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Twenty years have flown by since the Mast Store in Greenville first opened its doors in the old Meyers-Arnold building, but Sunday, March 12, 2023, marks that day exactly. To celebrate, Mast Store is giving everyone who visits that day a free bag of its world-famous, freshly-popped popcorn. ...read more
Local Flavor | Mast in the News
Greenville
Few performers achieve a status where their music is synonymous with the place they call home. Dolly Parton would be such an icon of Tennessee, for instance. Likewise, no one evokes the image of “moonlight through the pines” in Georgia more than Ray Charles or the ancient tones of Kentucky’s bluegrass hills like Bill Monroe. Arguably no one person is as associated with the sound of the North Carolina mountains, perhaps even the entire state of North Carolina, as Doc Watson. As we celebrate what would have been Watson’s 100th birthday on March 3, we’ll look at the lasting legacy of Doc and cover how generations of musicians and music lovers influenced and inspired by his sound are honoring the man as eternal as the Carolina mountains with a host of events and an outpouring of memories. ...read more
Local Flavor
All
Valentine’s Day presents couples with many difficult choices. Should you dine out or stay in? What rom-com do you watch together? What gifts – if any – do you give? And just how big, expensive, and meaningful are those gifts supposed to be? ...read more
Inspiration | Mast Family Favorites
All
We’ve all said the phrase, “If these walls could talk, what stories they would tell.” That could be said about many places and perhaps the walls themselves – think about Russia’s famous Amber Room if it’s ever found. Much closer to home, we started wondering about the iconic centerpiece of the Front Room at the Original Mast General Store. Just what is the story of the pot-bellied stove? ...read more
Local Flavor
Original - Valle Crucis
"It's better than Halloween!"
Disney Magazine said of the Mast Store Candy Barrel.
...read more
Local Flavor
Annex - Valle Crucis
Back 40 years ago, you couldn't grab a bite to eat in the Valle. It meant a drive to Boone or to Banner Elk or to Mountain City over in Tennessee. That is until John and Faye Cooper decided to open the Mast Store Deli. Sandwiches and soups were served in the back of the store. Here's a little of that story, including a bit of it in Faye's own words. ...read more
Mast Family Favorites | Local Flavor | Behind the Scenes
Original - Valle Crucis
“Sweetheart” is one of the oldest terms of endearment in the English language. For most of the time the phrase has existed, there’s no surprise that its literal meaning has been associated with foods that conjure the pleasingly “sweet” sensation of love itself. ...read more
Inspiration | Local Flavor
All
Friends Day recognizes organizations that work in each of our hometowns to activate volunteers around beautiful community assets, which contribute to residents’ quality of life and the economic viability of the region. On September 10, each Mast Store location will donate 10% of the day’s sales to benefit the efforts of its local partner. Guests may also round up their purchases to provide additional support September 9-11. ...read more
Inspiration | Local Flavor | Mast Family Favorites
All
If you’re a child of the ‘80s, you might remember “Workin’ for a Livin’,” a song by Huey Lewis and the News that paid tribute to the work-a-day folks that keep our lives moving forward. The same sentiment can be applied to the work of land trusts – they are workin’ for OUR livin’. ...read more
Inspiration | Local Flavor
All
We know you have questions about land trusts: What are they? How do they work? Where are they located? Who can help with their work? What’s in it for me? All good questions, especially that last one because there’s something in their work for all of us! ...read more
Inspiration | Local Flavor | Mast Family Favorites
All
The winter months are not just for curling up with a good book in front a crackling fire. They are great for hitting the trails. Your favorite trails will show you new views. It’s a great time to discover new trails, too, when there aren’t as many hikers out and about. Here are a few of our favorite winter hiking spots that make us say, “Don’t hibernate, getting outside in the winter is great!” ...read more
Adventure | Inspiration | Local Flavor
Annex - Valle Crucis | Boone | Hendersonville | Original - Valle Crucis | Waynesville | Winston-Salem|Asheville
Which came first – Valentine's Day or chocolate? And why is chocolate such a popular gift on Valentine's Day? Candy, and chocolate, in particular, is so popular that purchases of chocolate total over 58 million pounds during Valentine's week alone. Now that's A LOT of chocolate! ...read more
Behind the Scenes | Inspiration | Local Flavor | Mast Family Favorites
All