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In 1986, Congress passed a bill recognizing February as National Black History Month. Upon signing the bill into law, President Ronald Reagan issued a proclamation stating, “The foremost purpose of Black History Month is to make all Americans aware of this struggle for freedom and equal opportunity.” According to the Library of Congress, President Reagan’s message went on to assert that February would be designated, “… to celebrate the many achievements of African Americans in every field from science and the arts to politics and religion." ...read more
Inspiration | Local Flavor | Travel
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What would Valentine’s Day be if we didn’t swap sweets with our sweethearts? ...read more
Inspiration | Local Flavor | Mast Family Favorites
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Cabin fever can be suffered even by those who don’t reside in a cabin. Its symptoms include irritability, boredom, lack of energy, anxiety, and impatience. Sufferers can be kids who’ve had too many snow days, individuals who are working from home, or anyone who stares out the window wondering when spring will arrive. ...read more
Adventure | At Home | Inspiration
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In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
Inspiration | Local Flavor | Travel
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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Adventure | Local Flavor | Mast in the News
Boone
As the birthplace of our first Mast General Store outside of Valle Crucis, we've had a love affair with Boone, North Carolina for centuries. As the home of Appalachian State University (ASU), folks are drawn to this busy college town for more reasons than an exceptional education and exciting athletic events. The surrounding area is one of the country's best destinations for outdoor adventures. Walk across the Mile High Swinging Bridge or scale Linville Peak, the highest peak in the Blue Ridge at Grandfather Mountain. Grab your bike and head to Pisgah National Forest, featuring over 200 miles of exciting trails.
“The Watauga County Farmers Market is the place to see and be seen every Saturday morning from May through October”, says Callie, a graduate student at ASU. Grab a vine ripe tomato, a head of butter crunch lettuce, apple smoked bacon, and seven grain bread – all from local farms – and you have the makings for the perfect BLT to fuel up your hiking or kayaking trip at Price Lake.
In town, don’t miss a delicious breakfast on the outdoor patio at Melanie’s Food Fantasy, check out the work of local artisans at Art Walk or Hands Gallery, or throw the frisbee and enjoy a picnic along the beautiful Boone Greenway.
You also won’t want to miss the world class exhibitions at Turchin Center for the Visual Arts, go for a stroll along King Street during the First Friday celebrations, and enjoy free bluegrass, Americana, and jazz concerts on the front lawn of the Jones House Community Center.
Named for the legendary explorer, Daniel Boone, Boone, North Carolina retains the same pioneer spirit. Skiing in the winter, hiking in the summer, and enjoying a diverse cultural scene downtown, this southern mountain town is an easy pick for Outdoor Magazine’s Best Town Ever. The vote, click HERE.

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