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There are people and groups in every community that are movers and shakers. They see something that needs to be done, and they enlist others to contribute their time, talent, and capital to make it happen. The final product is an investment in the community itself that engenders pride, becomes a well-loved asset, contributes to quality of life, and even increases the economic viability of the region. ...read more
Inspiration | Local Flavor
All
Did you know that North Carolina annually ranks between seventh and ninth in apple production for the entire United States? The top apple-producing counties are Wilkes, Alexander, Lincoln, Cleveland, Haywood, and Henderson, with Henderson growing 70%-80% of the apples harvested in the state. We reckon that sounds like a good reason for North Carolina’s Apple Festival to be headquartered in Hendersonville! ...read more
Local Flavor | Travel
Hendersonville
There are so many questions to wonder about these days. Like, who was the first person brave enough to eat a chicken’s egg? Or why do some people think cilantro tastes like soap and others can’t get enough of it? How did certain colors come to represent the Volunteers, Paladins, Hokies, etc.? Or a burning question that we like to argue about, who thinks the college conference re-alignment is a good idea? And that question can lead to so many other questions. ...read more
Local Flavor
Annex - Valle Crucis | Boone | Columbia | Greenville | Knoxville | Roanoke | Original - Valle Crucis | Waynesville | Winston-Salem
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
All
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
All
The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
All
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Columbia has seen a lot - from the earliest days of the United States to the present day. It's been on the cutting edge and just behind the leaders in a number of instances. Take a look at Columbia's wide thoroughfares. Contrary to what you might think, they are not a recent development but were actually planned for in the 1700s. That's right! Columbia is the nation's second planned city, right behind New Haven, CT, and was established as the state's new capital in 1786. In a vote of 11-7, the name Columbia, the United States' female personage, was chosen over Washington.
Read more ...The grid for the city was set up with 400 blocks in a two-mile square near the river. The perimeter streets were 150 feet wide and the remaining streets were 100 feet wide. Those are not arbitrary numbers, but were based upon the belief that mosquitos could not travel more than 60 feet without having a little snack.
Columbia is the site of the world's first fully-electrified textile mill. Cotton made the South the natural location for textile mills, and the Columbia Mills Building, which opened in 1894 and now houses the South Carolina State Museum, was fully powered by electricity from day one. That makes the building itself the Museum's largest artifact.
Few of the city's buildings date back before 1865. Much of the city was burned by General Sherman during the Civil War, except, ironically, the First Baptist Church where the State's Order of Secession was drafted and approved.
The building that now houses the Mast Store was constructed in the 1870s during the Reconstruction Era. It's housed many different businesses over the course of time – including an undertaker's parlor, a bar, and two City of Columbia retail destinations – Efird's and Lourie's. Each served the people of the Midlands for over 40 years each.
Read less ...Much of the city of Columbia was burned during the Civil War, including the 1600 block of Main Street. The original building, circa 1870s, was a two-story structure. One of its first occupants was a grocer, G. Diercks. In the mid 1890s, C.H. Baldwin and Sons, previously located at 187 Richardson St., moved in. They also were purveyors of groceries.
In 1915, Efird’s moved into the building. The building was enlarged in the 1910s, including 100 feet to the western side, and a third story. A basement was added in the 1920s. The post-World War I economic explosion and the migration of the population to the city made more space necessary. From 1901 to 1912, Girardeau and Marshall Clothing inhabited the building. Next came a short-lived furniture store, followed by D.B. Miller Co., a meat market. During this time frame, the building housed a saloon, a print shop, a tailor, a shoe and boot store, a boardinghouse on the upper floor, and an undertaker’s parlor.
Read more ...Much of the city of Columbia was burned during the Civil War, including the 1600 block of Main Street. The original building, circa 1870s, was a two-story structure. One of its first occupants was a grocer, G. Diercks. In the mid 1890s, C.H. Baldwin and Sons, previously located at 187 Richardson St., moved in. They also were purveyors of groceries.
In 1915, Efird’s moved into the building. The building was enlarged in the 1910s, including 100 feet to the western side, and a third story. A basement was added in the 1920s. The post-World War I economic explosion and the migration of the population to the city made more space necessary. From 1901 to 1912, Girardeau and Marshall Clothing inhabited the building. Next came a short-lived furniture store, followed by D.B. Miller Co., a meat market. During this time frame, the building housed a saloon, a print shop, a tailor, a shoe and boot store, a boardinghouse on the upper floor, and an undertaker’s parlor.
