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There’s an old adage about real estate investment that goes, “Buy land. They’re not making it anymore.” The line packs so much wit and wisdom that it has variations attributed to – not one but – two of America’s most notable quip-masters, Mark Twain and Will Rogers. Its truth is also precisely why we need land trusts. ...read more
Local Flavor | Mast Family Favorites
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A mysterious creature roams the hills of Appalachia. It carries its bulky, slouching figure upright yet travels with catlike agility under the cover of night so that it goes undetected and unseen – by most people, at least. Though it’s said to stand much taller than an adult human with hair or fur covering its body from head to toe, the creature is best known for one distinctive feature evidenced only by the tracks it leaves on the ground… An oversized foot. ...read more
Local Flavor | Mast Family Favorites
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It’s hard to believe that a quarter century has passed since the Mast General Store opened its fifth location on historic Biltmore Avenue in a resurging Downtown Asheville. Sunday, May 12, 2024, marks the date when the doors first officially opened to welcome locals and visitors alike. To celebrate, Mast Store is giving everyone who visits that day a free bag of its world-famous, freshly popped popcorn. ...read more
Local Flavor | Mast in the News
Asheville
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
All
The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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Alex Tilley, the founder of Tilley Hats, became frustrated when he couldn’t find a good sailing hat. He decided to oversee the making of some proper hats for himself and other Toronto sailors. He wanted the hat to float, stay on, not to shrink, last indefinitely, and look good. He didn’t realize that such a thing was considered impossible. ...read more
Mast Family Favorites | Adventure
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As the birthplace of our first Mast General Store outside of Valle Crucis, we've had a love affair with Boone, North Carolina for centuries. As the home of Appalachian State University (ASU), folks are drawn to this busy college town for more reasons than an exceptional education and exciting athletic events. The surrounding area is one of the country's best destinations for outdoor adventures. Walk across the Mile High Swinging Bridge or scale Linville Peak, the highest peak in the Blue Ridge at Grandfather Mountain. Grab your bike and head to Pisgah National Forest, featuring over 200 miles of exciting trails. ...read more
Adventure | Local Flavor | Mast in the News
Boone
When you think of Norway, blue fjords snaking among tall mountains, small fishing villages, and making first tracks in new fallen snow all come to mind. Out of this beauty, and the need to feed the family and make a living, came the tradition of Helle Knives. ...read more
Adventure | Mast Family Favorites
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Childhood summers are marked by memories of biking around town with a pack of friends, listening for the bell of the ice cream truck, staying outside well after the sun sinks in the sky, and catching fireflies in a Mason jar. With the dawn of the Information Age, many children are missing out on traditional summer fun and are glued to their electronic devices instead. It’s time to boot our children outdoors, so they can benefit from fresh air, green grass, and the carefree joys of a summer spent in nature. ...read more
Adventure
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The year was 1971. Seattle aerospace giant, Boeing, announced its largest layoff in company history, resulting in 50,000 people losing their jobs. So devastating was the impact on the local population, that a now infamous billboard near the SeaTac airport read, “Will the last person leaving Seattle, please turn out the lights?” ...read more
Adventure | Mast Family Favorites
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The beauty of spring is cascading from South Carolina’s midlands to the mountains of Western North Carolina and Eastern Tennessee. We’re excited to go outside, soak in the sunshine, and enjoy the glorious new blooms! Below you'll find a few of our favorite ways to enjoy the upcoming Easter weekend: ...read more
Mast Family Favorites | Local Flavor | Adventure
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