. Mast General Store's home office is Valle Crucis, NC. Visit mastgeneralstore.com for more information.
KNOXVILLE, TN – The United States Department of Agriculture defines food insecurity as “a lack of consistent access to enough food for an active, healthy life.” Having enough to eat is essential for everyone to live their fullest life, but it’s even more important for kids to have adequate nutrition to avoid more challenges. That’s why Mast Store and Merrell are teaming up to provide Food for Kids through a partnership with the Second Harvest Food Bank of East Tennessee.
According to a study by Feeding America, the South is home to 80% of counties across the country with the highest rates of hunger. Children are among the most vulnerable, with some of Mast Store’s home communities seeing 1 in every 4 children being food insecure.
From October 17-30, for each pair of Merrell footwear purchased, Mast Store on Gay Street in Knoxville will donate $15 to the Second Harvest Food Bank of East TN to be used for its kid-focused outreach, including Food for Kids and School Pantry programs. Guests can also round up their purchases to make a direct donation to Second Harvest. Every little bit helps – Second Harvest of East TN will leverage the $15 donation into 45 meals through their network of vendors and donors.
“We appreciate Merrell’s continuing support of our local food banks’ efforts to end childhood hunger,” said Lisa Cooper, president of Mast Store. “By providing Food for Kids, we can help them with one of their best first steps toward achieving success and leading fulfilling lives.”
This year marks the thirteenth time Merrell has helped with Food for Kids. The footwear brand has a goal for all people to have equal access to the outdoors and believes that by removing hunger as a barrier for learning and living, other opportunities become more attainable.
The Mast Store continues the traditions of the general store by supporting its communities through many avenues, especially when it comes to basic human needs. In addition to the store’s corporate contributions in focus areas of arts/education, conservation/preservation, and basic human needs, guests are asked from time to time to make their own donations – nickels and dimes at a time – to make a difference that benefits local groups.
The Mast General Store's original location is in Valle Crucis, North Carolina built in 1883. It is recognized by the National Register of Historic Places as one of the best remaining examples of its type. The store houses an official United States Post Office and offers nickle coffee that you can sip, on cold days, around the potbellied stove. Being a true General Store, Mast General Stores stock over 400 brand names in categories ranging from hard-to-find home goods, the latest outdoor gear, fashion apparel, footwear, toys from yesteryear and local & regional favorites. Each location has an extensive knife shop and more than 500 varieties of old-fashioned candy by the pound. Mast General Store has eleven store locations. The Original Store and Annex (just 2/10th of a mile down the road) in Valle Crucis, NC - Asheville, NC - Boone, NC - Columbia, SC - Greenville, SC - Hendersonville, NC - Knoxville, TN - Roanoke, VA - Waynesville, NC - Winston-Salem, NC. Mast General Store's home office is Valle Crucis, NC. Visit mastgeneralstore.com for more information.
GREENVILLE, SC – The United States Department of Agriculture defines food insecurity as “a lack of consistent access to enough food for an active, healthy life.” Having enough to eat is essential for everyone to live their fullest life, but it’s even more important for kids to have adequate nutrition to avoid more challenges. That’s why Mast Store and Merrell are teaming up to provide Food for Kids through a partnership with Loaves & Fishes Greenville.
According to a study by Feeding America, the South is home to 80% of counties across the country with the highest rates of hunger. Children are among the most vulnerable, with some of Mast Store’s home communities seeing 1 in every 4 children being food insecure.
From October 17-30, for each pair of Merrell footwear purchased, Mast Store on Main Street in Greenville will donate $15 to Loaves & Fishes Greenville to be used for its kid-focused outreach, including after school programs. Guests can also round up their purchases to make a direct donation to Loaves & Fishes. Every little bit helps – Loaves & Fishes will leverage the $15 donation into $150 in rescued food value through their network of donors and volunteers.
“We appreciate Merrell’s continuing support of our local food banks’ efforts to end childhood hunger,” said Lisa Cooper, president of Mast Store. “By providing Food for Kids, we can help them with one of their best first steps toward achieving success and leading fulfilling lives.”
