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The calendar has flipped from the cold, drab colors of winter to a fresh new palette for spring. If you feel like you are seeing a lot more kelly greens, ice blues, and peachy colors now, there’s a reason. All of them are trending for the new season and are part of the Pantone Color Palette for Spring 2024. ...read more
At Home | Inspiration
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Lisa Cooper stepped into her role as the president of the Mast General Store on September 13, 2016. The announcement was made at the company’s anniversary dinner, which honors long-time employees celebrating milestone years with the company. The move was not unexpected but could be considered a bit unusual. ...read more
Behind the Scenes | Mast Family Favorites
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March is Women’s History Month, and, in celebration, Mast General Store is recognizing women-owned companies whose products we carry. ...read more
Local Flavor
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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The Great Smoky Mountains National Park is the most visited unit in the National Park Service. On September 9, the Mast Store in Knoxville is hosting volunteers from the Friends of the Smokies (FOTS) and will donate 10% of the day’s sales to help this group’s continuing efforts to preserve and protect this important, beautiful, and biologically diverse park.
"We are happy to work with the Friends of the Smokies to ensure that we are able to share this special place with generations to come."- Lisa Cooper
Chartered in 1993, the Friends of the Smokies assists the National Park Service with its awesome responsibilities of preserving and protecting the Park. It also helps raise awareness and funds and provides volunteers for needed projects.
In 2008, the Friends established the Trails Forever endowment with the help of a matching gift from the Aslan Foundation in Knoxville. This endowment underwrites a full-time trail crew that rehabilitates and reconstructs some of the Park’s most impacted trails.
This spring, the Trails Forever crew began work on Phase 1 of the Rainbow Falls Trails rehabilitation project. The crew is making sustainable improvements that keep hikers safe and protect sensitive environmental resources. Past Trails Forever projects include Forney Ridge Trail, Chimney Tops Trail, and most recently Alum Cave Bluffs Trail. Trails Forever is among more than $1 million in projects Friends of the Smokies supports every year in Great Smoky Mountains National Park.
Keeping up with the wear and tear on the trails, providing funds for research to combat the hemlock woolly adelgid, and returning elk to the Park after a 150-year absence are just a few of the activities undertaken by the Friends each year.
“The Great Smoky Mountains National Park is a gem in Tennessee and North Carolina,” said Lisa Cooper, president of Mast General Store. “The scenery and its diversity of animals and plants are amazing. We are happy to work with the Friends of the Smokies to ensure that we are able to share this special place with generations to come.”
The Mast Store in Knoxville will host volunteers from the Friends of the Smokies on September 9. At the end of the day, a donation of 10% of the day’s sales will be made to the FOTS. To find out how you can become more involved, visit the FOTS website at www.FriendsoftheSmokies.org.
Photos courtesy of Sam Hobbs