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Twenty years have flown by since the Mast Store in Greenville first opened its doors in the old Meyers-Arnold building, but Sunday, March 12, 2023, marks that day exactly. To celebrate, Mast Store is giving everyone who visits that day a free bag of its world-famous, freshly-popped popcorn. ...read more
Local Flavor | Mast in the News
Greenville
Few performers achieve a status where their music is synonymous with the place they call home. Dolly Parton would be such an icon of Tennessee, for instance. Likewise, no one evokes the image of “moonlight through the pines” in Georgia more than Ray Charles or the ancient tones of Kentucky’s bluegrass hills like Bill Monroe. Arguably no one person is as associated with the sound of the North Carolina mountains, perhaps even the entire state of North Carolina, as Doc Watson. As we celebrate what would have been Watson’s 100th birthday on March 3, we’ll look at the lasting legacy of Doc and cover how generations of musicians and music lovers influenced and inspired by his sound are honoring the man as eternal as the Carolina mountains with a host of events and an outpouring of memories. ...read more
Local Flavor
All
Valentine’s Day presents couples with many difficult choices. Should you dine out or stay in? What rom-com do you watch together? What gifts – if any – do you give? And just how big, expensive, and meaningful are those gifts supposed to be? ...read more
Inspiration | Mast Family Favorites
All
We’ve all said the phrase, “If these walls could talk, what stories they would tell.” That could be said about many places and perhaps the walls themselves – think about Russia’s famous Amber Room if it’s ever found. Much closer to home, we started wondering about the iconic centerpiece of the Front Room at the Original Mast General Store. Just what is the story of the pot-bellied stove? ...read more
Local Flavor
Original - Valle Crucis
"It's better than Halloween!"
Disney Magazine said of the Mast Store Candy Barrel.
...read more
Local Flavor
Annex - Valle Crucis
Back 40 years ago, you couldn't grab a bite to eat in the Valle. It meant a drive to Boone or to Banner Elk or to Mountain City over in Tennessee. That is until John and Faye Cooper decided to open the Mast Store Deli. Sandwiches and soups were served in the back of the store. Here's a little of that story, including a bit of it in Faye's own words. ...read more
Mast Family Favorites | Local Flavor | Behind the Scenes
Original - Valle Crucis
Cold winter days don't mean you have to stay inside. There’s a whole new world dressed in glistening white to discover. There are winter activities for you to enjoy no matter your activity level or expertise. If you can walk, there’s something for you. So, head over to your closet and pull out those layers; we’re going to make a plan to make snow days the best days! But, you better hurry, there’s only about four or five more weeks to enjoy a good “snow day.” Read on for ways to enjoy a winter wonderland. ...read more
Travel | Inspiration | Adventure
All
You should always take time out for a little fun, no matter what your age. As a result of a conversation just recently, it occurred to us that the definition of fun can change over time. What’s fun for a 10-year-old today might be considered some sort of punishment for a 10-year-old a generation or two back. This blog grew out of that conversation and a question that was asked on your blog writer’s Facebook page. We’re turning back the clock to see what was fun 30, 40, 50, and more years ago. It’s the memories of summer and those days when time moved so slowly we wished some of it away. ...read more
Mast Family Favorites | Inspiration | Adventure
All
Poet Alice Oswald said about the season: "Spring, when the earth tilts closer to the sun, runs a strict timetable of flowers." As the earth is renewing itself, many of us are finding more time to spend outside. One of those is Heather, the Mast Store photographer. When she ventures out on hikes, she loves to capture wildflower beauty she encounters along the way. This week's blog features some of her tips to help improve your photography. ...read more
Inspiration | Adventure
All
Perhaps a better directive would be “please begin planning your itineraries and booking your reservations; the show is about to begin.” As the calendar continues its march to the fall equinox, the anticipation of the changing of the leaves builds. Will this be a good fall color season? How will the recent hurricane affect the leaves? Just what happens to make the leaves change anyway? The answers to these questions will vary depending upon who you ask, where you live, and the types of trees in the general area. To get a better handle on an answer that is applicable for the Blue Ridge and Smoky Mountains, we contacted Dr. Howard Neufeld at Appalachian State University. ...read more
Mast Family Favorites | Inspiration | Adventure
All
Mid to late June ushers in one of the most celebrated months in the Blue Ridge Mountains: the Catawba Rhododendron blooming season. The bees buzz with delight, drinking in the flower’s nutritious nectar. The famed rhododendron’s splashes of hot pink create a stunning landscape against a backdrop of mountainsides draped in early summer green. ...read more
Inspiration | Adventure
All
Throughout the month of May, the traditional beginning of travel season, we're sharing travel stories from our employees along with travel tips and tricks learned along the way. This week, we’re exploring the Great American Desert with Fox. ...read more
Travel | Inspiration | Adventure
All