My mom is the queen of the holiday spread. She will put before you a feast fit for a king-sized appetite-- and for allowing plenty of leftovers for everyone to take home. This year, I'm looking to impress her with the recipes Mast Store has shared with me and have her take home some of these fan favorites I know she'll love. These are for you, mom, and for everyone looking to whip up holiday entertaining without breaking the bank or a sweat! Bon apetit! 

Whether your family caps gift values, you're secret Santa-ing, or you're looking to get quality gifts without breaking the bank, Mast Store has a baker's dozen of our top sellers under $25 that will still have you holding steady in your spot as #1 gift-giver . . . and we tacked on our top 5 that are just a few dollars more in case you want to stretch that budge a bit. 

Struggling to come up with gifts for those certain individuals on your list? We’ve curated some gifts to suit many personalities in your gifting circle. Read the descriptions, then refer to your list. We bet you’ll see some of these personas that need a check mark by their names. Find them below with our recommendations!

Did you know that some of your favorite Mast Store brands are the products of small businesses? That’s right. Mast Store supports local small businesses and artists and prides itself on sharing great products and talent with our customers. For this year’s SBS, we’d like to highlight a few of those wonderful brands that bring us all such great quality products right in our own backyards!

It’s that time of year again when we bring you tidings of comfort and joy—and all the info on holiday events.  From local parades to meeting Santa himself to all the lights to see, our communities are just brimming with the spirit of the season and good cheer! So, come all ye faithful and find just the holiday events that make your season bright! 

Happy Thanksgiving, Merry Christmas, and Happy Holidays from the Mast family to yours!

It's the seventh installment of the 2018 Fall Foliage Primer and the final report for the season. Many locations are reaching their peak colors now - like Greenville, Asheville, and Hendersonville - and Knoxville is still reaching for its peak. You'll find many events to enjoy in all areas and who knows, you might even start thinking about another kind of tree that stays green all year. 

You don’t have to be a fan of Game of Thrones to know that winter is coming. It’s in the air, fogging up the window panes and biting at noses and hands. And that means coats and warm accessories are needed in the community. Mast Store is ready to Share the Warmth in all its communities by holding a coat collection now through November 30. 

It's Halloween, and we bet you'll see some colorful characters throughout the day. It's also Week 6 of the Fall Foliage Primer. There is still an amazing amount of color throughout all reporting areas. Asheville, Hendersonville, and Knoxville are still reaching toward their peak colors in this unusual fall. The Boone and Valle Crucis area are beginning to lose leaves, but there are still surprises around many corners. And, you'll still find plenty of fun events to enjoy everywhere. Check it out!

A few weeks ago, we celebrated the 135th anniversary of a legend – the Original Mast Store in Valle Crucis. We played old-timey games; we sampled apple butter; we listened to some good music. But have you ever wondered what the building itself thinks of all the people who travel out Broadstone Road and Highway 194 for a visit. Well, we did too, so we asked.

It's hard to believe that we are in the final full week of October and the fall colors are just now beginning to appear. In the Valle Crucis/Boone area, this will likely be the best weekend to view the colors. Other areas are still reaching toward their peak. With the colder temperatures, the color change will be speeding up as will the leaf dropping activities. There are still lots of things to see and do, but plan your visits soon.