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There’s an old adage about real estate investment that goes, “Buy land. They’re not making it anymore.” The line packs so much wit and wisdom that it has variations attributed to – not one but – two of America’s most notable quip-masters, Mark Twain and Will Rogers. Its truth is also precisely why we need land trusts. ...read more
Local Flavor | Mast Family Favorites
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A mysterious creature roams the hills of Appalachia. It carries its bulky, slouching figure upright yet travels with catlike agility under the cover of night so that it goes undetected and unseen – by most people, at least. Though it’s said to stand much taller than an adult human with hair or fur covering its body from head to toe, the creature is best known for one distinctive feature evidenced only by the tracks it leaves on the ground… An oversized foot. ...read more
Local Flavor | Mast Family Favorites
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It’s hard to believe that a quarter century has passed since the Mast General Store opened its fifth location on historic Biltmore Avenue in a resurging Downtown Asheville. Sunday, May 12, 2024, marks the date when the doors first officially opened to welcome locals and visitors alike. To celebrate, Mast Store is giving everyone who visits that day a free bag of its world-famous, freshly popped popcorn. ...read more
Local Flavor | Mast in the News
Asheville
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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Food for Kids is a long-running partnership Mast General Store has had with Merrell. Now, in its 13th year, this may seem like a routine, annual campaign, but your help is anything but mundane. Your involvement truly makes a difference in reaching children who live in our communities. ...read more
Local Flavor | Mast Family Favorites
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Friends Day recognizes organizations that work in each of our hometowns to activate volunteers around beautiful community assets, which contribute to residents’ quality of life and the economic viability of the region. On September 10, each Mast Store location will donate 10% of the day’s sales to benefit the efforts of its local partner. Guests may also round up their purchases to provide additional support September 9-11. ...read more
Inspiration | Local Flavor | Mast Family Favorites
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Weddings are big events bringing together members of two families to celebrate their union into one bigger family. There’s usually a ceremony, probably some drama, good food, maybe a little drink, and stacks of gifts. Many weddings were delayed because of the pandemic, so this year’s wedding season is super busy. We’ve pulled together several thoughtful gifts that are perfect for any couple requesting your presence at their nuptials. ...read more
Inspiration | Mast Family Favorites
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My mom is the queen of the holiday spread. She will put before you a feast fit for a king-sized appetite-- and for allowing plenty of leftovers for everyone to take home. This year, I'm looking to impress her with the recipes Mast Store has shared with me and have her take home some of these fan favorites I know she'll love. These are for you, mom, and for everyone looking to whip up holiday entertaining without breaking the bank or a sweat! Bon apetit! ...read more
Inspiration | Mast Family Favorites | Recipes
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Whether your family caps gift values, you're secret Santa-ing, or you're looking to get quality gifts without breaking the bank, Mast Store has a baker's dozen of our top sellers under $25 that will still have you holding steady in your spot as #1 gift-giver . . . and we tacked on our top 5 that are just a few dollars more in case you want to stretch that budge a bit. ...read more
Mast Family Favorites
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Struggling to come up with gifts for those certain individuals on your list? We’ve curated some gifts to suit many personalities in your gifting circle. Read the descriptions, then refer to your list. We bet you’ll see some of these personas that need a check mark by their names. Find them below with our recommendations! ...read more
Mast Family Favorites | Inspiration
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