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What is it about Christmas that stirs our memories? Certainly, memories overflow when we gather with those we love, especially as we remember those who are no longer with us. Perhaps the annual rituals of the season, like venturing to the mountains to choose a live Christmas tree or searching through a shoebox filled with heirloom ornaments that have adorned your family’s trees for generations, conjure tales from long ago. It’s likely, too, that our holiday memories include exceptional moments, like taking your child to visit Santa for the first time or watching snowflakes paint a picturesque scene on a rare, white Christmas. ...read more
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In these modern times, there aren’t as many reasons to hang our stockings “by the chimney with care.” That is until Christmastime arrives, and then we all want the biggest, grandest stocking we can find to be filled by Santa on Christmas Eve. How did that even become a thing? And what are some ideas for stocking stuffers? We’re glad you asked. ...read more
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Jack Tales are one of Appalachia’s most beloved storytelling traditions. The oral folklore series recounts the antics of Jack, a clever young boy, who finds himself in countless predicaments.
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In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
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The beauty of spring is cascading from South Carolina’s midlands to the mountains of Western North Carolina and Eastern Tennessee. We’re excited to go outside, soak in the sunshine, and enjoy the glorious new blooms! Below you'll find a few of our favorite ways to enjoy the upcoming Easter weekend:
Valle Crucis, NC
There's always something going on in the Valle - come down and see us this weekend! Enjoy live music at the Original Store throughout the month of April. Gather around the pot-bellied stove or on the back porch for some toe tapping music Saturdays and Sundays from around noon until 2 p.m. Most Sunday afternoons between 1 p.m. and 3 p.m., you'll find John Peterson appearing at the Annex, telling stories and playing a banjo he made all by himself. Check HERE for the full schedule. (Remember, all locations are closed on Easter Sunday.)
Boone, NC
Visit one of Boone's beloved neighboring communities at SAVOR Blowing Rock. SAVOR Blowing Rock returns to North Carolina’s Prettiest Small Town from Thursday, April 20, through Sunday, April 23. The 2017 edition of SAVOR Blowing Rock includes an expanded range of seminars and events that feature regional culture, music, craft beers from local breweries and across the state, beverage tastings, and dinners that showcase the town’s culinary artistry. Click HERE for more.
Asheville, NC
Asheville’s very first brewery, Highland Brewing Company, is hosting an Easter Egg Hunt for the whole family this weekend. Starting at noon on April 15th, have your baskets ready! Toddlers through 4-year-olds will have their eggs hidden in the grassy part of the Meadow and 5- to 10-year-olds will have their eggs hidden in the woods of the Meadow. Eggs will have kid-friendly prizes inside and will go quickly, so please arrive right at noon if you're participating in the egg hunt. Happy Hens & Highlands Farm will also be on-site with some of their spring babies.
Hendersonville, NC
Biltmore’s Annual Easter Egg Hunt and the Easter Rabbit makes his annual appearance on Biltmore’s Front Lawn on Easter Sunday, April 16th. Less than 30 minutes from Hendersonville, the Easter Egg Hunts will begin at 11 a.m., 1 p.m. and 3 p.m. Children 9 and younger may attend the hunt for free when accompanied by an estate pass holder or a ticketed adult. Linger a while after the hunt for Biltmore Blooms. The flowers are singing their joy for the return of spring throughout the Estate. There’s more information HERE.
Waynesville, NC
The Easter Hat Parade in nearby Dillsboro is a beloved WNC tradition. Come at 10:30 a.m. to make a hat or bring your own! Get your face painted and meet the Easter Bunny. Egg hunts begin on Webster Street every half hour by age group. Prizes are announced after the Parade: ribbons are given for the Prettiest, Funniest, Largest, Smallest, Most Unusual, Most Easter-like, Best Smelling, Cutest, Most Outrageous, Best In Show and "Poofiest" hats, among other unusual categories. There is even a ribbon awarded to the Best Animal in Show! Afterward, the Dogwood Crafters will present an English Tea at the Jarrett House. Tea and food will be served on fine china, with the artisans from Dogwood preparing the delicacies. There are two seatings: 1 p.m. & 3 p.m. Cost is $12 per person. Click HERE for tickets.
Winston-Salem, NC
The Easter Festival in Old Salem is coming up this Saturday, April 15, from 9:30 a.m. until 4:30 p.m. Join the annual Easter egg hunt, Easter egg dyeing using natural ingredients, egg painting, and more. There’s so much to enjoy: see how Lovefeast coffee is made in the Salem Tavern Museum, watch a demonstration about natural dyes and other techniques used to decorate eggs, observe Historic Trades Demonstrations, listen to Moravian Easter music on the organ, enjoy a performance of Easter hymns by Old Salem’s Singing Sisters vocal ensemble, and see the early Spring garden and observe daily life of an 18th-century family home. These activities are included with an All-In-One ticket. Purchase a ticket online or at the Visitors Center (900 Old Salem Road). Friends of Old Salem enjoy free admission. For more information, please visit their website HERE.
Greenville, SC
Please join us for a special signing of Donna Thornton's book, The Easter Donkey, on Saturday, April 15, from 11 a.m. until 3 p.m. in the Greenville Mast Store. The Easter Donkey offers a fresh telling of the Easter story while reminding readers of its wonder. The children in your life will love to find this beautiful book in their Easter egg basket on Sunday morning!
Columbia, SC
Eggstravaganza is coming up this weekend at EdVenture Children's Museum, Saturday and Sunday, April 15th and 16th, from 9 a.m. until 5 p.m. each day. Snap a picture with the Easter Bunny, participate in an Easter egg hunt in the museum, enjoy face painting, art activities, snow cone, popcorn, and more! HERE is a link with more details about this eggstra-special event.
Knoxville, TN
Nothing says love like a cuddly puppy in your lap; come out and meet your new best friend this weekend at the Mast Store in Knoxville. Small Breed Rescue of East Tennessee will be at the store on Saturday, April 15th, from 1 p.m. until 3 p.m. These precious pups would love to join your family!
All Mast General Stores will be closed on Easter Sunday, April 16th, so we may spend time with our friends and family. We hope you enjoy a wonderful holiday and Happy Easter!
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