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November 28, 2025 4 minute READ

Jack finds a way to feed not only his family, but the whole village by chopping down the bean tree.

Christmas Magic Takes Many Forms

Jack Tales are one of Appalachia’s most beloved storytelling traditions. The oral folklore series recounts the antics of Jack, a clever young boy, who finds himself in countless predicaments.
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tags Adventure | Inspiration | Local Flavor

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November 13, 2025 9 minute READ

Festival of Lights in Tanglewood Park - photo courtesy of Visit Winston-Salem and Forsyth County Parks & Recreation

Holiday Togetherness in the Twin Cities

The cities of Winston and Salem, North Carolina, merged in 1913. Winston, a growing tobacco and textile town, also served as Forsyth County’s seat of government. Salem had been the center of culture and commerce for the area’s large Moravian population since the 18th century. Festival of Lights in Tanglewood Park - photo above courtesy of Visit Winston-Salem and Forsyth County Parks & Recreation ...read more

tags At Home | Local Flavor | Travel

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November 5, 2025 6 minute READ

A table setting at the Winkler Bakery in Old Salem, NC

In All Things Love

The Unitas Fratrum, or Moravians as they are more commonly known, were the first Protestant Christians taking a stand 100 years before Martin Luther posted his 95 Theses on the door of the Catholic church. Hailing from Moravia, they were also the first Christian missionaries with outposts in several countries, including the United States in Pennsylvania (1741) and in North Carolina in 1753. ...read more

tags Local Flavor | Recipes | Travel

locations-icon Winston-Salem

October 30, 2025 22 minute READ

Mast 2025 Holiday Season Highlights: Your Guide to Festive Fun from Thanksgiving to New Year’s Eve

The Holidays bring people together through shared traditions. We watch children’s faces light up with joy and wonder as they wait in line to share their wish lists with Santa Claus. We gather with our neighbors along city sidewalks for festive parades and in town squares for Christmas tree lightings. We attend services, plays, pageants, concerts, choir performances, and countless other holiday-themed events, too, all to keep the spirit of the season alive in our hearts and in our communities from year to year. ...read more

tags Local Flavor | Travel

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October 22, 2025 2 minute READ

Columbia is Mast Store's partner for the Share the Warmth Coat Collection

Layer Love with Share the Warmth in November

Each year, Columbia Sportswear teams with Mast General Store to gather gently loved coats and jackets for our neighbors who need them for the coldest part of the year. Columbia kicked off this year’s collection by making its own donation of new jackets. ...read more

tags At Home | Inspiration

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October 9, 2025 2 minute READ

Merrell's Food for Kids enters its 16th year

Food for Kids Merrell Footwear Continues its Program to End Childhood Hunger

For 16 years running, Merrell Footwear has partnered with Mast Store and our food security partners to end childhood hunger. Our sales rep, Kent Doobrow, and former community relations manager, Deb Lazenby, started this program as a way to raise awareness of childhood hunger and to also make an impact in our communities. October 13-26, for every purchase of Merrell footwear at Mast Store, Merrell will make a $15 donation to a local food security partner to be used for their kid-focused programs. ...read more

tags Local Flavor | Mast Family Favorites

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Christmas Magic Takes Many Forms

Holiday Togetherness in the Twin Cities

In All Things Love

Mast 2025 Holiday Season Highlights: Your Guide to Festive Fun from Thanksgiving to New Year’s Eve

Layer Love with Share the Warmth in November

Food for Kids Merrell Footwear Continues its Program to End Childhood Hunger

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