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mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 10PM
sat10AM - 8PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 7PM
sat10AM - 9PM
sun11AM - 6PM
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The holiday season is filled with art projects - from laying the perfect table and making sure the ornaments on the tree are dispersed in a way that is balanced in an asymmetrical way to create conversation and interest to preparing cuisine art for family and guests and, of course, beautifully wrapping gifts. There is also an art to stuffing stockings, and we went straight to the source for a few tips. ...read more
Inspiration
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It’s a magical thing what a pair of hands can do. ...read more
Inspiration | Local Flavor
Asheville | Annex - Valle Crucis | Boone | Hendersonville | Original - Valle Crucis | Waynesville
According to the Small Business Administration, small businesses make up 99.9% of businesses in the United States. Small businesses are credited with creating just under two-thirds of the new jobs created from 1995 to 2021 according to the U.S. Chamber of Commerce. They account for 43.5% of the nation’s gross domestic product. ...read more
Local Flavor
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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It’s a magical thing what a pair of hands can do.
In a familiar holiday story many of us love, we watch the Grinch's heart grow three sizes when all the Whos in Whoville, despite finding no gifts under their trees on Christmas morning, join hands in the town square singing, "Christmas Day will always be, just so long as we have we."
The Whos keep their cherished traditions that express the importance of Christmas: Harmony, Hope, and Love. These ideals are symbolized through the connection of hands.
This year, in our own backyards, no use of our hands has been more meaningful than the hands family, friends, and neighbors lent each other during the rescue and recovery efforts following Hurricane Helene.
This once-in-a-century storm forever altered our landscapes, devastated numerous towns throughout our region, and displaced thousands of people, including many of our own Mast Store family members living in the Appalachian Mountains.
In the first days following Helene, we were left to reclaim personal belongings from the wreckage of our homes, clear roadways so emergency crews could provide desperately needed resources to isolated communities, and mourn the loss of loved ones and neighbors.
Despite the indescribable hardships, the best within us shined as we extended our hands – literally and figuratively – to anyone who needed help. The Mast Store itself was among the recipients of such selfless charity as our guests from near and far messaged with hopeful words, sent supplies directly to us and to our communities, and, in some instances, hiked miles across the mountains to help us clean the storm’s refuse from the Annex in Valle Crucis.
We could not be more grateful for this humbling display of generosity. In turn, the Mast Store wants to encourage everyone who loves our communities and our mountains, to continue keeping them in your hearts and on your minds, especially at Christmas. There is much work left to be done, and the rebuilding process will continue for years to come.
An important part of the rebuilding is re-establishing foot traffic in our downtowns. As the main anchor in most of our downtowns, if the Mast Store does well, our neighbors do well. Right now, we all need each other to have success to keep our towns going. So, please, shop at local businesses, stop in for a meal at a downtown restaurant, grab a cup of coffee. When you do visit, we urge you to be a thoughtful and compassionate visitor. All of us have gone through something, and many of us have gone through more than you can imagine.
Many of our community partners have been blessed by donations of all kinds, but there is still much work to be done to heal the mountains. These are a few of the groups that are currently working in Western North Carolina and East Tennessee:
Food Banks & Basic Needs
Volunteer (or Donate)
Help for Small Businesses
Restoring Parks & Natural Resources
This Christmas, as our mountain neighbors begin to rebuild and reopen their doors to welcome us back, let’s remember that the greatest magic in each pair of hands is how gifts multiply exponentially when we join them together.