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September 7, 2022 4 minute READ

Set the Pantone for Fall

Drum roll, please. The Pantone Color Institute has rolled out the Fall/Winter color palette or 2022-2023, and it is filled with colorful contradictions. Typically, colors in the fall and winter tend to be a little muted and more rooted in the happenings of nature’s calendar. Think browns, greens, and muted tones of red and orange. This year, you’ll see those colors mixed in with bright Rose Violet and the pastel tints of Nosegay and Waterspout. ...read more

Behind the Scenes | Inspiration

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September 2, 2022 6 minute READ

Friends Day is September 10, 2022

Friends Day recognizes organizations that work in each of our hometowns to activate volunteers around beautiful community assets, which contribute to residents’ quality of life and the economic viability of the region. On September 10, each Mast Store location will donate 10% of the day’s sales to benefit the efforts of its local partner. Guests may also round up their purchases to provide additional support September 9-11. ...read more

Inspiration | Local Flavor | Mast Family Favorites

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August 23, 2022 5 minute READ

It's Wedding Season

Weddings are big events bringing together members of two families to celebrate their union into one bigger family. There’s usually a ceremony, probably some drama, good food, maybe a little drink, and stacks of gifts. Many weddings were delayed because of the pandemic, so this year’s wedding season is super busy. We’ve pulled together several thoughtful gifts that are perfect for any couple requesting your presence at their nuptials. ...read more

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January 21, 2022 5 minute READ

A Hot Spot to Gather

We’ve all said the phrase, “If these walls could talk, what stories they would tell.” That could be said about many places and perhaps the walls themselves – think about Russia’s famous Amber Room if it’s ever found. Much closer to home, we started wondering about the iconic centerpiece of the Front Room at the Original Mast General Store. Just what is the story of the pot-bellied stove? ...read more

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January 5, 2022 3 minute READ

A Little Sweet History

"It's better than Halloween!"
Disney Magazine said of the Mast Store Candy Barrel. ...read more

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April 14, 2020 4 minute READ

Grab a Bite at the Store

Back 40 years ago, you couldn't grab a bite to eat in the Valle. It meant a drive to Boone or to Banner Elk or to Mountain City over in Tennessee. That is until John and Faye Cooper decided to open the Mast Store Deli. Sandwiches and soups were served in the back of the store. Here's a little of that story, including a bit of it in Faye's own words. ...read more

Mast Family Favorites | Local Flavor | Behind the Scenes

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BIG AGNES

Big Agnes was started over 20 years ago because they wanted to build better gear to get people out camping. It was a simple idea, rooted in providing comfort to brave souls sleeping in the backcountry and keeping them on their sleeping pad. Now, they make aware-winning gear and are changing the sustainability game with solution-dyed tent fabrics.

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