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How does one eat an elephant? One bite at a time. How does one make change? It starts with an idea that can be put into action. By sharing the idea with other people, the action gains momentum and creates a movement. The movement, with a firm hand and clear direction, makes strides to the goal of the original idea of change. ...read more
Inspiration | Local Flavor | Mast Family Favorites
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Dolly Parton is an American icon who’s renowned for decades of unforgettable performances on stage, screen, and in studio. No matter the heights she’s reached, Dolly always remembers her roots. Her legendary career proves that every artist’s journey begins with the resources, training, and encouragement they receive at home. ...read more
Adventure | Local Flavor | Travel
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For outdoor enthusiasts, one of the best ways to kick off the new year is by participating in a "First Day Hike." Last year, however, many of the state parks and recreation areas affected by Hurricane Helene remained closed in January. Although signs of the damage wrought by Helene are still visible, fortunately, most of the recreation area and parks have reopened. ...read more
Adventure | Inspiration | Local Flavor
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In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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Inspiration | Local Flavor
Knoxville
The Great Smoky Mountains National Park is the most visited unit in the National Park Service. On September 9, the Mast Store in Knoxville is hosting volunteers from the Friends of the Smokies (FOTS) and will donate 10% of the day’s sales to help this group’s continuing efforts to preserve and protect this important, beautiful, and biologically diverse park.
"We are happy to work with the Friends of the Smokies to ensure that we are able to share this special place with generations to come."- Lisa Cooper
Chartered in 1993, the Friends of the Smokies assists the National Park Service with its awesome responsibilities of preserving and protecting the Park. It also helps raise awareness and funds and provides volunteers for needed projects.
In 2008, the Friends established the Trails Forever endowment with the help of a matching gift from the Aslan Foundation in Knoxville. This endowment underwrites a full-time trail crew that rehabilitates and reconstructs some of the Park’s most impacted trails.
This spring, the Trails Forever crew began work on Phase 1 of the Rainbow Falls Trails rehabilitation project. The crew is making sustainable improvements that keep hikers safe and protect sensitive environmental resources. Past Trails Forever projects include Forney Ridge Trail, Chimney Tops Trail, and most recently Alum Cave Bluffs Trail. Trails Forever is among more than $1 million in projects Friends of the Smokies supports every year in Great Smoky Mountains National Park.
Keeping up with the wear and tear on the trails, providing funds for research to combat the hemlock woolly adelgid, and returning elk to the Park after a 150-year absence are just a few of the activities undertaken by the Friends each year.
“The Great Smoky Mountains National Park is a gem in Tennessee and North Carolina,” said Lisa Cooper, president of Mast General Store. “The scenery and its diversity of animals and plants are amazing. We are happy to work with the Friends of the Smokies to ensure that we are able to share this special place with generations to come.”
The Mast Store in Knoxville will host volunteers from the Friends of the Smokies on September 9. At the end of the day, a donation of 10% of the day’s sales will be made to the FOTS. To find out how you can become more involved, visit the FOTS website at www.FriendsoftheSmokies.org.
Photos courtesy of Sam Hobbs
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