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What is it about Christmas that stirs our memories? Certainly, memories overflow when we gather with those we love, especially as we remember those who are no longer with us. Perhaps the annual rituals of the season, like venturing to the mountains to choose a live Christmas tree or searching through a shoebox filled with heirloom ornaments that have adorned your family’s trees for generations, conjure tales from long ago. It’s likely, too, that our holiday memories include exceptional moments, like taking your child to visit Santa for the first time or watching snowflakes paint a picturesque scene on a rare, white Christmas. ...read more
At Home | Customer Stories | Mast Family Favorites
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In these modern times, there aren’t as many reasons to hang our stockings “by the chimney with care.” That is until Christmastime arrives, and then we all want the biggest, grandest stocking we can find to be filled by Santa on Christmas Eve. How did that even become a thing? And what are some ideas for stocking stuffers? We’re glad you asked. ...read more
Inspiration | Mast Family Favorites
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Jack Tales are one of Appalachia’s most beloved storytelling traditions. The oral folklore series recounts the antics of Jack, a clever young boy, who finds himself in countless predicaments.
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Adventure | Inspiration | Local Flavor
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In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
Inspiration | Local Flavor | Travel
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
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Childhood summers are marked by memories of biking around town with a pack of friends, listening for the bell of the ice cream truck, staying outside well after the sun sinks in the sky, and catching fireflies in a Mason jar. With the dawn of the Information Age, many children are missing out on traditional summer fun and are glued to their electronic devices instead. It’s time to boot our children outdoors, so they can benefit from fresh air, green grass, and the carefree joys of a summer spent in nature.
A wonderful way to turn your child’s screen time into green time is by having your family participate in the Annual Great American Campout (GAC) on Saturday, June 27th. The National Wildlife Federation, along with national studies, finds that outdoor time helps children grow lean and strong, enhances creativity and attention spans, decreases aggression, and boosts classroom performance. The bottom line is outdoor time makes for healthier and happier kids.
The main premise of the GAC is you don’t have to have a lot of equipment to spend a night under the stars. Kids can explore a whole other world in their own backyard, with friends at a local campground, together with neighbors, or at a large community camping event. Escaping from technology for just one evening can help kids understand why it’s called the great outdoors.
Before June 27th, drop by your local Mast General Store to pick up a few items for your family’s overnight outdoor adventure. The North Face Sprout Daypack is a perfect size for a smaller child and will teach them to share in the camping preparation process.
Every happy camper should prepare themselves for a stray summer shower. The Girls' Switchback Rain Jacket and the Boys' Glennaker Rain Jacket, both from Columbia, are lightweight, waterproof, and breathable. Mast Store’s Outdoor Department can help you with planning your backyard campout or your next thru hike.
Checkout backyardca
mpout.org and register your campsite on National Wildlife Federation’s website. You’ll find great information to make your family camping experience a memorable and safe one. The site offers nocturnal wildlife guides, campfire recipes, nature activities, as well as campfire songs and games. Move your son and daughter’s childhood from the indoors to the outdoors this summer. It could be the start of a great diversion for your whole family – and just think of the memories you’ll make.
Here’s a wonderful resource for 21 easy camping recipes that we look forward to trying this summer: Add A Pinch
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