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It’s a magical thing what a pair of hands can do. ...read more
Inspiration | Local Flavor
Asheville | Annex - Valle Crucis | Boone | Hendersonville | Original - Valle Crucis | Waynesville
According to the Small Business Administration, small businesses make up 99.9% of businesses in the United States. Small businesses are credited with creating just under two-thirds of the new jobs created from 1995 to 2021 according to the U.S. Chamber of Commerce. They account for 43.5% of the nation’s gross domestic product. ...read more
Local Flavor
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The Holiday Season brings people together through shared traditions. We watch children’s faces light up with joy and wonder as they wait in line to share their wish lists with Santa Claus. We gather with our neighbors along city sidewalks for festive parades and in town squares for Christmas tree lightings. We attend services, plays, pageants, concerts, choir performances, and countless other holiday-themed events, too, all to keep the spirit of the season alive in our hearts and in our communities from year to year. ...read more
Local Flavor | Travel
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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Saturday, September 9, 2017 is Friends’ Day at Mast General Store. On that day Mast General Store will donate 10% of proceeds from the day’s sales to support local partners. For all of the North Carolina stores the recipient of that support is the Mountains To Sea Trail.
Upon completion, the Mountains To Sea Trail, or MST as it’s known, will stretch the breadth of North Carolina - from the west at Clingmans Dome in the Great Smoky Mountains to Jockey’s Ridge in the Outer Banks.
The 1,200-mile footpath will pass by Boone, Winston-Salem, Greensboro, Durham, Raleigh, Goldsboro and Hatteras before terminating at Jockey’s Ridge in the Outer Banks. There’s even an alternate part of the trail that utilizes blueways along the Neuse River to the Pamlico Sound to allow paddling enthusiasts to enjoy the trail.
Currently, about 700 miles of trail are marked as complete. The completed sections are spread throughout the state. An up-to-date guide of completed segments can be found on the MST web site. Each year, a new trail or spur opens to enhance the experience, thanks to the efforts of hundreds of volunteers.
Aside from Mast Store’s Friends’ Day, September 9 is a day of significance for the trail. In 1977, Howard Lee, then the North Carolina Secretary of Natural Resources and Community Development, made an impassioned speech that sparked imaginations and stoked the fire of trail enthusiasts all across the state. He recommended that North Carolina have a trail that connected the mountains to the coast through natural areas and communities.
In honor of the 40th anniversary of Howard Lee’s speech proposing the MST and the many benefits it brings to the state, Governor Cooper has proclaimed September 9 as Mountains-to-Sea Trail Day.
“North Carolina is a special state,” said Lisa Cooper, president of Mast General Store. “We are excited to help the Mountains-to-Sea Trail celebrate its fortieth anniversary and to make a donation to help make more of the trail possible.”
Each Mast Store in North Carolina will host volunteers and an MST information table on September 9. A brochure will show the closest access to the trail from the store and others will have tips for enjoying your hike on the MST or any trail. At the end of the day, a donation of 10% of the day’s sales will be made to the Friends of the Mountains-to-Sea Trail. To find out how you can become more involved, visit the MST website at www.MountainstoSeaTrail.org.
Like other great trail systems, the MST depends heavily upon volunteer service for trail building and maintenance as well as fundraising. So come out to any North Carolina Mast Store on September 9 and learn more about the MST and any shopping you happen to do will benefit the Mountains To Sea Trail.