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In these modern times, there aren’t as many reasons to hang our stockings “by the chimney with care.” That is until Christmastime arrives, and then we all want the biggest, grandest stocking we can find to be filled by Santa on Christmas Eve. How did that even become a thing? And what are some ideas for stocking stuffers? We’re glad you asked. ...read more
Inspiration | Mast Family Favorites
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Jack Tales are one of Appalachia’s most beloved storytelling traditions. The oral folklore series recounts the antics of Jack, a clever young boy, who finds himself in countless predicaments.
...read more
Adventure | Inspiration | Local Flavor
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The cities of Winston and Salem, North Carolina, merged in 1913. Winston, a growing tobacco and textile town, also served as Forsyth County’s seat of government. Salem had been the center of culture and commerce for the area’s large Moravian population since the 18th century. Festival of Lights in Tanglewood Park - photo above courtesy of Visit Winston-Salem and Forsyth County Parks & Recreation ...read more
At Home | Local Flavor | Travel
Winston-Salem
In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
Inspiration | Local Flavor | Travel
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
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Behind the Scenes | Customer Stories | Inspiration
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This past June, one of our new Facebook friends asked us an excellent question. We posed her question to our 25,000 “friends on the internet” and were mightily touched by their answers. This blog captures what happened.
We asked: “We need your help....Yesterday, as a part of the Cheese Wheel Slicer thread (a post about an intriguing antique in the Original Store), our last poster asked the question....What is Mast General Store? So, can you help us answer Joannina's question?"
Here’s what a few of our friends said:
Heather: "The best thing ever!" is the correct answer.
Mickey: Mast General Store is a step back in time... a long time!
Angie: The Original Mast General Store is a must see! It's on our itinerary every time we're in the Boone area. The old Post Office, the creaky floorboards, the things I can't find anywhere else... It's part of our trip to the NC Mountains every year! And Valle Crucis is absolutely lovely. Plus, we don't leave without 2 cases of divine Peach Nehi!!!
Robert: It's a time machine. No other explanation is needed.
Hinde: A place to wander thru things past, present and future! Quality goods at great prices. Friendly, knowledgeable staff. What's not to love? Go. Now!
Gary: It is the grandparent of Walmart. Mast has something of everything.
Rebecca: Hmmm...I just explained it this way to visiting family... ‘It’s an old-time general store with emphasis on the outdoors and how things used to be. Can find everything from a cast iron fry pan to hiking boots with a bunch of folks working the counters who can tell you the where, why and the how of everything in the store.’ Or...as my oldest son put it "My favorite place to hang out." And my youngest chimed in to tell them to not miss the barrels of candy!
Debra: The best place for ALL your needs, Mast has everything, if they don't have it, it don't exist!
Ron: Having only been to the Original Store, I can only speak to it being a do not miss place when in that area of the Carolinas. We visit it every time we are anywhere close and usually drag a few friends along as well. Just carve out a few hours and plan to have an experience that is as much fun for the whole family as going to Disney World with free admission and shorter lines.
And one of the finest poems we’ve ever read by Donna:
It’s all wooden floors and rusty-hinged doors
And old-time rocking chairs.
Afghans and dishes; wall plaques of fishes;
And rickety climbing stairs.
It’s potbellied stoves and treasure troves
And heavy cast iron pans.
Lanterns and lamps; dry goods and stamps;
And mountains of old tin cans.
It’s days gone by and Mom’s apple pie
And yards of twine and string.
Old times remembered; stresses surrendered;
And I wouldn’t change a thing.
If you’d like to read the whole thread, click here.
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