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There’s an old adage about real estate investment that goes, “Buy land. They’re not making it anymore.” The line packs so much wit and wisdom that it has variations attributed to – not one but – two of America’s most notable quip-masters, Mark Twain and Will Rogers. Its truth is also precisely why we need land trusts. ...read more
Local Flavor | Mast Family Favorites
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A mysterious creature roams the hills of Appalachia. It carries its bulky, slouching figure upright yet travels with catlike agility under the cover of night so that it goes undetected and unseen – by most people, at least. Though it’s said to stand much taller than an adult human with hair or fur covering its body from head to toe, the creature is best known for one distinctive feature evidenced only by the tracks it leaves on the ground… An oversized foot. ...read more
Local Flavor | Mast Family Favorites
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It’s hard to believe that a quarter century has passed since the Mast General Store opened its fifth location on historic Biltmore Avenue in a resurging Downtown Asheville. Sunday, May 12, 2024, marks the date when the doors first officially opened to welcome locals and visitors alike. To celebrate, Mast Store is giving everyone who visits that day a free bag of its world-famous, freshly popped popcorn. ...read more
Local Flavor | Mast in the News
Asheville
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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Join us for a humdinger of a Grand-Opening celebration at our newest "old" location in Winston-Salem! If you were there for our ribbon-cutting on Friday, May 8th, you'll know that we're very excited to be your new neighbors at 516 North Trade Street. We have a big weekend planned at Mast Store Winston-Salem and hope you'll make time to stop by and say hello! ...read more
Behind the Scenes | Local Flavor | Mast in the News | Mast Family Favorites
Winston-Salem
Cloud Star’s story is a simple one; They started out in a home kitchen more than 15 years ago with a single goal: To make a tasty treat that Samantha, a sweet shepherd mix with a picky palate and some pesky food allergies, could eat and enjoy. ...read more
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University historian, J.S. Collister, found that her research repeatedly turned up recipes, which had been transported over land and sea, by caravan, clipper ship and covered wagon, over thousands of miles and nearly as many years. She discovered that sharing recipes was a long-treasured tradition, enjoyed by many cultures and many generations. ...read more
Recipes | Mast Family Favorites | Local Flavor
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When you think of Norway, blue fjords snaking among tall mountains, small fishing villages, and making first tracks in new fallen snow all come to mind. Out of this beauty, and the need to feed the family and make a living, came the tradition of Helle Knives. ...read more
Adventure | Mast Family Favorites
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A celebration of Appalachian music and cultural heritage, the Doc & Rosa Lee Watson MusicFest 'N Sugar Grove will take place July 10 and 11, 2015 on the grounds of the Historic Cove Creek High School in Sugar Grove, N.C. ...read more
Mast Family Favorites | Local Flavor
Boone | Original - Valle Crucis|Annex - Valle Crucis
W.R. Case & Sons Cutlery Company is an American manufacturer of premium, handcrafted knives that are passed down for generations. Based in Bradford, Pennsylvania, Case’s offerings cover a wide range of product categories, from traditional folding pocket knives and fixed blade sporting knives to limited production commemoratives and collectibles. ...read more
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