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Lisa Cooper stepped into her role as the president of the Mast General Store on September 13, 2016. The announcement was made at the company’s anniversary dinner, which honors long-time employees celebrating milestone years with the company. The move was not unexpected but could be considered a bit unusual. ...read more
Behind the Scenes | Mast Family Favorites
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March is Women’s History Month, and, in celebration, Mast General Store is recognizing women-owned companies whose products we carry. ...read more
Local Flavor
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“Thirty days has September, April, June, and November. All the rest have 31, except February, which is dumb.” That’s not the way the verse really goes, but it’s funny and rhymes. And, as it turns out, it’s not dumb, and that extra day we have every four years helped add structure and order to the calendar (and the world). ...read more
Inspiration | Mast Family Favorites
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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Food for Kids is a long-running partnership Mast General Store has had with Merrell. Now, in its 13th year, this may seem like a routine, annual campaign, but your help is anything but mundane. Your involvement truly makes a difference in reaching children who live in our communities.
This year, Food for Kids begins Monday, October 17, and runs through Sunday, October 30. For every pair of Merrells (not only boots, but shoes and sandals, too) purchased in-store and online, Mast Store is donating $15 to youth-focused programs at local food agencies.
One in four kids within the Mast Store’s four-state region doesn’t have access to adequate nutrition. In addition to making a purchase of Merrell Footwear, guests may also round up their purchases to make a difference. And, every penny makes an impact locally.
Here's a list of our local partners, the store(s) they’re partnering with, and some brief info about what they do in our community, especially in regard to their kids’ programs:
This year’s Food for Kids is a new chance for people to discover local groups that dedicate themselves to fulfilling a basic need in our community – part of the foundation of health, safety, and happiness at home – by making sure children have sufficient, nutritious food to eat while they’re not at school.
When children are fed well and receive proper nutrition, they learn more easily and pay closer attention in school, and they participate in healthier play and more active lifestyles.
Merrell, for more than a decade, has helped our partners fill backpacks, open kid cafes, stock pantries, and maintain other Food for Kids initiatives, and Mast Store appreciates their sustained support.