ALTRA

For runners, it seems, innovation is born from pain. When competitive runner Golden Harper saw many runners coming into his family’s running store with complaints of shin splints, knee pain, and recurring foot pain, he knew he had to take action. He melted outsoles off traditional running shoes; he worked with a local cobbler to modify toe boxes — his designs caught on and resulted in fewer injuries! The Zero Drop footbed keeps feet in a more natural position, and the FootShape toe box increases stability and lets your big toe do its job. From Altra’s team of runners, they believe their shoes can help people run better and realize there are zero limits to what they can accomplish.