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Twenty years have flown by since the Mast Store in Greenville first opened its doors in the old Meyers-Arnold building, but Sunday, March 12, 2023, marks that day exactly. To celebrate, Mast Store is giving everyone who visits that day a free bag of its world-famous, freshly-popped popcorn. ...read more
Local Flavor | Mast in the News
Greenville
Few performers achieve a status where their music is synonymous with the place they call home. Dolly Parton would be such an icon of Tennessee, for instance. Likewise, no one evokes the image of “moonlight through the pines” in Georgia more than Ray Charles or the ancient tones of Kentucky’s bluegrass hills like Bill Monroe. Arguably no one person is as associated with the sound of the North Carolina mountains, perhaps even the entire state of North Carolina, as Doc Watson. As we celebrate what would have been Watson’s 100th birthday on March 3, we’ll look at the lasting legacy of Doc and cover how generations of musicians and music lovers influenced and inspired by his sound are honoring the man as eternal as the Carolina mountains with a host of events and an outpouring of memories. ...read more
Local Flavor
All
Valentine’s Day presents couples with many difficult choices. Should you dine out or stay in? What rom-com do you watch together? What gifts – if any – do you give? And just how big, expensive, and meaningful are those gifts supposed to be? ...read more
Inspiration | Mast Family Favorites
All
We’ve all said the phrase, “If these walls could talk, what stories they would tell.” That could be said about many places and perhaps the walls themselves – think about Russia’s famous Amber Room if it’s ever found. Much closer to home, we started wondering about the iconic centerpiece of the Front Room at the Original Mast General Store. Just what is the story of the pot-bellied stove? ...read more
Local Flavor
Original - Valle Crucis
"It's better than Halloween!"
Disney Magazine said of the Mast Store Candy Barrel.
...read more
Local Flavor
Annex - Valle Crucis
Back 40 years ago, you couldn't grab a bite to eat in the Valle. It meant a drive to Boone or to Banner Elk or to Mountain City over in Tennessee. That is until John and Faye Cooper decided to open the Mast Store Deli. Sandwiches and soups were served in the back of the store. Here's a little of that story, including a bit of it in Faye's own words. ...read more
Mast Family Favorites | Local Flavor | Behind the Scenes
Original - Valle Crucis
Well, the holidays are upon us. Everyone's calendars are full of parties, get togethers, and covered dish gatherings. The schedule for family visits is lengthy and covers most of the time between Christmas Eve and Christmas Night. With so many places to go and people to see, it's often not practical to prepare a full meal for your guests. That's where a smattering of hearty appetizers and sweet treats will help tide them over to their next stop.
We've cooked up a table full of ideas that you may want to try at your next gathering at the office or around the tree.
Easy and Tasty Beverage:
Spiced Apple Cider
1 gallon apple juice, cranapple juice, or cider
1 package Raven's Nest Mulling Spices
Mix juice and Raven's Nest Mulling Spices thoroughly and serve either hot or cold.
Here are your starters:
Cheesy Herbed Artichoke Dip
4 teaspoons Big Daddy’s Superb Herb Seasoning
1-2 tablespoons Big Daddy’s Marinade (to taste)
12 ounces cream cheese
8 ounces Monterey Jack cheese, grated
8 ounces parmesan cheese, grated
8 ounces sour cream
1 can quartered artichoke hearts, finely chopped
1 cup milk
Mix all ingredients together in crock pot or over medium heat on the stove top. Heat through until warm and bubbly. Serve with tortilla chips, vegetables or wheat crackers.
Cream Cheese and Jelly
1 8 ounce block cream cheese
1 10 ounce jar Spicy Garlic Pepper Jelly or 10-ounce jar Jalapeno Hot Raspberry Jam
Place the softened cream cheese on a serving platter and pour the jelly or jam over it. Serve with crackers. Serving suggestion: Prepare individual crackers with a layer of cream cheese spread topped with a dollop of the pepper jelly. The color is very festive and the taste is sweet with a little kick at the end.
Sweet Treats:
Sweet Potato Cake
1 pound Old Mill of Guilford Sweet Potato Muffin Mix (1/2 bag)
2 eggs
2 ounces butter, margarine, or oil (4 tablespoons) – You can use 4 ounces for extra richness
½-2/3 cup pecans or walnuts, chopped
1 cup boiling water
Preheat oven to 375°. Beat eggs, add butter, margarine, or oil, and mix well. Then add the nuts and boiling water. Stir until well blended. Fill greased 9-inch x 12-inch pan 2/3 full and bake 15-18 minutes or until toothpick comes out clean.
When cooled, ice with Cream Cheese Frosting (recipe below) and garnish with some extra nuts.
Cream Cheese Frosting (from The Food Network)
4 ounces unsalted butter, softened
4 ounces cream cheese, softened
2 cups powdered sugar
1 teaspoon vanilla extract
In a large bowl, beat together the butter and cream cheese with an electric mixer. With the mixer on low speed, add the powdered sugar a cup at a time until smooth and creamy. Beat in the vanilla extract.
So hearty, it could be a meal:
Grits Casserole
Grits:
2 cups Old Mill of Guilford Yellow Grits
4 cups water
1 can chicken broth
1 cup milk (or half & half)
1 teaspoon salt
2 teaspoons pepper
½ stick butter
Mix grits, water, broth, milk, salt, pepper, and butter together in large pot and bring to a boil. Once boiling, turn to low heat and whisk often so the grits don’t get lumpy. Cook until thick (20-30 minutes).
Casserole:
4 cups cooked grits
2 eggs
1 10 ¾ ounce can cream of mushroom soup
8 ounces of your favorite grated cheese
¾ cup half and half (may use heavy cream or milk)
½ cup sour cream (optional – for extra creaminess)
1 ½ teaspoons Big Daddy’s Superb Herb Seasoning
2 tablespoons Big Daddy’s Marinade
1 pound cooked sausage (or bacon, crispy and crumbled)
Mix grits, eggs, soup, cheese, half and half, sour cream, herb seasoning, marinade, and sausage together well and pour into 9-inch x 13-inch baking dish. Bake at 350° for 35-45 minutes or until brown around the edges and bubbly in the center.
This recipe is very versatile. Add shrimp, crab meat, hash browns, additional eggs, garlic, Tabasco Sauce®, whatever you like! You can also bake it in a 12-inch or 13-inch cast iron skillet or in smaller skillets for individual portions. The casserole freezes well and can be made 1-2 days in advance and heated later.
Creative and beautiful:
Honey, Apple, and Cheese Platter
1 Savannah Bee Raw Honeycomb
2-3 Granny Smith Apples, cored and thinly sliced
Slices of your favorite cheeses
Place the honeycomb in the middle of your platter and surround it with a festive arrangement. Include a knife to cut and serve the honeycomb. You can also add your other favorite fruits like strawberries and blueberries.
If you are trying to trim a few calories to be a bit more health conscious, you can substitute apple sauce (1/3 cup), a pureed banana (1/4 cup), or plain yogurt (1/4 cup) for each egg or 1 cup apple sauce for 1 cup of oil.
No matter how you spend your holidays, we hope they are filled with friends, family, and fun.
Click here to download a pdf of these recipes.