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sun11AM - 6PM
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fri10AM - 9PM
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sun11AM - 6PM
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sun11AM - 6PM
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fri10AM - 9PM
sat10AM - 9PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 8PM
sat10AM - 8PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 7PM
sat10AM - 7PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 8PM
sat10AM - 8PM
sun11AM - 6PM
The runways of New York City, Paris, and Milan may seem millions of miles away from the mountains Mast General Store calls home, but the world of high fashion isn’t foreign to us. We keep up with trends and interpret them in our own functional, outdoor-inspired, everyday way. ...read more
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Spring welcomes the return of light after a dark winter and is filled with signs of rebirth, hope, and resilience. The season has been celebrated across time and cultures with stories and traditions, including folklore around eggs, hares (or rabbits), and baskets. ...read more
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What is a passport? In short, a passport is merely a few leaves of paper marked with photos and stamps. In modern legal terms defined by U.S. Department of State, it is “a request to foreign governments to permit you to travel or temporarily reside in their territories and have access to lawful local aid and protection.” While extending us welcome to a new place, passports also offer their holder the services of the U.S. embassy or consulate as a sort of diplomatic home-away-from-home. ...read more
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In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
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There’s nothing like enjoying a good book under a shade tree with a nice breeze blowing or on a warm sandy beach with the sound of waves crashing on the shoreline. Summer reading runs the gamut from bodice rippers and murder mysteries to non-fiction accounts of our times and classics from long ago. We asked our employees to share some of their recommendations to add to your summer reading list. ...read more
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Spring cleaning is taking place in all Mast Store communities. Windows are being scrubbed; the carpet is getting cleaned; and the closets, well, if you haven’t worn it in a while, it’s probably time to say goodbye to it. Take a good look at your shoes. If they have some miles left in them, we can make it easy for you to put some smiles on some local faces. ...read more
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We are eagerly waiting for sun and fun! While the April showers mode continues, we’re actively putting together supplies for a summer filled with outings, laughter, and fun. Here’s a list of items with safety and protection at the forefront, so you can focus more on the fun part. ...read more
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Whether or not you believe that your destiny is governed by the stars, you probably know which astrological sign you were born under, right? Astrology is just an amusement to most of us these days, but to our ancestors, natural astrology was important in predicting seasonal events and weather. Well-informed planters used the position of the sun, moon and the constellations to manage their livestock and crops. ...read more
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By now you’ve heard the news – the official weather prognosticating groundhog, Punxsutawney Phil, emerged from his burrow and saw his shadow, thus, we’ll have six more weeks of winter. That could be the most depressing news you’ve heard in a while, especially if you suffer from Seasonal Affective Disorder, also known as SAD. Longer nights, cold temperatures, and gray days all figure into a general feeling of sadness and depression. But, there are steps you can take to reduce its effects. Here are five ways to escape the winter blues. ...read more
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Out with the old and in with the new – 2018 is just a few days away. Many celebrations are planned to bid farewell to 2017 and to embrace all that the New Year has to offer. The roots for some of the celebrations are as old as the hills, so to speak. ...read more
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