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The singer Sheryl Crow once said, “No matter how chaotic it is, wildflowers will still spring up in the middle of nowhere.” She’s right, of course. Blossoming amidst the occasional chaos of our lives, wildflowers are a reliable gift every spring. ...read more
Adventure | Inspiration | Local Flavor
Annex - Valle Crucis | Boone | Original - Valle Crucis
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
All
So many things were different 35 years ago. Cellphones were available, but mostly in the form that had to be carried in a bag or was the size (and weight) of a brick. And there were more businesses moving out of the downtown area than were moving in. But that trend started to change on Thursday, May 26, 1988, when the Mast General Store Old Boone Mercantile opened its doors in the old Hunt’s Department Store. ...read more
Local Flavor | Mast in the News
Boone
The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
All
We’ve all said the phrase, “If these walls could talk, what stories they would tell.” That could be said about many places and perhaps the walls themselves – think about Russia’s famous Amber Room if it’s ever found. Much closer to home, we started wondering about the iconic centerpiece of the Front Room at the Original Mast General Store. Just what is the story of the pot-bellied stove? ...read more
Local Flavor
Original - Valle Crucis
"It's better than Halloween!"
Disney Magazine said of the Mast Store Candy Barrel.
...read more
Local Flavor
Annex - Valle Crucis
Saturday, September 9, 2017 is Friends’ Day at Mast General Store. On that day Mast General Store will donate 10% of proceeds from the day’s sales to support local partners. For all of the North Carolina stores the recipient of that support is the Mountains To Sea Trail.
Upon completion, the Mountains To Sea Trail, or MST as it’s known, will stretch the breadth of North Carolina - from the west at Clingmans Dome in the Great Smoky Mountains to Jockey’s Ridge in the Outer Banks.
The 1,200-mile footpath will pass by Boone, Winston-Salem, Greensboro, Durham, Raleigh, Goldsboro and Hatteras before terminating at Jockey’s Ridge in the Outer Banks. There’s even an alternate part of the trail that utilizes blueways along the Neuse River to the Pamlico Sound to allow paddling enthusiasts to enjoy the trail.
Currently, about 700 miles of trail are marked as complete. The completed sections are spread throughout the state. An up-to-date guide of completed segments can be found on the MST web site. Each year, a new trail or spur opens to enhance the experience, thanks to the efforts of hundreds of volunteers.
Aside from Mast Store’s Friends’ Day, September 9 is a day of significance for the trail. In 1977, Howard Lee, then the North Carolina Secretary of Natural Resources and Community Development, made an impassioned speech that sparked imaginations and stoked the fire of trail enthusiasts all across the state. He recommended that North Carolina have a trail that connected the mountains to the coast through natural areas and communities.
In honor of the 40th anniversary of Howard Lee’s speech proposing the MST and the many benefits it brings to the state, Governor Cooper has proclaimed September 9 as Mountains-to-Sea Trail Day.
“North Carolina is a special state,” said Lisa Cooper, president of Mast General Store. “We are excited to help the Mountains-to-Sea Trail celebrate its fortieth anniversary and to make a donation to help make more of the trail possible.”
Each Mast Store in North Carolina will host volunteers and an MST information table on September 9. A brochure will show the closest access to the trail from the store and others will have tips for enjoying your hike on the MST or any trail. At the end of the day, a donation of 10% of the day’s sales will be made to the Friends of the Mountains-to-Sea Trail. To find out how you can become more involved, visit the MST website at www.MountainstoSeaTrail.org.
Like other great trail systems, the MST depends heavily upon volunteer service for trail building and maintenance as well as fundraising. So come out to any North Carolina Mast Store on September 9 and learn more about the MST and any shopping you happen to do will benefit the Mountains To Sea Trail.