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Lisa Cooper stepped into her role as the president of the Mast General Store on September 13, 2016. The announcement was made at the company’s anniversary dinner, which honors long-time employees celebrating milestone years with the company. The move was not unexpected but could be considered a bit unusual. ...read more
Behind the Scenes | Mast Family Favorites
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March is Women’s History Month, and, in celebration, Mast General Store is recognizing women-owned companies whose products we carry. ...read more
Local Flavor
All
“Thirty days has September, April, June, and November. All the rest have 31, except February, which is dumb.” That’s not the way the verse really goes, but it’s funny and rhymes. And, as it turns out, it’s not dumb, and that extra day we have every four years helped add structure and order to the calendar (and the world). ...read more
Inspiration | Mast Family Favorites
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
All
The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
All
The Holiday Season brings people together through shared traditions. We watch children’s faces light up with joy and wonder as they wait in line with Mom and Dad to share their wish lists with Santa Claus. We gather with our neighbors along city sidewalks for festive parades and in town squares for Christmas tree lightings. We attend services, plays, pageants, concerts, choir performances, and countless other holiday-themed events, too, all to keep the spirit of the season alive in our hearts and in our communities from year to year. ...read more
Adventure | Local Flavor | Travel
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Where do you go to visit the oldest structure that houses a Mast General Store location? You won’t find it in the mountains – Not even in Valle Crucis where the Original Mast Store has stood since 1883. ...read more
Local Flavor | Travel
Columbia
It’s summer, and America is on the move again! After years of fewer and shorter-distance trips following the pandemic of 2020, travel is now, quite literally, soaring. ...read more
Adventure | Travel
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These days the word camping can mean different things to different people. To some, it’s donning a backpack and heading far into the wilderness. To others, it’s pulling up to a campsite in a vehicle and jumping out to set up camp or even camping in the vehicle itself. And, to others, it’s taking your entire home with you into nature. Whatever your preference, it’s easier than ever to get outside, and sleep there.
...read more
Adventure | Travel
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Welcome the season of color! Spring brings out multitudes of blooms in magnificent hues. It revives life as tender, green sprouts break through cold, hard soil and delicate buds form on spindly, gray branches. Spring paints a vivid scene on the dull canvas winter leaves behind.
Adventure | Inspiration | Travel
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It’s the most wonderful time of the year … and it’s the most hectic time of the year, too. Gifts to buy, boxes to wrap, meals to cook, rooms to decorate, cards to write – the list could go on and on. Outside the general lists are the special occasions and events not to miss. We’ve collected several of them in one spot to make it easier to add them to your calendars. ...read more
Travel | Mast Family Favorites
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