Making the ordinary extraordinary - that's what Joules is about. Tom Joule, the founder of the company, got his start selling clothing at outdoor events. It was there that he realized the people buying his wares were "bright and colorful," but their clothing was just the opposite.

At Joules, designers draw inspiration from what's around them - incorporating hand-drawn and painted artwork with fun patterns to become one of Great Britain's best-loved lifestyle brands. They are relatively new to the United States, but we think you'll love their approach to rainy days.