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What is it about Christmas that stirs our memories? Certainly, memories overflow when we gather with those we love, especially as we remember those who are no longer with us. Perhaps the annual rituals of the season, like venturing to the mountains to choose a live Christmas tree or searching through a shoebox filled with heirloom ornaments that have adorned your family’s trees for generations, conjure tales from long ago. It’s likely, too, that our holiday memories include exceptional moments, like taking your child to visit Santa for the first time or watching snowflakes paint a picturesque scene on a rare, white Christmas. ...read more
At Home | Customer Stories | Mast Family Favorites
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In these modern times, there aren’t as many reasons to hang our stockings “by the chimney with care.” That is until Christmastime arrives, and then we all want the biggest, grandest stocking we can find to be filled by Santa on Christmas Eve. How did that even become a thing? And what are some ideas for stocking stuffers? We’re glad you asked. ...read more
Inspiration | Mast Family Favorites
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Jack Tales are one of Appalachia’s most beloved storytelling traditions. The oral folklore series recounts the antics of Jack, a clever young boy, who finds himself in countless predicaments.
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Adventure | Inspiration | Local Flavor
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In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
Inspiration | Local Flavor | Travel
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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Inspiration | Local Flavor
Asheville | Annex - Valle Crucis | Boone | Hendersonville | Original - Valle Crucis | Waynesville | Winston-Salem
Saturday, September 9, 2017 is Friends’ Day at Mast General Store. On that day Mast General Store will donate 10% of proceeds from the day’s sales to support local partners. For all of the North Carolina stores the recipient of that support is the Mountains To Sea Trail.
Upon completion, the Mountains To Sea Trail, or MST as it’s known, will stretch the breadth of North Carolina - from the west at Clingmans Dome in the Great Smoky Mountains to Jockey’s Ridge in the Outer Banks.
The 1,200-mile footpath will pass by Boone, Winston-Salem, Greensboro, Durham, Raleigh, Goldsboro and Hatteras before terminating at Jockey’s Ridge in the Outer Banks. There’s even an alternate part of the trail that utilizes blueways along the Neuse River to the Pamlico Sound to allow paddling enthusiasts to enjoy the trail.
Currently, about 700 miles of trail are marked as complete. The completed sections are spread throughout the state. An up-to-date guide of completed segments can be found on the MST web site. Each year, a new trail or spur opens to enhance the experience, thanks to the efforts of hundreds of volunteers.
Aside from Mast Store’s Friends’ Day, September 9 is a day of significance for the trail. In 1977, Howard Lee, then the North Carolina Secretary of Natural Resources and Community Development, made an impassioned speech that sparked imaginations and stoked the fire of trail enthusiasts all across the state. He recommended that North Carolina have a trail that connected the mountains to the coast through natural areas and communities.
In honor of the 40th anniversary of Howard Lee’s speech proposing the MST and the many benefits it brings to the state, Governor Cooper has proclaimed September 9 as Mountains-to-Sea Trail Day.
“North Carolina is a special state,” said Lisa Cooper, president of Mast General Store. “We are excited to help the Mountains-to-Sea Trail celebrate its fortieth anniversary and to make a donation to help make more of the trail possible.”
Each Mast Store in North Carolina will host volunteers and an MST information table on September 9. A brochure will show the closest access to the trail from the store and others will have tips for enjoying your hike on the MST or any trail. At the end of the day, a donation of 10% of the day’s sales will be made to the Friends of the Mountains-to-Sea Trail. To find out how you can become more involved, visit the MST website at www.MountainstoSeaTrail.org.
Like other great trail systems, the MST depends heavily upon volunteer service for trail building and maintenance as well as fundraising. So come out to any North Carolina Mast Store on September 9 and learn more about the MST and any shopping you happen to do will benefit the Mountains To Sea Trail.
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