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September 23, 2025 23 minute READ

Helene's high water mark at the Mast Store Annex in Valle Crucis

The Day the Water Rushed In

To say that September 27, 2024, and the days that followed were life-changing is an understatement. Everyone living in Western North Carolina and parts of East Tennessee and Southwestern Virginia had their lives turned upside down in some way, shape, or form. It could be minor – like a tree or two down in your backyard – or it could be major – a loss of a house, your business, or even a loved one. Helene impacted all of us. ...read more

tags At Home | Local Flavor | Mast Family Favorites | Mast in the News | Travel

September 17, 2025 4 minute READ

A statue constructed of scrap iron of two bluegrass players located on Waynesville's Main Street.

Wild About Waynesville

The Town of Waynesville is named for notable Revolutionary War General Anthony Wayne, who earned the moniker “Mad Anthony,” but there’s no description further from reality for this pleasant mountain retreat. If the label given to its namesake – the same General Wayne of Fort Wayne, Indiana, and Wayne National Forest – applies at all, it’s how “madly” locals and visitors alike fall for Waynesville’s beauty. ...read more

tags Fall Foliage Primer | Local Flavor | Travel

locations-icon Waynesville

September 8, 2025 7 minute READ

Trees with fall color along the Blue Ridge Parkway just outside of Blowing Rock

Say Hello to the High Country

In the early days of automobile travel, a loose association of chambers of commerce, boards of trade, and cities came together to jointly advertise the beautiful scenery found along an auto trail pieced together from Quebec, Canada, to St. Petersburg, Florida, and then on to Miami. Part of this trail runs down King Street in Downtown Boone, which used to sport several motels capitalizing on the Black Bear Trail name. ...read more

tags Fall Foliage Primer | Local Flavor | Travel

locations-icon Boone | Original - Valle Crucis|Annex - Valle Crucis

September 3, 2025 6 minute READ

Fall into Asheville

Asheville transformed from a pioneer outpost into a resort city within a century of its founding in 1797. By the late 1800s, people flocked to this Western North Carolina destination to take in the fresh mountain air, go horseback riding, hiking, or picnicking, and enjoy the luxurious accommodations of the Grove Park Inn and the Battery Park Hotel. During this era of booming growth, one of the wealthiest and most famous Americans of his time, George Vanderbilt, constructed the palatial Biltmore Estate as a “summer home” in Asheville. It remains the largest – and among the most opulent – private residences in the United States to this day. ...read more

tags Fall Foliage Primer | Local Flavor | Travel

locations-icon Asheville

August 21, 2025 12 minute READ

Picking the perfect pumpkin at a pumpkin patch

Five Favorite Farm-Inspired Fall Pastimes

Fall is when the stories we’ll tell the rest of our lives arise from the joys we share with family and friends. It’s when our senses are invigorated by the crisp air and rich colors surrounding us. It’s respite from the heat of summer and peace of mind before the chill of winter. Fall is a season best lived in the moment so memories aren’t recorded but felt. ...read more

tags Fall Foliage Primer | Adventure | Local Flavor | Travel

locations-icon All

August 13, 2025 9 minute READ

Valle Country Fair, held the 3rd Saturday in October in Valle Crucis, NC

Fall is Filled with Festivities

In the fall, we typically celebrate the harvest, the last warm days before winter makes its presence known, the colorful fall leaves, and the sense of community coming together. This year, we have many more reasons to revel in fall’s grandeur with the return of fall festivals and the restoration of homes, roads, and towns in the mountains of Western North Carolina and East Tennessee. ...read more

tags Fall Foliage Primer | Adventure | Local Flavor | Travel

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The Day the Water Rushed In

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Fall is Filled with Festivities

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