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Twenty years have flown by since the Mast Store in Greenville first opened its doors in the old Meyers-Arnold building, but Sunday, March 12, 2023, marks that day exactly. To celebrate, Mast Store is giving everyone who visits that day a free bag of its world-famous, freshly-popped popcorn. ...read more
Local Flavor | Mast in the News
Greenville
Few performers achieve a status where their music is synonymous with the place they call home. Dolly Parton would be such an icon of Tennessee, for instance. Likewise, no one evokes the image of “moonlight through the pines” in Georgia more than Ray Charles or the ancient tones of Kentucky’s bluegrass hills like Bill Monroe. Arguably no one person is as associated with the sound of the North Carolina mountains, perhaps even the entire state of North Carolina, as Doc Watson. As we celebrate what would have been Watson’s 100th birthday on March 3, we’ll look at the lasting legacy of Doc and cover how generations of musicians and music lovers influenced and inspired by his sound are honoring the man as eternal as the Carolina mountains with a host of events and an outpouring of memories. ...read more
Local Flavor
All
Valentine’s Day presents couples with many difficult choices. Should you dine out or stay in? What rom-com do you watch together? What gifts – if any – do you give? And just how big, expensive, and meaningful are those gifts supposed to be? ...read more
Inspiration | Mast Family Favorites
All
We’ve all said the phrase, “If these walls could talk, what stories they would tell.” That could be said about many places and perhaps the walls themselves – think about Russia’s famous Amber Room if it’s ever found. Much closer to home, we started wondering about the iconic centerpiece of the Front Room at the Original Mast General Store. Just what is the story of the pot-bellied stove? ...read more
Local Flavor
Original - Valle Crucis
"It's better than Halloween!"
Disney Magazine said of the Mast Store Candy Barrel.
...read more
Local Flavor
Annex - Valle Crucis
Back 40 years ago, you couldn't grab a bite to eat in the Valle. It meant a drive to Boone or to Banner Elk or to Mountain City over in Tennessee. That is until John and Faye Cooper decided to open the Mast Store Deli. Sandwiches and soups were served in the back of the store. Here's a little of that story, including a bit of it in Faye's own words. ...read more
Mast Family Favorites | Local Flavor | Behind the Scenes
Original - Valle Crucis
It’s beginning to feel and look a lot like fall – cooler temperatures, clearer skies, and pumpkins, lots of pumpkins. While it’s sad to see summer drawing to a close, it’s always exciting to see what fall has to offer. Here are a few ideas to help you Fall for Knoxville over the next several weeks. (Originally published in 2021, dates updated for 2022.)
One of the most beloved colors of fall is orange. Fortunately, we don’t have to wait for the leaves to change to see an abundance of it. With students back on campus and Neyland Stadium filling with fans, Big Orange is everywhere! And that brings us to one of the top experiences to enjoy in Knoxville – a University of Tennessee football game. Join 100,000 of your friends in a rousing chorus of Rocky Top. The Vols are home against the Florida Gators this weekend (Sept. 24), with remaining home games on Oct. 15 (Alabama), Oct. 22 (Tennessee Martin), Oct. 29 (Kentucky), and Nov. 12 (Missouri). Photo: Aerial photograph of Neyland Stadium at the University of Tennessee and the Tennessee River. The fans in different sections are wearing orange and white-colored shirts to emulate the endzone checkerboard pattern in the stands. Photo by Neomrbungle from Wikimedia Commons
No matter what your adventure, we recommend that you start off with a full stomach. For breakfast, dig into biscuits and gravy, eggs any way you like ‘em, country ham, pancakes, grits, hash browns, and did we say gravy (it’s or fav, so we had to mention it again). Pete’s Coffee Shop is a great little diner located just off Market Square and is a favorite of students, construction workers, and office nine-to-fivers. It’s only open for breakfast and lunch.
Looking for something that’s a little out of the ordinary? Try The Tomato Head on Market Square for a fresh take on fresh food. Open for lunch and supper, their offerings feature sandwiches, pizzas, soups, and tasty sweets. Their food is good and their hearts are in the community – they partner with local farms, breweries, bakeries for ingredients and give back in support of numerous non-profits each year.
It’s time to get away from all the hubbub and enjoy a little time with nature. Well, you don’t need to go far. Knoxville’s Urban Wilderness is practically next door no matter where you are in the city. Hiking, biking, ziplining, paddling, and swimming are just minutes away. Over 50 miles of trails and greenways connect these adventure jewels. Your adventure is up to you – most trails are easy to moderate, but you will find some that are challenging (but worth the effort). Start planning your hike/bike/paddle here. Oh, and bring your camera! Photo from PxFuel.
Take in a show! The Bijou Theatre, which is located on Gay Street just a short walk from the Mast Store, is working on a full schedule of shows featuring nationally-known acts like the Gin Blossoms and Sam Bush Band, regional performers including the Earls of Leicester featuring Jerry Douglas, and local groups like the Knoxville Symphony Orchestra. What a history the Bijou has – it could possibly be the oldest operating business in Tennessee! Check out the schedule and get tickets here.
We can’t possibly share everything there is to do in Knoxville and the surrounding area here, but our friends at Visit Knoxville have a pretty good handle on it. You can flesh out your itinerary here. We hope you enjoy your fall adventure.