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A couple of weeks ago, many chambers of commerce and tourism groups held a ceremonial ribbon-cutting to signify that Western North Carolina is open and awaiting your visit. Valle Crucis is open, too, and welcomes a new restaurant and a revamped trail to its offerings. We hope you’ll visit soon. ...read more
Local Flavor | Travel
Annex - Valle Crucis | Boone | Original - Valle Crucis
The Roanoke Mast General Store celebrates its five-year anniversary on Tuesday, June 17. While Mast Store’s history in this city is still young, that doesn’t mean it hasn’t been eventful. ...read more
Behind the Scenes | Local Flavor
Roanoke
This week we’re joining Mr. Peabody and stepping into the Wayback Machine. As he adjusts the dials to get us to Valle Crucis in late 1979 and early 1980, we’ll share a few historic markers to help paint a clearer picture. The prime lending rate was 14.5% with the interest rate being 11.3% (compare that to now – the interest rate is 2.7%). The country was in the midst of an energy crisis caused by the Iranian Revolution, which led to a drop in oil production and long lines at gas stations. Those are some of the external conditions a young family was facing when they made the decision to leave Florida and re-open an old general store. ...read more
Adventure | Behind the Scenes | Local Flavor | Mast Family Favorites | Mast in the News
All
In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
Inspiration | Local Flavor | Travel
All
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
All
Waynesville resident, Carl Hughes, is not the kind of fellow who backs down from a serious challenge. As a construction supervisor for Chevron in Angola, Carl was familiar with malaria symptoms, having suffered through it eight times during his many trips abroad. But when his co-worker’s daughter died from the vicious mosquito-borne disease, he was dumbstruck. During a one-month break at home, he resolved to create an insect repellant which would stop the spread of malaria. His research and experimentation led to the creation of Whup-a-Bug.
When Carl returned to Africa, a tribal chief told him that his Whup-a-Bug formula had reduced the village’s malaria outbreaks by an impressive 70 percent. Whup-a-Bug has received accolades from the military barracks of Fort Rucker, Alabama, post-Hurricane Rita ravaged Lake Charles, Louisiana, and from field scientists in the jungles of Belize.’
"Waynesville citizens are quite proud of their neighbor and of the natural formula, which earned CARl a special place in the Knights of Malta."
Whup-a-Bug is different from any bug repellant we’ve ever tried, and its formula is genuinely all natural, unlike many of the sprays which make this claim and uses a minimal amount of active ingredients. Its special formula contains rosemary, cedarwood, lemongrass, and citronella essential oils at a very low active level, creating a gentle, non-toxic repellant that’s more effective than many better-known brands. It smells good, and it’s DEET-free.
Waynesville citizens are quite proud of their neighbor and of the natural formula, which earned him a special place in the Knights of Malta. Carl was knighted at St. John’s Cathedral in New York City last year for his humanitarian work in preventing malaria in the villages of Africa. The unassuming Mr. Hughes said that he found both knighthood and Whup-a-Bug’s international accolades very humbling.
Mast General Store is proud to feature Whup-a-Bug in all of our stores. We also carry Whup-a-Bug’s all-natural flea and tick repellant for your furry friends --feline, canine, and equine! This fast acting and long lasting chemical-free product is safe for you, your family, and your pets and is satisfaction guaranteed. And it’s what we’re all about … neighbors helping neighbors.