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The calendar has flipped from the cold, drab colors of winter to a fresh new palette for spring. If you feel like you are seeing a lot more kelly greens, ice blues, and peachy colors now, there’s a reason. All of them are trending for the new season and are part of the Pantone Color Palette for Spring 2024. ...read more
At Home | Inspiration
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Lisa Cooper stepped into her role as the president of the Mast General Store on September 13, 2016. The announcement was made at the company’s anniversary dinner, which honors long-time employees celebrating milestone years with the company. The move was not unexpected but could be considered a bit unusual. ...read more
Behind the Scenes | Mast Family Favorites
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March is Women’s History Month, and, in celebration, Mast General Store is recognizing women-owned companies whose products we carry. ...read more
Local Flavor
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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Join us for a humdinger of a Grand-Opening celebration at our newest "old" location in Winston-Salem! If you were there for our ribbon-cutting on Friday, May 8th, you'll know that we're very excited to be your new neighbors at 516 North Trade Street. We have a big weekend planned at Mast Store Winston-Salem and hope you'll make time to stop by and say hello!
We're excited about carrying on the legacy of the old Brown-Rogers-Dixson Hardware Store, which once inhabited the building. It was the city's largest retailer when it opened in 1928. In addition, it was also one of the South's largest retail/wholesale floors. B-R-D's motto was "The Best Place to Get It." We hope to carry on their fine tradition in a city that is vibrant, alive, and welcoming.
Like every store in the Mast Family, the Winston-Salem location offers everything from southern staples like Moonpies and RC Colas to outdoor gear, shoes, and clothing for the entire family. We also offer many local favorites: Old Mill of Guilford grits and cornmeal, Buck O'Hairen's Sunshine (kept chilled for maximum refreshment in our old-fashioned cooler), and Fulton and Roark's solid men's cologne just to name a few.
The people that will be taking care of you all have deep roots in the community. Zach, general manager, hails from Boone, is an avid cyclist (he bikes to the store every day), and managed local retailers, Magnolia Bikes and Mock Orange Bikes, before joining us at Mast. Laura, Mercantile department manager, is coming home in a sense. She served in that same role at the Boone Store for the last several years. Laura grew up in the Triad and studied at Guilford Tech and Randolph Community College. Jackie, the Fashion Department manager, brings a wealth of retail experience from her 18 years at Belk’s. Leigh, the store’s Outdoor department manager rounds out the group with her 12 years of experience working with the Great Outdoor Provision Co.
Mark your calendars to catch live music performed by local bands on all three days including:
George Smith - May 15, 5 p.m. - 7 p.m.
Justin Crissman & Bryan Bogenberger - May 16, Noon - 2 p.m.
Andrew Eversole - May 16, 2 p.m. - 4 p.m. & May 17, 3 p.m. - 5 p.m.
BINGO - May 17, 1 p.m. - 3 p.m.
Add your name to our e-mailing lists for a chance to win a $500 Mast Store Gift Card.
Parking is available in the 6th/Cherry-Trade Street Deck. Enter our side door off of the garage’s 2nd level.