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In these modern times, there aren’t as many reasons to hang our stockings “by the chimney with care.” That is until Christmastime arrives, and then we all want the biggest, grandest stocking we can find to be filled by Santa on Christmas Eve. How did that even become a thing? And what are some ideas for stocking stuffers? We’re glad you asked. ...read more
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Jack Tales are one of Appalachia’s most beloved storytelling traditions. The oral folklore series recounts the antics of Jack, a clever young boy, who finds himself in countless predicaments.
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The cities of Winston and Salem, North Carolina, merged in 1913. Winston, a growing tobacco and textile town, also served as Forsyth County’s seat of government. Salem had been the center of culture and commerce for the area’s large Moravian population since the 18th century. Festival of Lights in Tanglewood Park - photo above courtesy of Visit Winston-Salem and Forsyth County Parks & Recreation ...read more
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Winston-Salem
In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
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It’s beginning to feel and look a lot like fall – cooler temperatures, clearer skies, and pumpkins, lots of pumpkins. While it’s sad to see summer drawing to a close, it’s always exciting to see what fall has to offer. Here are a few ideas to help you Fall for Knoxville over the next several weeks. (Originally published in 2021, dates updated for 2022.) ...read more
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Knoxville
Mast Store’s Friends Day returns on September 11 with new partners and old friends alike. This day of giving recognizes organizations that work in each of our hometowns to activate volunteers around beautiful community assets which contribute to residents’ quality of life and the economic viability of the region. Mast will donate 10% of the day's sales to our partners. ...read more
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Turn back the clock 15 years. Downtown Knoxville was a completely different place – devoid of people strolling the sidewalks with coffee cups in hand, cars waiting for other cars to pull out of parking spaces, or restaurants open on the 4th of July. So much has changed since August 17, 2006. ...read more
Local Flavor | Mast in the News
Knoxville
It’s difficult to believe, but it’s back-to-school time already. We know back-to-school shopping is going to be particularly difficult this year because of shortages, but this is a time to think creatively to find substitutes and perhaps items that students didn’t know they needed for school. ...read more
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The Fourth of July is the perfect time not only to celebrate but also to reflect on what makes us American. We’re a unique people – to say the least – and among the best of our traits is that we’re a diverse people represented by the familiar but too often forgotten motto, “E pluribus unum.” Out of many, one. ...read more
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Guess what. We opened our newest “old” location during the height of the pandemic. We were asking ourselves, “Have we gone mad?” There were so many hurdles to jump and challenges to overcome, but we had a great staff and everything was in place and ready. And it’s been open for a year now. ...read more
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Roanoke
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