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mon10AM - 6PM
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sun11AM - 6PM
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Where do you go to visit the oldest structure that houses a Mast General Store location? You won’t find it in the mountains – Not even in Valle Crucis where the Original Mast Store has stood since 1883. ...read more
Local Flavor | Travel
Columbia
There are people and groups in every community that are movers and shakers. They see something that needs to be done, and they enlist others to contribute their time, talent, and capital to make it happen. The final product is an investment in the community itself that engenders pride, becomes a well-loved asset, contributes to quality of life, and even increases the economic viability of the region. ...read more
Inspiration | Local Flavor
All
Did you know that North Carolina annually ranks between seventh and ninth in apple production for the entire United States? The top apple-producing counties are Wilkes, Alexander, Lincoln, Cleveland, Haywood, and Henderson, with Henderson growing 70%-80% of the apples harvested in the state. We reckon that sounds like a good reason for North Carolina’s Apple Festival to be headquartered in Hendersonville! ...read more
Local Flavor | Travel
Hendersonville
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
All
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
All
The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
All
There are literally thousands of songs, poems, and even scientific research that seeks to define and pinpoint the answer to the query “What is Love?” The Greeks, in fact, had eight or nine different words for love with each having some dependencies around it. The great philosophers of Plato’s time, some 2,300-plus years ago are still impacting our thought of love today. ...read more
Inspiration | Mast Family Favorites
All
Now that winter has set in it’s time to put the hiking boots in the back of the closet, lock away your daypack, put your feet up, and wait for spring. Right? Not necessarily. ...read more
Adventure | Inspiration
All
Martin Luther King, Jr. is the first modern private citizen to be honored with a federal holiday. It was a long struggle to set aside the third Monday in January as a day to honor and celebrate a man who advocated for not only racial equality but also economic equality and for all people to be treated with respect and dignity. While the legislation to set aside the day was signed by Ronald Reagan in 1983, its first official celebration was on January 18, 1986, and it took until 2000 for all 50 states to recognize it as a state government holiday. ...read more
Behind the Scenes | Inspiration
All
Back in the not-so-old days, before everyone carried personal, pocket-sized computers equipped with search engines, answers to random questions that popped into a person’s mind were a little harder to come by. ...read more
Local Flavor
All
Did you set a New Year’s Resolution? Have you set one before? Well, in the words of one of my co-workers, “How’d that work out for you?”
Inspiration
All
Here we are about to put another year in the books. It’s a great time for a fresh start, a few positive changes, and holding onto high hopes for good fortune. ...read more
At Home | Local Flavor | Recipes
All