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Twenty years have flown by since the Mast Store in Greenville first opened its doors in the old Meyers-Arnold building, but Sunday, March 12, 2023, marks that day exactly. To celebrate, Mast Store is giving everyone who visits that day a free bag of its world-famous, freshly-popped popcorn. ...read more
Local Flavor | Mast in the News
Greenville
Few performers achieve a status where their music is synonymous with the place they call home. Dolly Parton would be such an icon of Tennessee, for instance. Likewise, no one evokes the image of “moonlight through the pines” in Georgia more than Ray Charles or the ancient tones of Kentucky’s bluegrass hills like Bill Monroe. Arguably no one person is as associated with the sound of the North Carolina mountains, perhaps even the entire state of North Carolina, as Doc Watson. As we celebrate what would have been Watson’s 100th birthday on March 3, we’ll look at the lasting legacy of Doc and cover how generations of musicians and music lovers influenced and inspired by his sound are honoring the man as eternal as the Carolina mountains with a host of events and an outpouring of memories. ...read more
Local Flavor
All
Valentine’s Day presents couples with many difficult choices. Should you dine out or stay in? What rom-com do you watch together? What gifts – if any – do you give? And just how big, expensive, and meaningful are those gifts supposed to be? ...read more
Inspiration | Mast Family Favorites
All
We’ve all said the phrase, “If these walls could talk, what stories they would tell.” That could be said about many places and perhaps the walls themselves – think about Russia’s famous Amber Room if it’s ever found. Much closer to home, we started wondering about the iconic centerpiece of the Front Room at the Original Mast General Store. Just what is the story of the pot-bellied stove? ...read more
Local Flavor
Original - Valle Crucis
"It's better than Halloween!"
Disney Magazine said of the Mast Store Candy Barrel.
...read more
Local Flavor
Annex - Valle Crucis
Back 40 years ago, you couldn't grab a bite to eat in the Valle. It meant a drive to Boone or to Banner Elk or to Mountain City over in Tennessee. That is until John and Faye Cooper decided to open the Mast Store Deli. Sandwiches and soups were served in the back of the store. Here's a little of that story, including a bit of it in Faye's own words. ...read more
Mast Family Favorites | Local Flavor | Behind the Scenes
Original - Valle Crucis
You know the summer is coming to a close when the sunflowers start to droop in the heat of the noonday sun. Checking in with a large field of cheery sunflowers near the Mast Store World Wide Headquarters, it’s clear from the sleepy blooms that summer is ever so slowly fading. Before we get back into the swing of another school year, here are a few of our favorite ways to enjoy the last days of summer.
In Dupont State Forest, the River Bend Trail takes you to Hooker Falls and Triple Falls. Both are easy hikes for the little ones and less than a mile long. The Little River creates a beautiful, serene pool at the base of Hooker Falls and is a popular swimming spot to cool off and splash around.
KEEN’s Newport sandals for adults and children are perfect for hitting the trail and jumping in the water, too! These sandals feature a sturdy toe cap for extra protection, while still providing the ventilation needed on hot summer days. They grip easily on slippery surfaces and dry quickly when you’re out of the water and back on the trail.
The fun doesn’t have to end because the sun goes down. Eating watermelon on the front porch makes for a delicious summertime dessert, especially when followed by catching fireflies in mason jars. This summer, we strung up hammocks from two large maple trees in the front yard. Our family enjoyed many evenings watching the moon rise and stars twinkle. Learning about constellations, how to spot the planets, and catch a shooting star lighting up the night sky are all wonderful ways to spend a family evening. HERE is a great app for family stargazing. NASA even offers a printable Star Finder for each month of the year - check it out HERE.
Big enough for two and huge for one, the ENO DoubleNest Hammock is the perfect way to kick back under the night sky (or any time of day, really). Once it’s packed into its attached compression sack, this hammock is about the size of a grapefruit and weighs less than 2 pounds. For every ENO Hammock you purchase online, Mast Store will send you a free set of ENO Twilights (while supplies last)! These little lights add a touch of magic to each star gazing evening from the comfort of your own yard.
Whatever way you decide to enjoy your last few days of summer, we hope you get the chance to relax, share a laugh, and do something spontaneous before the full schedule of school gets locked in.