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A mysterious creature roams the hills of Appalachia. It carries its bulky, slouching figure upright yet travels with catlike agility under the cover of night so that it goes undetected and unseen – by most people, at least. Though it’s said to stand much taller than an adult human with hair or fur covering its body from head to toe, the creature is best known for one distinctive feature evidenced only by the tracks it leaves on the ground… An oversized foot. ...read more
Local Flavor | Mast Family Favorites
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It’s hard to believe that a quarter century has passed since the Mast General Store opened its fifth location on historic Biltmore Avenue in a resurging Downtown Asheville. Sunday, May 12, 2024, marks the date when the doors first officially opened to welcome locals and visitors alike. To celebrate, Mast Store is giving everyone who visits that day a free bag of its world-famous, freshly popped popcorn. ...read more
Local Flavor | Mast in the News
Asheville
What a difference a few decades make! The images of New York City were taken in 1970 (Bernard Gotfryd, Library of Congress) and in 2018 by Afif Ramdhasuma (from pexels.com). Earth Day has been celebrated on April 22 since it was established through grassroots efforts in 1970. It was a response to increasing concerns caused by smog (intense air pollution caused mainly by exhaust fumes), Great Lakes at risk of dying from pesticide runoff and waste dumping, and rivers that caught on fire (the Cuyahoga River in Ohio famously caught fire in June of 1969). It was also the year when monumental legislation was enacted to address all kinds of environmental concerns. ...read more
At Home | Inspiration
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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With another unseasonably mild holiday season behind us, folks in the southeast were very excited to wake up to 6 to 10 inches of fresh fallen snow the first full weekend of the New Year. If your family is anything like mine, we were totally unprepared for the powdery goodness. (My husband chalks it up to wearing shorts from March straight through December in 2016.) Below, you’ll find a few ideas for how to make the most of your next snow day. Our fingers are crossed that we have quite a few more in store this winter… ...read more
Adventure | Inspiration | At Home | Recipes | Adventure
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The Great Smoky Mountains National Park is the most visited unit in the National Park Service. On September 9, the Mast Store in Knoxville is hosting volunteers from the Friends of the Smokies (FOTS) and will donate 10% of the day’s sales to help this group’s continuing efforts to preserve and protect this important, beautiful, and biologically diverse park. ...read more
Inspiration | Local Flavor
Knoxville
The Reedy River flows through Downtown Greenville and is inextricably linked to the city’s success. On September 9, the Mast Store in Greenville is hosting volunteers from the Friends of the Reedy River and will donate 10% of the day’s sales to help this group’s continuing efforts to improve the river’s condition. ...read more
Adventure | Local Flavor | Inspiration | Mast Family Favorites
Greenville
The Palmetto Trail, a project of the Palmetto Conservation Foundation (PCF), begins in the foothills of the Blue Ridge Mountains at Wahalla and stretches across the state of South Carolina to the Low Country near Charleston. On September 9, the Mast Store in Columbia is hosting volunteers from the PCF and will donate 10% of the day’s sales to help this group’s continuing efforts to conserve South Carolina’s natural and cultural resources and to promote active outdoor recreation on the Palmetto Trail. ...read more
Inspiration | Local Flavor
Columbia
Saturday, September 9, 2017 is Friends’ Day at Mast General Store. On that day Mast General Store will donate 10% of proceeds from the day’s sales to support local partners. For all of the North Carolina stores the recipient of that support is the Mountains To Sea Trail. ...read more
Inspiration | Local Flavor
Annex - Valle Crucis | Boone | Hendersonville | Original - Valle Crucis | Waynesville | Winston-Salem|Asheville
You know the summer is coming to a close when the sunflowers start to droop in the heat of the noonday sun. Checking in with a large field of cheery sunflowers near the Mast Store World Wide Headquarters, it’s clear from the sleepy blooms that summer is ever so slowly fading. Before we get back into the swing of another school year, here are a few of our favorite ways to enjoy the last days of summer. ...read more
Adventure | At Home | Inspiration
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