Efird’s, a major rival of the Belk chain, expanded to include 50-60 stores in three states. It carried many items featured in larger stores and offered “one price for all.” In their local advertising, they called themselves “Columbia’s Greatest Department Store.” The store’s 21,000 square feet of space utilized the first floor for silks, dress goods, dry goods, piece goods, shoes, men’s and boys’ clothing, and men’s furnishings. A central staircase led to the second floor, where women’s ready-to-wear clothing, muslin underwear, corsets, and rugs were kept.
Efird’s faced heavy competition from larger national retailers and suburban malls, and the family’s next generation was not interested in taking over the business. In the late 1950s, the Efird brothers decided to sell their store to Belk. For a brief period, a Belk Annex occupied the building.
Lourie’s was founded in St. George, South Carolina by Louis Lourie, one of many Eastern European Jews emigrating to the United States seeking religious freedom in the late 1800s and early 1900s. Lourie’s was known for quality merchandise at a fair price, and keen attention to detail, stressing service and courtesy. Solomon, the eldest son, and A.M. “Mick”, brought the store to Columbia in 1948. Business grew quickly and they expanded in 1950, rapidly outgrowing the new location. In 1960, they began utilizing 42,000 square feet in the store at the corner of Taylor and Main Streets.
The principles on which Lourie’s was established continued to be good business practice: quality merchandise, good fashion sense, and outstanding customer service. In a time before credit cards were available, the store extended credit to its customers, experiencing great customer loyalty, even through difficult economic times.
In the 1960s and 70s, many stores left Downtown Columbia for suburban malls. The Louries, demonstrating a strong commitment to their community, remained, hoping to maintain the downtown area as a viable retail destination. The store closed its doors in 2008, after 48 years in this location.
The Mast Store in Columbia opened in 2011.
*Photo courtesy of the South Caroliniana Library, University of South Carolina, Columbia, S.C.
Read less ...
There are so many questions to wonder about these days. Like, who was the first person brave enough to eat a chicken’s egg? Or why do some people think cilantro tastes like soap and others can’t get enough of it? How did certain colors come to represent the Volunteers, Paladins, Hokies, etc.? Or a burning question that we like to argue about, who thinks the college conference re-alignment is a good idea? And that question can lead to so many other questions. ...read more
Local Flavor
Annex - Valle Crucis | Boone | Columbia | Greenville | Knoxville | Roanoke | Original - Valle Crucis | Waynesville | Winston-Salem
Fall is here! The bridge between summer and fall is full of delicious possibilities: the last heirloom tomatoes and sweet corn linger, pears and sweet potatoes start to arrive, and more apples than you can name can all be found at your local farmers’ market. ...read more
Local Flavor | Gardening | At Home
Asheville | Annex - Valle Crucis | Boone | Columbia | Greenville | Hendersonville | Knoxville | Roanoke | Original - Valle Crucis | Waynesville | Winston-Salem
Where do you go to visit the oldest structure that houses a Mast General Store location? You won’t find it in the mountains – Not even in Valle Crucis where the Original Mast Store has stood since 1883. ...read more
Local Flavor | Travel
Columbia
There are so many questions to wonder about these days. Like, who was the first person brave enough to eat a chicken’s egg? Or why do some people think cilantro tastes like soap and others can’t get enough of it? How did certain colors come to represent the Volunteers, Paladins, Hokies, etc.? Or a burning question that we like to argue about, who thinks the college conference re-alignment is a good idea? And that question can lead to so many other questions. ...read more
Local Flavor
Annex - Valle Crucis | Boone | Columbia | Greenville | Knoxville | Roanoke | Original - Valle Crucis | Waynesville | Winston-Salem
Fall is here! The bridge between summer and fall is full of delicious possibilities: the last heirloom tomatoes and sweet corn linger, pears and sweet potatoes start to arrive, and more apples than you can name can all be found at your local farmers’ market. ...read more
Local Flavor | Gardening | At Home
Asheville | Annex - Valle Crucis | Boone | Columbia | Greenville | Hendersonville | Knoxville | Roanoke | Original - Valle Crucis | Waynesville | Winston-Salem
Where do you go to visit the oldest structure that houses a Mast General Store location? You won’t find it in the mountains – Not even in Valle Crucis where the Original Mast Store has stood since 1883. ...read more
Local Flavor | Travel
Columbia