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Where do you go to visit the oldest structure that houses a Mast General Store location? You won’t find it in the mountains – Not even in Valle Crucis where the Original Mast Store has stood since 1883. ...read more
Local Flavor | Travel
Columbia
There are people and groups in every community that are movers and shakers. They see something that needs to be done, and they enlist others to contribute their time, talent, and capital to make it happen. The final product is an investment in the community itself that engenders pride, becomes a well-loved asset, contributes to quality of life, and even increases the economic viability of the region. ...read more
Inspiration | Local Flavor
All
Did you know that North Carolina annually ranks between seventh and ninth in apple production for the entire United States? The top apple-producing counties are Wilkes, Alexander, Lincoln, Cleveland, Haywood, and Henderson, with Henderson growing 70%-80% of the apples harvested in the state. We reckon that sounds like a good reason for North Carolina’s Apple Festival to be headquartered in Hendersonville! ...read more
Local Flavor | Travel
Hendersonville
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
All
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
All
The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
All
If you haven’t checked your calendar lately, the holidays are HERE! Gatherings of all kinds abound – from friends and family to co-workers and colleagues. It’s a time for pulling out all the stops, making everyone’s favorite dishes, and trying a few new recipes. That can hold true for holiday beverages, too. We visited with Josh, who helped us put together a “summer school mixology class” earlier this year to give us a few ideas to “up your hospitality” during the holidays. ...read more
At Home | Recipes
All
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
All
Ah, the holidays. Perhaps a better reference would be Food-a-Paloosa! Think about it. Beginning at Thanksgiving and running through New Year’s Day (or Old Christmas on January 6 if you’re so inclined), can you name one gathering that does not have a food component? Office lunches, holiday open houses, neighborhood gatherings, Secret Santa get-togethers, Christmas parties... The list can be staggering. And that’s OK. Nothing brings a group together better than a good meal. So, let us prepare to lay a beautiful table and fill it with tasty fare from the best cooks around. ...read more
At Home | Recipes
All
Fall finally made it, and with that, it’s time to pick over the tomatoes, beans, peppers, and whatever else you might have lingering in your gardens one last time. You’ll want to savor what you can as it’s fresh off the vine, but what do you do with the excess? We have a few ideas. ...read more
At Home | Recipes
all| Asheville | Boone | Columbia | Greenville | Hendersonville | Knoxville | Valle Crucis | Waynesville | Winston-Salem
Your child’s winter break from school will be here before you know it. This break from often an overfilled schedule provides ample opportunity to enjoy working on creative projects together. One of my family’s favorite holiday traditions is making holiday decorations (that we’ll pull out and enjoy year after year) and crafting sweet homemade gifts for friends and family. Below you’ll find a few ideas that are easy for even the youngest artists. Plus, these crafts are so simple that you’ll probably have most of the materials you need already in your home! ...read more
At Home | Recipes
All
Here we are about to put another year in the books. How can 365 days pass by so quickly? With the New Year just hours away, it's time to begin preparing to greet the New Year in a traditional way in order to have a full year of good luck. ...read more
At Home | Recipes
All