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Fall is here! The bridge between summer and fall is full of delicious possibilities: the last heirloom tomatoes and sweet corn linger, pears and sweet potatoes start to arrive, and more apples than you can name can all be found at your local farmers’ market. ...read more
Local Flavor | Gardening | At Home
Asheville | Annex - Valle Crucis | Boone | Columbia | Greenville | Hendersonville | Knoxville | Roanoke | Original - Valle Crucis | Waynesville | Winston-Salem
For many not so long ago, canning and freezing summer’s bounty was a lifeline. The beans, corn, squash, cucumbers, and whatever else was coming in from the garden weren’t meant just to be enjoyed as they are harvested but to put food on the table during the winter when “pickin’s were slim.” Now, canning or freezing is more of a tradition than a necessity, but there is still a certain sense of pride and accomplishment that goes along with it. ...read more
At Home | Gardening | Recipes
All
Where do you go to visit the oldest structure that houses a Mast General Store location? You won’t find it in the mountains – Not even in Valle Crucis where the Original Mast Store has stood since 1883. ...read more
Local Flavor | Travel
Columbia
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
All
The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
All
We’ve all said the phrase, “If these walls could talk, what stories they would tell.” That could be said about many places and perhaps the walls themselves – think about Russia’s famous Amber Room if it’s ever found. Much closer to home, we started wondering about the iconic centerpiece of the Front Room at the Original Mast General Store. Just what is the story of the pot-bellied stove? ...read more
Local Flavor
Original - Valle Crucis
Mast General Store owners, John and Faye Cooper, have been committed to selecting older, often historical buildings, for our store locations from the very beginning. The Original Store in Valle Crucis first opened its doors for business in 1883. The store served as the hub of commerce in the heart of the Valle for decades, but was temporarily closed for several years in the late 1970s. Thankfully, the Cooper’s unique vision led them to reopen the store in 1980, nearly 100 years after Mast General Store was originally built. Since that time, our company’s leadership continues to select older buildings for new store locations. Just like the Original Store, each Mast Store building has its own incredible history. Today, we uncover a Mast Store mystery that’s eluded us for 25 years… the exciting history of the Mast Store in Waynesville, North Carolina. ...read more
Behind the Scenes | Local Flavor
Waynesville
Waynesville, North Carolina is a beautiful town nestled at the foot of the Smoky Mountains along the Blue Ridge Parkway about 40 minutes south of Asheville. From the vibrant downtown area to the lush surrounding mountains, it's easy to understand why Waynesville has been a tourist destination for centuries. Just as we did with Greenville, South Carolina in January, we're offering a small selection of our favorite spots to visit within walking distance of Mast Store at 63 North Main Street. Please come along. ...read more
Local Flavor | Adventure | Mast Family Favorites
Waynesville
We at Mast General Store feel so lucky that many of our stores are located right in the middle of vibrant urban settings. There’s so much to do and see outside the doors of our stores. We’re excited to share a small selection of our favorites with you! This year, we’re offering a series that features a day’s worth of places to enjoy within walking distance of each of our urban Mast Store locations. First up is Greenville, South Carolina. Won’t you join us? ...read more
Mast Family Favorites | Local Flavor
Greenville
We at Mast General Store feel so lucky that many of our stores are located right in the middle of vibrant urban settings. There’s so much to do and see right outside our doors. We’re excited to share a selection of our favorites with you! ...read more
Local Flavor
Asheville
We at Mast General Store feel so lucky that many of our stores are located right in the middle of vibrant urban settings. There’s so much to do and see right outside our doors. We’re excited to share a selection of our favorites with you! We’re continuing our “24 Hours In…” series in 2017. ...read more
Mast Family Favorites | Local Flavor | Adventure
Knoxville