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In these modern times, there aren’t as many reasons to hang our stockings “by the chimney with care.” That is until Christmastime arrives, and then we all want the biggest, grandest stocking we can find to be filled by Santa on Christmas Eve. How did that even become a thing? And what are some ideas for stocking stuffers? We’re glad you asked. ...read more
Inspiration | Mast Family Favorites
All
Jack Tales are one of Appalachia’s most beloved storytelling traditions. The oral folklore series recounts the antics of Jack, a clever young boy, who finds himself in countless predicaments.
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Adventure | Inspiration | Local Flavor
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The cities of Winston and Salem, North Carolina, merged in 1913. Winston, a growing tobacco and textile town, also served as Forsyth County’s seat of government. Salem had been the center of culture and commerce for the area’s large Moravian population since the 18th century. Festival of Lights in Tanglewood Park - photo above courtesy of Visit Winston-Salem and Forsyth County Parks & Recreation ...read more
At Home | Local Flavor | Travel
Winston-Salem
In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
Inspiration | Local Flavor | Travel
All
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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location
F2R6+7R Waynesville, North Carolina
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Founded in 1810 by Colonel Robert Love, a Revolutionary War soldier, Waynesville is named for General "Mad" Anthony Wayne, who was Love’s commander. He must have made quite an impression on Col. Love with his daring military exploits and fiery demeanor. The town of Waynesville is just the opposite. Quiet and unassuming, it is home to many artists, who draw inspiration from the high peaks of the mountains that ripple off in the distance.
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Since the middle 1880s, travelers have made their way to this broad valley surrounded on all sides by mountains approaching 6,000 feet. You might recognize one of those – Cold Mountain – made famous by the Civil War-era novel by Charles Frazier. Ironically enough, the last shots of the Civil War east of the Mississippi were fired right here.
As the Great Smoky Mountains National Park was dedicated in 1940, Waynesville touted itself as the Gateway to the Smokies. By then, the building that is now the Mast Store, then known as The Toggery, was serving residents and visitors to town with quality clothing at reasonable prices. We hope you’ll find the same service and an even wider selection of goods today.
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This building, located on Main Street in Downtown Waynesville, was built in the 1930s and was called the Toggery. This fine clothier was similar to a Belk's or an Efird's. The floor layout was similar to what you find now at the Mast Store. As you walk in the front door from Main Street, The Toggery had its men's and ladies' departments, along with the shoe department, on the main floor. Where the present day outdoor department is, on the mezzanine, was used as storage.
Read more ...This building, located on Main Street in Downtown Waynesville, was built in the 1930s and was called the Toggery. This fine clothier was similar to a Belk's or an Efird's. The floor layout was similar to what you find now at the Mast Store. As you walk in the front door from Main Street, The Toggery had its men's and ladies' departments, along with the shoe department, on the main floor. Where the present day outdoor department is, on the mezzanine, was used as storage.
The offices were located where the current offices are, in the front of the building. To easily exchange information from the office and the sales floor, a pulley system was used to request change, etc.
The Mast Store in Waynesville was the first location outside of the High Country. The building was in the process of being converted into a dance hall before it was purchased and opened in 1991 as a Mast Store.
*Photo courtesy of the Haywood County Public Library History Collection.
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To say that September 27, 2024, and the days that followed were life-changing is an understatement. Everyone living in Western North Carolina and parts of East Tennessee and Southwestern Virginia had their lives turned upside down in some way, shape, or form. It could be minor – like a tree or two down in your backyard – or it could be major – a loss of a house, your business, or even a loved one. Helene impacted all of us. ...read more
At Home | Local Flavor | Mast Family Favorites | Mast in the News | Travel
Asheville | Annex - Valle Crucis | Boone | Hendersonville | Original - Valle Crucis | Waynesville
The Town of Waynesville is named for notable Revolutionary War General Anthony Wayne, who earned the moniker “Mad Anthony,” but there’s no description further from reality for this pleasant mountain retreat. If the label given to its namesake – the same General Wayne of Fort Wayne, Indiana, and Wayne National Forest – applies at all, it’s how “madly” locals and visitors alike fall for Waynesville’s beauty. ...read more
Fall Foliage Primer | Local Flavor | Travel
Waynesville
It’s a magical thing what a pair of hands can do. ...read more
Inspiration | Local Flavor
Asheville | Annex - Valle Crucis | Boone | Hendersonville | Original - Valle Crucis | Waynesville
To say that September 27, 2024, and the days that followed were life-changing is an understatement. Everyone living in Western North Carolina and parts of East Tennessee and Southwestern Virginia had their lives turned upside down in some way, shape, or form. It could be minor – like a tree or two down in your backyard – or it could be major – a loss of a house, your business, or even a loved one. Helene impacted all of us. ...read more
At Home | Local Flavor | Mast Family Favorites | Mast in the News | Travel
Asheville | Annex - Valle Crucis | Boone | Hendersonville | Original - Valle Crucis | Waynesville
The Town of Waynesville is named for notable Revolutionary War General Anthony Wayne, who earned the moniker “Mad Anthony,” but there’s no description further from reality for this pleasant mountain retreat. If the label given to its namesake – the same General Wayne of Fort Wayne, Indiana, and Wayne National Forest – applies at all, it’s how “madly” locals and visitors alike fall for Waynesville’s beauty. ...read more
Fall Foliage Primer | Local Flavor | Travel
Waynesville
It’s a magical thing what a pair of hands can do. ...read more
Inspiration | Local Flavor
Asheville | Annex - Valle Crucis | Boone | Hendersonville | Original - Valle Crucis | Waynesville
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