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When you pause and let your mind wander, where does it go? Maybe it goes to a time far away to a family trip to the lake. Perhaps it moseys off to summer days spent at your grandparents’ house. Possibly it drifts back to an amusement park visit with brothers, sisters, and the whole family. Wherever it goes, it always seems to be a summer place. Evidently, warm weather makes warm memories. ...read more
Inspiration | Mast Family Favorites
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When was the last time you wrestled a pickle jar? Truly engaged in “person versus pickle” combat with one? Sure, we’ve all been there… ...read more
At Home | Mast Family Favorites
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Did you know the State of North Carolina’s official folk dance is clogging? Yep, the North Carolina General Assembly adopted clogging as the state’s folk dance and shagging as the state’s official popular dance in an act executed on July 20, 2005. That’s recent history, but the roots of clogging extend to the country’s colonial period and even before. Photo courtesy of Joe Shannon's Mountain Home Music and Lonnie Webster. ...read more
Local Flavor | Travel
Asheville | Annex - Valle Crucis | Boone | Hendersonville | Knoxville | Roanoke | Original - Valle Crucis | Waynesville
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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The Reedy River flows through Downtown Greenville and is inextricably linked to the city’s success. On September 9, the Mast Store in Greenville is hosting volunteers from the Friends of the Reedy River and will donate 10% of the day’s sales to help this group’s continuing efforts to improve the river’s condition.
"The Falls Park in Greenville is truly a showcase. Its centerpiece would not be as enjoyable were it not for a collaboration of non-profit organizations, including the Friends of the Reedy River."- Lisa Cooper
The Reedy River has figured prominently in Greenville’s history. From helping grind meal at Richard Pearis’ gristmill in the late 1700s to powering sawmills and textile operations in the 19th and 20th centuries, the Reedy has been at the center of it all. Unfortunately, it led to pollution and other abuses that caused the Falls to dwindle to a mere trickle and the water to be a different color most every day of the week.
Today, the river is on the mend, thanks to the efforts of the Friends of the Reedy River. This group, in existence since 1993, has partnered with many other environmental organizations in the local, regional, and state areas to be a voice for the river.
FORR helps organize river clean-ups in both small and large areas. Their most recent public clean-up covered 8.3 miles of the river and netted 175 tires and 130 bags of trash. The group also protects the banks of the river through the Reedy River Riparian Restoration Project. In this 200-yard area, invasive plant species will be removed from the riverside and replaced with indigenous native trees, plants, and flowering perennials. The project enhances protection of the river by improving water quality and quantity while providing natural habitat for regional birds, animals, and insects.
“The Falls Park in Greenville is truly a showcase,” said Lisa Cooper, president of Mast General Store. “Its centerpiece would not be as enjoyable were it not for a collaboration of non-profit organizations, including the Friends of the Reedy River. Their tireless dedication to this waterway is not unnoticed.”
The Mast Store in Greenville will host volunteers from FORR on September 9. At the end of the day, a donation of 10% of the day’s sales will be made to the Friends of the Reedy River. To find out how you can become more involved, visit the FORR website at www.FriendsoftheReedyRiver.org.