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sun11AM - 6PM
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wed10AM - 7PM
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fri10AM - 8PM
sat10AM - 8PM
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mon10AM - 6PM
tue10AM - 6PM
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fri10AM - 7PM
sat10AM - 7PM
sun11AM - 6PM
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When you pause and let your mind wander, where does it go? Maybe it goes to a time far away to a family trip to the lake. Perhaps it moseys off to summer days spent at your grandparents’ house. Possibly it drifts back to an amusement park visit with brothers, sisters, and the whole family. Wherever it goes, it always seems to be a summer place. Evidently, warm weather makes warm memories. ...read more
Inspiration | Mast Family Favorites
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When was the last time you wrestled a pickle jar? Truly engaged in “person versus pickle” combat with one? Sure, we’ve all been there… ...read more
At Home | Mast Family Favorites
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Did you know the State of North Carolina’s official folk dance is clogging? Yep, the North Carolina General Assembly adopted clogging as the state’s folk dance and shagging as the state’s official popular dance in an act executed on July 20, 2005. That’s recent history, but the roots of clogging extend to the country’s colonial period and even before. Photo courtesy of Joe Shannon's Mountain Home Music and Lonnie Webster. ...read more
Local Flavor | Travel
Asheville | Annex - Valle Crucis | Boone | Hendersonville | Knoxville | Roanoke | Original - Valle Crucis | Waynesville
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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Food for Kids is a long-running partnership Mast General Store has had with Merrell. Now, in its 13th year, this may seem like a routine, annual campaign, but your help is anything but mundane. Your involvement truly makes a difference in reaching children who live in our communities.
This year, Food for Kids begins Monday, October 17, and runs through Sunday, October 30. For every pair of Merrells (not only boots, but shoes and sandals, too) purchased in-store and online, Mast Store is donating $15 to youth-focused programs at local food agencies.
One in four kids within the Mast Store’s four-state region doesn’t have access to adequate nutrition. In addition to making a purchase of Merrell Footwear, guests may also round up their purchases to make a difference. And, every penny makes an impact locally.
Here's a list of our local partners, the store(s) they’re partnering with, and some brief info about what they do in our community, especially in regard to their kids’ programs:
This year’s Food for Kids is a new chance for people to discover local groups that dedicate themselves to fulfilling a basic need in our community – part of the foundation of health, safety, and happiness at home – by making sure children have sufficient, nutritious food to eat while they’re not at school.
When children are fed well and receive proper nutrition, they learn more easily and pay closer attention in school, and they participate in healthier play and more active lifestyles.
Merrell, for more than a decade, has helped our partners fill backpacks, open kid cafes, stock pantries, and maintain other Food for Kids initiatives, and Mast Store appreciates their sustained support.