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sun11AM - 6PM
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How does one eat an elephant? One bite at a time. How does one make change? It starts with an idea that can be put into action. By sharing the idea with other people, the action gains momentum and creates a movement. The movement, with a firm hand and clear direction, makes strides to the goal of the original idea of change. ...read more
Inspiration | Local Flavor | Mast Family Favorites
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Dolly Parton is an American icon who’s renowned for decades of unforgettable performances on stage, screen, and in studio. No matter the heights she’s reached, Dolly always remembers her roots. Her legendary career proves that every artist’s journey begins with the resources, training, and encouragement they receive at home. ...read more
Adventure | Local Flavor | Travel
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For outdoor enthusiasts, one of the best ways to kick off the new year is by participating in a "First Day Hike." Last year, however, many of the state parks and recreation areas affected by Hurricane Helene remained closed in January. Although signs of the damage wrought by Helene are still visible, fortunately, most of the recreation area and parks have reopened. ...read more
Adventure | Inspiration | Local Flavor
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In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
Inspiration | Local Flavor | Travel
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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Mast Family Favorites
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We’re so excited about the upcoming opening of our newest “old” location that we want to share one of our “Mast Favorites” that’s born and bred in Winston-Salem, NC. Fulton & Roark began with a series of solid colognes designed to integrate seamlessly into everyday life. F&R crafts high-quality grooming products specifically built for the way men operate. They believe superior products should make a man’s process of getting ready less complicated and more enjoyable.
What’s the difference between solid cologne and liquid cologne? Great question. Think concentrated, wax-based fragrance, rather than a liquid cologne. This means the product is super travel friendly and convenient to keep on hand - in your pocket, in a gym bag, you get the idea - without having to worry about it spilling or breaking.
From Fulton & Roark:
“For us, quality ingredients are only half the story; if it’s not enjoyable, easy-to-use, and truly beneficial, we don’t believe it’s worth having. Our products are designed around the details that shape the lives of men; from the dimensions of the pockets in a pair of trousers, to the requirements of a global traveler, and even to the real estate around a bathroom sink.”
The solid cologne is made with premium quality essential oils and an exceptional wax blend containing microcrystalline wax and coconut oil. Fulton & Roark Solid Colognes are available in three distinctive scents, all named for islands in the southeastern United States. Tybee is a brisk white musk accented with rosewood and cedar. Shackleford’s fragrance is a blend of warm amber and sandalwood. Hatteras smells fresh, green and lightly spiced. Best yet, they’re made in the USA.
"This cologne provides maximum scent with minimum application, doesn't burn after shaving, and I feel it intensifies throughout the day (apply on neck and wrists). My wife loves it, and so do I. You get what you pay for and the quality of this cologne is top notch," raves a Fulton & Roark wearer.
And who is Fulton & Roark named after? Not the owners? Why, they’re handsome canines, of course [pictured to the left.] All the more reason to love this line!
Stop by Mast General Store (all but the Original Store) to select your favorite scent or have it Fulton and Roark sent to your front door by clicking HERE.
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