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sun11AM - 6PM
mon10AM - 6PM
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wed10AM - 6PM
thu10AM - 6PM
fri10AM - 8PM
sat10AM - 8PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 7PM
sat10AM - 7PM
sun11AM - 6PM
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What a difference a few decades make! The images of New York City were taken in 1970 (Bernard Gotfryd, Library of Congress) and in 2018 by Afif Ramdhasuma (from pexels.com). Earth Day has been celebrated on April 22 since it was established through grassroots efforts in 1970. It was a response to increasing concerns caused by smog (intense air pollution caused mainly by exhaust fumes), Great Lakes at risk of dying from pesticide runoff and waste dumping, and rivers that caught on fire (the Cuyahoga River in Ohio famously caught fire in June of 1969). It was also the year when monumental legislation was enacted to address all kinds of environmental concerns. ...read more
At Home | Inspiration
All
If it’s true, as they say, that seeing is believing, then we at Mast Store would like to propose another entry to your quip collection: Doing is moving. “Doing” not only requires movement - “doing” moves you both physically and emotionally. ...read more
Local Flavor | Mast Family Favorites | Travel
All
What is a library? It’s a big building with lots of books in it. But wait, it’s so much more. The library is a gateway to your wildest dreams, a place to learn, a place to imagine, a place to make friends. Today’s libraries are repositories of books, but they also are places to get help to learn to read or improve your reading, to improve your math skills, to listen to a performance by a string quartet, to watch a movie, to refine your crafting skills, and to gather with fellow writers. Yes, libraries are SO much more. ...read more
Adventure | Inspiration | Mast Family Favorites
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
All
The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
All
When someone says the word “picnic,” you may think of a quiet little spot, maybe near a river or pond, a blanket spread on the grass, and a wicker basket filled with dainty sandwiches. When someone says the word “tailgate,” meaning the meal before the big game, your mental picture changes in big ways, with the first one being it is NOT a quiet little spot. It’s a meal enjoyed with hundreds, perhaps thousands, of like-minded folks dressed in school colors with maybe a few dribbles of barbecue sauce at the corners of their mouths (and nobody cares). ...read more
Adventure | Inspiration | Recipes
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It is truly hard to believe that we are about to discuss heading back to school. Just yesterday, shouts of joy and screams of elation filled the air as the last bell tolled for the 2022-23 school year. But, alas, it’s true. We’re staring back-to-school time square in the face. Looking back on my time in school, from kindergarten through college graduation, this time of year was met with anticipation, excitement, and perhaps a little worry. ...read more
At Home | Behind the Scenes | Inspiration
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Nature has the power to heal, challenge, and connect. It can transport us to a place that is far away from our stress-filled world. It can help us see our world from a different perspective, and it embraces us in a manner that technology cannot. It connects us in ways both physical and mental to the earth and to each other. Where is the prescription for this magical elixir? It’s as close as your favorite local trail. ...read more
Adventure | Inspiration | Local Flavor
Greenville | Knoxville | Roanoke|Columbia
In 2021, House Bill 554 was introduced and easily passed in the North Carolina House of Representatives. It designates 2023 as North Carolina’s Year of the Trail with the aim of encouraging North Carolinians (and visitors) to use and enjoy the trail networks that are available locally and regionally and to celebrate the groups who create and maintain the trail systems. Of course, we wouldn’t want you to be in violation of the law, so we’ve put together a listing of some of our favorite trails in North Carolina for your reference. ...read more
Adventure | Inspiration | Local Flavor
Annex - Valle Crucis | Boone | Hendersonville | Original - Valle Crucis | Waynesville | Winston-Salem|Asheville
It’s summertime – a time when cookouts and gatherings bring families, neighbors, and friends together for fun and to celebrate Independence Day. Alongside the hamburgers and hotdogs, chips, watermelon, and apple pie, you may want to serve up a refreshing drink or two. We visited with a Mast Store employee who’s also tended bar for more than 15 years for a few tips and tricks. ...read more
At Home | Inspiration | Recipes
All
What an honor! A gathering of friends and family to witness the commitment of two people to each other is an important event to celebrate. In addition to finding the right attire, the next thing to check off is a thoughtful gift for the happy couple. ...read more
At Home | Inspiration
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