This year marks the thirteenth time Merrell has helped with Food for Kids. The footwear brand has a goal for all people to have equal access to the outdoors and believes that by removing hunger as a barrier for learning and living, other opportunities become more attainable.
The Mast Store continues the traditions of the general store by supporting its communities through many avenues, especially when it comes to basic human needs. In addition to the store’s corporate contributions in focus areas of arts/education, conservation/preservation, and basic human needs, guests are asked from time to time to make their own donations – nickels and dimes at a time – to make a difference that benefits local groups.
The Mast General Store's original location is in Valle Crucis, North Carolina built in 1883. It is recognized by the National Register of Historic Places as one of the best remaining examples of its type. The store houses an official United States Post Office and offers nickle coffee that you can sip, on cold days, around the potbellied stove. Being a true General Store, Mast General Stores stock over 400 brand names in categories ranging from hard-to-find home goods, the latest outdoor gear, fashion apparel, footwear, toys from yesteryear and local & regional favorites. Each location has an extensive knife shop and more than 500 varieties of old-fashioned candy by the pound. Mast General Store has eleven store locations. The Original Store and Annex (just 2/10th of a mile down the road) in Valle Crucis, NC - Asheville, NC - Boone, NC - Columbia, SC - Greenville, SC - Hendersonville, NC - Knoxville, TN - Roanoke, VA - Waynesville, NC - Winston-Salem, NC. Mast General Store's home office is Valle Crucis, NC. Visit mastgeneralstore.com for more information.
COLUMBIA, SC – The United States Department of Agriculture defines food insecurity as “a lack of consistent access to enough food for an active, healthy life.” Having enough to eat is essential for everyone to live their fullest life, but it’s even more important for kids to have adequate nutrition to avoid more challenges. That’s why Mast Store and Merrell are teaming up to provide Food for Kids through a partnership with the Harvest Hope Food Bank.
According to a study by Feeding America, the South is home to 80% of counties across the country with the highest rates of hunger. Children are among the most vulnerable, with some of Mast Store’s home communities seeing 1 in every 4 children being food insecure.
From October 17-30, for each pair of Merrell footwear purchased, Mast Store on Main Street in Columbia will donate $15 to Harvest Hope Food Bank to be used for its kid-focused outreach, including the backpack program. Guests can also round up their purchases to make a direct donation to Harvest Hope. Every little bit helps – the Harvest Hope Food Bank will leverage the $15 donation into 60 meals through their network of vendors and donors.
“We appreciate Merrell’s continuing support of our local food banks’ efforts to end childhood hunger,” said Lisa Cooper, president of Mast Store. “By providing Food for Kids, we can help them with one of their best first steps toward achieving success and leading fulfilling lives.”
This year marks the thirteenth time Merrell has helped with Food for Kids. The footwear brand has a goal for all people to have equal access to the outdoors and believes that by removing hunger as a barrier for learning and living, other opportunities become more attainable.
The Mast Store continues the traditions of the general store by supporting its communities through many avenues, especially when it comes to basic human needs. In addition to the store’s corporate contributions in focus areas of arts/education, conservation/preservation, and basic human needs, guests are asked from time to time to make their own donations – nickels and dimes at a time – to make a difference that benefits local groups.
The Mast General Store's original location is in Valle Crucis, North Carolina built in 1883. It is recognized by the National Register of Historic Places as one of the best remaining examples of its type. The store houses an official United States Post Office and offers nickle coffee that you can sip, on cold days, around the potbellied stove. Being a true General Store, Mast General Stores stock over 400 brand names in categories ranging from hard-to-find home goods, the latest outdoor gear, fashion apparel, footwear, toys from yesteryear and local & regional favorites. Each location has an extensive knife shop and more than 500 varieties of old-fashioned candy by the pound. Mast General Store has eleven store locations. The Original Store and Annex (just 2/10th of a mile down the road) in Valle Crucis, NC - Asheville, NC - Boone, NC - Columbia, SC - Greenville, SC - Hendersonville, NC - Knoxville, TN - Roanoke, VA - Waynesville, NC - Winston-Salem, NC. Mast General Store's home office is Valle Crucis, NC. Visit mastgeneralstore.com for more information.