Browse/Tag/Customer Stories | Mast General Store

July 18, 2018 10 minute READ

We're KEEN on That!

According to the MacMillan Dictionary, to be “keen” on something is to be interested in something and enjoying it, especially an activity that you do often. This year, we are keen on helping KEEN celebrate its 15th year of innovation and adventures. As a brand born to get people outdoors, KEEN started its journey by asking “Can a sandal also protect your toes?” In 2003, the answer was a resounding “yes,” and the KEEN Newport was born. Millions of adventures later, KEEN is taking its business to new heights with UNEEK options and an ever-expanding line of shoes to allow you to lead the hybrid life. ...read more

tags Mast Family Favorites | Customer Stories | Adventure | Travel

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October 5, 2016 2 minute READ

Stanley – Loved By Generations

Though it’s made great strides in mass appeal over the past decade, the vacuum steel bottle is not a new product. Well over 100 years ago, a Massachusetts man, William Stanley, invented this ingenious bottle. With over 100 patents to his name, Stanley was a major inventor during the golden age of electric development. Thanks to this prolific engineer, we have the pleasure of enjoying our cold drinks staying cold and our hot beverages remaining piping hot due to Stanley’s ingenious all-steel vacuum bottles. ...read more

tags Mast Family Favorites | Customer Stories | Adventure

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December 2, 2015 4 minute READ

Christmas Cheer Then and Now in Winston-Salem

When Mast Store’s newest old location opened its doors in Winston-Salem this past May, we had the pleasure of meeting a woman with close ties to 516 North Trade Street. In the late 1930s and early 1940s, Barbara Carter’s father worked in the building that boasted one of the largest retail and wholesale companies in the South: Brown-Rogers-Dixson (B-R-D). After her visit to our Mast Store grand opening in the very same building, Mrs. Carter wrote us saying, “It brought back fond childhood memories of my father and mother, both now deceased, bringing us to visit with Santa at the store.” ...read more

tags Customer Stories

locations-icon Winston-Salem|Knoxville

April 23, 2015 5 minute READ

Crafting for the 21st Century

It used to be roots and herbs and crops and chickens that folks brought to the Mast General Store in historic Valle Crucis for trade. Today, the items "traded" are more along the lines of baskets, birdhouses, bread, homemade butter, and hand-turned bowls. Although the products may have changed, the intent is still the same - the Mast Store provides a marketplace for local and regional residents and artists to present the fruits of their efforts. ...read more

tags Mast Family Favorites | Customer Stories | Local Flavor

March 4, 2015 6 minute READ

Remembering the Valle with Blanche Hodges Kohnle - Part Two

Reflecting on her own childhood, Blanche describes her dad, Clingman Hodges, as “the greatest musician”. He mastered the banjo, mandolin, and auto harp . Each morning, he’d awaken the children for school and their mother’s fresh made biscuit breakfast by picking a cheerful tune on the banjo. ...read more

tags Inspiration | Behind the Scenes | Customer Stories | Local Flavor

locations-icon Original - Valle Crucis|Annex - Valle Crucis

February 24, 2015 5 minute READ

Remembering the Valle with Blanche Hodges Kohnle - Part One

Last year, a beautiful, petite, and cheerful 96-year-old woman and her son stopped by the Mast Store in Asheville and visited with us for a while. Many Mast guests with rich histories and even richer stories pass through our doors every day, but this guest was particularly special because she holds the keys to the history of our beloved Valle. Valle Crucis – the birthplace of Mast General Store. ...read more

tags Inspiration | Behind the Scenes | Customer Stories | Local Flavor

locations-icon Original - Valle Crucis|Annex - Valle Crucis

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We're KEEN on That!

Stanley – Loved By Generations

Christmas Cheer Then and Now in Winston-Salem

Crafting for the 21st Century

Remembering the Valle with Blanche Hodges Kohnle - Part Two

Remembering the Valle with Blanche Hodges Kohnle - Part One

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