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Twenty years have flown by since the Mast Store in Greenville first opened its doors in the old Meyers-Arnold building, but Sunday, March 12, 2023, marks that day exactly. To celebrate, Mast Store is giving everyone who visits that day a free bag of its world-famous, freshly-popped popcorn. ...read more
Local Flavor | Mast in the News
Greenville
Few performers achieve a status where their music is synonymous with the place they call home. Dolly Parton would be such an icon of Tennessee, for instance. Likewise, no one evokes the image of “moonlight through the pines” in Georgia more than Ray Charles or the ancient tones of Kentucky’s bluegrass hills like Bill Monroe. Arguably no one person is as associated with the sound of the North Carolina mountains, perhaps even the entire state of North Carolina, as Doc Watson. As we celebrate what would have been Watson’s 100th birthday on March 3, we’ll look at the lasting legacy of Doc and cover how generations of musicians and music lovers influenced and inspired by his sound are honoring the man as eternal as the Carolina mountains with a host of events and an outpouring of memories. ...read more
Local Flavor
All
Valentine’s Day presents couples with many difficult choices. Should you dine out or stay in? What rom-com do you watch together? What gifts – if any – do you give? And just how big, expensive, and meaningful are those gifts supposed to be? ...read more
Inspiration | Mast Family Favorites
All
We’ve all said the phrase, “If these walls could talk, what stories they would tell.” That could be said about many places and perhaps the walls themselves – think about Russia’s famous Amber Room if it’s ever found. Much closer to home, we started wondering about the iconic centerpiece of the Front Room at the Original Mast General Store. Just what is the story of the pot-bellied stove? ...read more
Local Flavor
Original - Valle Crucis
"It's better than Halloween!"
Disney Magazine said of the Mast Store Candy Barrel.
...read more
Local Flavor
Annex - Valle Crucis
Back 40 years ago, you couldn't grab a bite to eat in the Valle. It meant a drive to Boone or to Banner Elk or to Mountain City over in Tennessee. That is until John and Faye Cooper decided to open the Mast Store Deli. Sandwiches and soups were served in the back of the store. Here's a little of that story, including a bit of it in Faye's own words. ...read more
Mast Family Favorites | Local Flavor | Behind the Scenes
Original - Valle Crucis
Reflecting on her own childhood, Blanche describes her dad, Clingman Hodges, as “the greatest musician”. He mastered the banjo, mandolin, and auto harp . Each morning, he’d awaken the children for school and their mother’s fresh made biscuit breakfast by picking a cheerful tune on the banjo.
[Last week, we shared Part One of our visit with Blanche Hodges Kohnle – “Day in the Life and Barter”. We've been so pleased reading all of your beautiful comments on MastStore.com, Twitter, and Facebook. It’s been especially exciting to hear from so many folks who know and love Mrs. Kohnle. She is, indeed, an exceptional woman with an incredible life story and worthy of high praise. Thank you so much for writing in and sharing with us! This week, we’re exploring "Music and the 1940 Flood".]
Clingman was also a great carpenter. He made beautiful coffins for folks in all the outlying counties – each one of them lined with cotton and lace and the wood varnished so bright, they gleamed. “Daddy went blind at age 72, built his own casket that same year, and was laid to rest in it 12 years later,” Blanche recalls with tenderness.
While Blanche’s five sisters and three brothers played musical instruments like their dad, Blanche was a child with music in her feet. In those days, dancing was considered improper by many folks, especially her mother who forbade her children from doing it. Described by Blanche as “kind, patient, and neighborly”, Blanche’s mother was gracious about most things, but not dancing.
One afternoon during her childhood, Blanche recalls going to the outhouse to practice a few special steps she learned from the other school children… it was called the Charleston. The whole family could hear her behind the house tap-tap-tappin’ away the steps of this popular dance, named after the beautiful South Carolina harbor city, on the wood timbered floor. The consequence for Blanche’s disobedience was a swift spanking, but it was delivered with lots of kind laughter by her ma who knew how much her daughter loved to shimmy.
Years later, long after the devastating Flood of 1940 swept through the Valle, Blanche’s mother said, “I knew when the Valle Crucis Mission School started allowing square dancin’ that it would come to no good. I’m certain that flood was brought on by the dancin’.”
Before that same flood swept through Watauga County and took Tweetsie Railroad with it, Blanche would hop on the train and head west to Johnson City, Tennessee for the day to eat at restaurants and enjoy “city life.”
Mountain weather in the summer wasn’t as hot in those days and the winters were much colder. Summer would find local children swimming and fishing in the pool of Dutch Creek Falls. This spot was popular with the locals for many years, but wealthy homeowners have since purchased the land all around the beautiful falls and it has been hidden from sight for decades.
It wasn’t unusual to have snow up to your knees in January. The students who attended the Valle Crucis Mission School wouldn’t be able to make the walk back home in bad snows and would’ve been stranded had Blanche and her neighbors not taken them in for days at a time.
A different kind of precipitation drew a dark veil over the Valle during an otherwise sunny summer in August of 1940. The remnant of an unnamed Atlantic hurricane, affected portions of northwestern North Carolina and eastern Tennessee and left in its wake shattered lives and unimaginable devastation. The memories, though not pleasant, have endured for many generations and have become a permanent part of our mountain heritage.
“My family was spared. The flood waters came right up to the porch of our house and stopped there. All of our haystacks floated down the washed out road, and no potatoes or cabbage were harvested in the Valle that year. The church next door was pulled right off of its foundation. For other families, it was much worse. I remember seeing our neighbor son’s fiddles floating by my house. He didn’t survive the flood. It was all so very sad.”
Blanche saw electricity light up the Valle in 1932 and “Electricity brought so many great things: washing machines! Irons! The vacuum cleaner! It changed our lives in so many wonderful ways,” Blanche reflects. The Wagon Factory on the north side of the Valle serviced all of horse drawn buggies until the late 1920s. Blanche’s older brother, Bynum Hodges, drove the area’s first Model-T through town to church one Sunday and soon Henry Ford’s great invention changed the dirt roads around the Valle forever.
Blanche was a wife by age 14 and a widow at age 44. She never remarried. She has a rich legacy of 8 children, 22 grandchildren, 24 great grandchildren, and 8 great great grands. One granddaughter inherited “music in her feet” and is a champion clogger. You can see the pride in Blanche’s eyes when she talks about her family.
Blanche Hodges Kohnle misses the sound of her daddys' banjo pickin' every morning before school and the joy of her mama's laughter. She enjoys her many flowers – roses and impatiens mostly – that attract the most beautiful butterflies and hummingbirds to her lovely porch in Granite Falls, North Carolina. She’s the matriarch and everyone’s favorite parishioner at Ebenezer Methodist Church and has touched many folks throughout her life as evidenced by the wonderful comments about beloved "Ms. Blanche" in PART ONE.
With kind, twinkling eyes, and a warm, generous hug, Blanche offers only one piece of advice… two simple, yet profound words: Love people.