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Twenty years have flown by since the Mast Store in Greenville first opened its doors in the old Meyers-Arnold building, but Sunday, March 12, 2023, marks that day exactly. To celebrate, Mast Store is giving everyone who visits that day a free bag of its world-famous, freshly-popped popcorn. ...read more
Local Flavor | Mast in the News
Greenville
Few performers achieve a status where their music is synonymous with the place they call home. Dolly Parton would be such an icon of Tennessee, for instance. Likewise, no one evokes the image of “moonlight through the pines” in Georgia more than Ray Charles or the ancient tones of Kentucky’s bluegrass hills like Bill Monroe. Arguably no one person is as associated with the sound of the North Carolina mountains, perhaps even the entire state of North Carolina, as Doc Watson. As we celebrate what would have been Watson’s 100th birthday on March 3, we’ll look at the lasting legacy of Doc and cover how generations of musicians and music lovers influenced and inspired by his sound are honoring the man as eternal as the Carolina mountains with a host of events and an outpouring of memories. ...read more
Local Flavor
All
Valentine’s Day presents couples with many difficult choices. Should you dine out or stay in? What rom-com do you watch together? What gifts – if any – do you give? And just how big, expensive, and meaningful are those gifts supposed to be? ...read more
Inspiration | Mast Family Favorites
All
We’ve all said the phrase, “If these walls could talk, what stories they would tell.” That could be said about many places and perhaps the walls themselves – think about Russia’s famous Amber Room if it’s ever found. Much closer to home, we started wondering about the iconic centerpiece of the Front Room at the Original Mast General Store. Just what is the story of the pot-bellied stove? ...read more
Local Flavor
Original - Valle Crucis
"It's better than Halloween!"
Disney Magazine said of the Mast Store Candy Barrel.
...read more
Local Flavor
Annex - Valle Crucis
Back 40 years ago, you couldn't grab a bite to eat in the Valle. It meant a drive to Boone or to Banner Elk or to Mountain City over in Tennessee. That is until John and Faye Cooper decided to open the Mast Store Deli. Sandwiches and soups were served in the back of the store. Here's a little of that story, including a bit of it in Faye's own words. ...read more
Mast Family Favorites | Local Flavor | Behind the Scenes
Original - Valle Crucis
Valentine’s Day presents couples with many difficult choices. Should you dine out or stay in? What rom-com do you watch together? What gifts – if any – do you give? And just how big, expensive, and meaningful are those gifts supposed to be? ...read more
Inspiration | Mast Family Favorites
All
Mast General Store has long served as both a hub and a haven for neighbors in its community. From the late 19th century through the present, the store has provided for the needs of those it serves, not only as a merchant but also as a philanthropist. ...read more
Behind the Scenes | Inspiration
All
“Sweetheart” is one of the oldest terms of endearment in the English language. For most of the time the phrase has existed, there’s no surprise that its literal meaning has been associated with foods that conjure the pleasingly “sweet” sensation of love itself. ...read more
Inspiration | Local Flavor
All
How would you like for your life to look one year from today? Would it look different than it does now? Most folks enjoy positive change and a fresh start, but it can be difficult to implement those things without a plan. The New Year provides the perfect opportunity to resolve to start anew, and it doesn’t have to be joyless or a drudgery. We offer a few “do-able” ideas from a personal perspective to help you approach your 2016 resolutions. ...read more
Inspiration
All
Drum roll, please. The Pantone Color Institute has rolled out the Fall/Winter color palette or 2022-2023, and it is filled with colorful contradictions. Typically, colors in the fall and winter tend to be a little muted and more rooted in the happenings of nature’s calendar. Think browns, greens, and muted tones of red and orange. This year, you’ll see those colors mixed in with bright Rose Violet and the pastel tints of Nosegay and Waterspout. ...read more
Behind the Scenes | Inspiration
All
Friends Day recognizes organizations that work in each of our hometowns to activate volunteers around beautiful community assets, which contribute to residents’ quality of life and the economic viability of the region. On September 10, each Mast Store location will donate 10% of the day’s sales to benefit the efforts of its local partner. Guests may also round up their purchases to provide additional support September 9-11. ...read more
Inspiration | Local Flavor | Mast Family Favorites
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