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November 13, 2025 9 minute READ

Festival of Lights in Tanglewood Park - photo courtesy of Visit Winston-Salem and Forsyth County Parks & Recreation

Holiday Togetherness in the Twin Cities

The cities of Winston and Salem, North Carolina, merged in 1913. Winston, a growing tobacco and textile town, also served as Forsyth County’s seat of government. Salem had been the center of culture and commerce for the area’s large Moravian population since the 18th century. Festival of Lights in Tanglewood Park - photo above courtesy of Visit Winston-Salem and Forsyth County Parks & Recreation ...read more

tags At Home | Local Flavor | Travel

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September 23, 2025 23 minute READ

Helene's high water mark at the Mast Store Annex in Valle Crucis

The Day the Water Rushed In

To say that September 27, 2024, and the days that followed were life-changing is an understatement. Everyone living in Western North Carolina and parts of East Tennessee and Southwestern Virginia had their lives turned upside down in some way, shape, or form. It could be minor – like a tree or two down in your backyard – or it could be major – a loss of a house, your business, or even a loved one. Helene impacted all of us. ...read more

tags At Home | Local Flavor | Mast Family Favorites | Mast in the News | Travel

August 22, 2025 5 minute READ

Friends Day Partners at Mast Store - Blue Ridge Parkway Foundation, Friends of the Reedy River, Friends of the Smokies, Gateway Nature Preserve, the Pisgah Conservancy, Friends of the Ecusta Trail, Palmetto Conservation Foundation, and FRIENDS of the Blue Ridge

Friends Day Returns Saturday, September 6

Pierre Teilhard de Chardin observed that the world is round so that friendship may encircle it. On Friends Day at Mast Store, we wrap our arms around organizations that raise the bar in our local communities by improving residents' quality of life, increasing economic vitality, and embracing landscapes and assets that make our communities unique. They bring out the best for all of us! ...read more

tags At Home | Local Flavor | Mast Family Favorites

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June 27, 2024 11 minute READ

Looks Like a Good Day for a Picnic

Who can forget one of Yogi Bear’s favorite catchphrases, “A pic-a-nic basket has everything a bear needs?” Jellystone Park was definitely a perfect place to enjoy a meal alfresco, but did you know that picnics were affairs originally held indoors? And that there is science behind many of the foods commonly found nestled in a picnic hamper? Yep, there’s a reason we crave watermelon this time of year. ...read more

tags At Home | Local Flavor | Recipes

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December 20, 2023 6 minute READ

Should Auld Acquaintance Be Forgot

Here we are about to put another year in the books. It’s a great time for a fresh start, a few positive changes, and holding onto high hopes for good fortune. ...read more

tags At Home | Local Flavor | Recipes

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December 14, 2023 7 minute READ

Holiday Superstitions and Celebrations of Old

The Appalachian Mountains were the western frontier in the 1700s. Those who adventured into these formidable hills were hearty souls indeed. Self-sufficient, creative, strong-willed, often stubborn, and isolated are a few other words that would be good descriptors. Because of their isolation even on into the 20th century, the mountain folk held onto many traditions from the Old Country. ...read more

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The Mountains Are Open - Vacation & Volunteer

It Just Would Not Be the Holidays Without

John and Faye Cooper: Why We Support Land Trusts

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Holiday Togetherness in the Twin Cities

The Day the Water Rushed In

Friends Day Returns Saturday, September 6

Looks Like a Good Day for a Picnic

Should Auld Acquaintance Be Forgot

Holiday Superstitions and Celebrations of Old

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