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Where do you go to visit the oldest structure that houses a Mast General Store location? You won’t find it in the mountains – Not even in Valle Crucis where the Original Mast Store has stood since 1883. ...read more
Local Flavor | Travel
Columbia
There are people and groups in every community that are movers and shakers. They see something that needs to be done, and they enlist others to contribute their time, talent, and capital to make it happen. The final product is an investment in the community itself that engenders pride, becomes a well-loved asset, contributes to quality of life, and even increases the economic viability of the region. ...read more
Inspiration | Local Flavor
All
Did you know that North Carolina annually ranks between seventh and ninth in apple production for the entire United States? The top apple-producing counties are Wilkes, Alexander, Lincoln, Cleveland, Haywood, and Henderson, with Henderson growing 70%-80% of the apples harvested in the state. We reckon that sounds like a good reason for North Carolina’s Apple Festival to be headquartered in Hendersonville! ...read more
Local Flavor | Travel
Hendersonville
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
All
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
All
The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
All
We’re giddy with excitement that the 2017 farmers’ market season is open! There’s no better place to meet the hardworking folks who grow and harvest our region’s delicious bounty. Enjoy tastings, live music, and connect with new and old friends along the way. This week's blog features a few of our favorite farmers’ markets across our Mast Store communities and a few tips for when you decide to visit. ...read more
Local Flavor
All
The rumor on the street is that nothing is made in the USA any longer. In actuality, there is still a lot of manufacturing happening within the states. It accounts for about 36% of the nation’s gross national product, according to an article in MarketWatch from 2016. Manufacturing in some quarters is on the upswing, particularly if the product is highly regulated or requires specialized training to produce. ...read more
Local Flavor | At Home | Mast Family Favorites
All
Capturing the oral history of our parents and grandparents can be an interesting adventure. Posing questions at the supper table during family holiday gatherings reveals life's highs and lows, which are often related with humor once the elation and the sting have had a chance to fade. It’s how we learn more about who we are and where we came from as people. But have you ever thought about interviewing a tree? ...read more
Inspiration | Local Flavor
Original - Valle Crucis|Annex - Valle Crucis
The Great Smoky Mountains National Park is the most visited unit in the National Park Service. On September 9, the Mast Store in Knoxville is hosting volunteers from the Friends of the Smokies (FOTS) and will donate 10% of the day’s sales to help this group’s continuing efforts to preserve and protect this important, beautiful, and biologically diverse park. ...read more
Inspiration | Local Flavor
Knoxville
The Reedy River flows through Downtown Greenville and is inextricably linked to the city’s success. On September 9, the Mast Store in Greenville is hosting volunteers from the Friends of the Reedy River and will donate 10% of the day’s sales to help this group’s continuing efforts to improve the river’s condition. ...read more
Adventure | Local Flavor | Inspiration | Mast Family Favorites
Greenville
The Palmetto Trail, a project of the Palmetto Conservation Foundation (PCF), begins in the foothills of the Blue Ridge Mountains at Wahalla and stretches across the state of South Carolina to the Low Country near Charleston. On September 9, the Mast Store in Columbia is hosting volunteers from the PCF and will donate 10% of the day’s sales to help this group’s continuing efforts to conserve South Carolina’s natural and cultural resources and to promote active outdoor recreation on the Palmetto Trail. ...read more
Inspiration | Local Flavor
Columbia