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The Unitas Fratrum, or Moravians as they are more commonly known, were the first Protestant Christians taking a stand 100 years before Martin Luther posted his 95 Theses on the door of the Catholic church. Hailing from Moravia, they were also the first Christian missionaries with outposts in several countries, including the United States in Pennsylvania (1741) and in North Carolina in 1753. ...read more
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Winston-Salem
The Holidays bring people together through shared traditions. We watch children’s faces light up with joy and wonder as they wait in line to share their wish lists with Santa Claus. We gather with our neighbors along city sidewalks for festive parades and in town squares for Christmas tree lightings. We attend services, plays, pageants, concerts, choir performances, and countless other holiday-themed events, too, all to keep the spirit of the season alive in our hearts and in our communities from year to year. ...read more
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Each year, Columbia Sportswear teams with Mast General Store to gather gently loved coats and jackets for our neighbors who need them for the coldest part of the year. Columbia kicked off this year’s collection by making its own donation of new jackets. ...read more
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In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
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Hendersonville is known as “The City of Four Seasons” because of its year-round beauty, but it’s OK to have a not-so-secret favorite: Fall! ...read more
Fall Foliage Primer | Adventure | Local Flavor | Travel
Hendersonville
The Town of Waynesville is named for notable Revolutionary War General Anthony Wayne, who earned the moniker “Mad Anthony,” but there’s no description further from reality for this pleasant mountain retreat. If the label given to its namesake – the same General Wayne of Fort Wayne, Indiana, and Wayne National Forest – applies at all, it’s how “madly” locals and visitors alike fall for Waynesville’s beauty. ...read more
Fall Foliage Primer | Local Flavor | Travel
Waynesville
In the early days of automobile travel, a loose association of chambers of commerce, boards of trade, and cities came together to jointly advertise the beautiful scenery found along an auto trail pieced together from Quebec, Canada, to St. Petersburg, Florida, and then on to Miami. Part of this trail runs down King Street in Downtown Boone, which used to sport several motels capitalizing on the Black Bear Trail name. ...read more
Fall Foliage Primer | Local Flavor | Travel
Boone | Original - Valle Crucis|Annex - Valle Crucis
Asheville transformed from a pioneer outpost into a resort city within a century of its founding in 1797. By the late 1800s, people flocked to this Western North Carolina destination to take in the fresh mountain air, go horseback riding, hiking, or picnicking, and enjoy the luxurious accommodations of the Grove Park Inn and the Battery Park Hotel. During this era of booming growth, one of the wealthiest and most famous Americans of his time, George Vanderbilt, constructed the palatial Biltmore Estate as a “summer home” in Asheville. It remains the largest – and among the most opulent – private residences in the United States to this day. ...read more
Fall Foliage Primer | Local Flavor | Travel
Asheville
Fall is when the stories we’ll tell the rest of our lives arise from the joys we share with family and friends. It’s when our senses are invigorated by the crisp air and rich colors surrounding us. It’s respite from the heat of summer and peace of mind before the chill of winter. Fall is a season best lived in the moment so memories aren’t recorded but felt. ...read more
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In the fall, we typically celebrate the harvest, the last warm days before winter makes its presence known, the colorful fall leaves, and the sense of community coming together. This year, we have many more reasons to revel in fall’s grandeur with the return of fall festivals and the restoration of homes, roads, and towns in the mountains of Western North Carolina and East Tennessee. ...read more
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