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sat10AM - 8PM
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fri10AM - 7PM
sat10AM - 7PM
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Fall is here! The bridge between summer and fall is full of delicious possibilities: the last heirloom tomatoes and sweet corn linger, pears and sweet potatoes start to arrive, and more apples than you can name can all be found at your local farmers’ market. ...read more
Local Flavor | Gardening | At Home
Asheville | Annex - Valle Crucis | Boone | Columbia | Greenville | Hendersonville | Knoxville | Roanoke | Original - Valle Crucis | Waynesville | Winston-Salem
For many not so long ago, canning and freezing summer’s bounty was a lifeline. The beans, corn, squash, cucumbers, and whatever else was coming in from the garden weren’t meant just to be enjoyed as they are harvested but to put food on the table during the winter when “pickin’s were slim.” Now, canning or freezing is more of a tradition than a necessity, but there is still a certain sense of pride and accomplishment that goes along with it. ...read more
At Home | Gardening | Recipes
All
Where do you go to visit the oldest structure that houses a Mast General Store location? You won’t find it in the mountains – Not even in Valle Crucis where the Original Mast Store has stood since 1883. ...read more
Local Flavor | Travel
Columbia
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
All
The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
All
We’ve all said the phrase, “If these walls could talk, what stories they would tell.” That could be said about many places and perhaps the walls themselves – think about Russia’s famous Amber Room if it’s ever found. Much closer to home, we started wondering about the iconic centerpiece of the Front Room at the Original Mast General Store. Just what is the story of the pot-bellied stove? ...read more
Local Flavor
Original - Valle Crucis
Friends Day recognizes organizations that work in each of our hometowns to activate volunteers around beautiful community assets, which contribute to residents’ quality of life and the economic viability of the region. On September 10, each Mast Store location will donate 10% of the day’s sales to benefit the efforts of its local partner. Guests may also round up their purchases to provide additional support September 9-11. ...read more
Inspiration | Local Flavor | Mast Family Favorites
All
Weddings are big events bringing together members of two families to celebrate their union into one bigger family. There’s usually a ceremony, probably some drama, good food, maybe a little drink, and stacks of gifts. Many weddings were delayed because of the pandemic, so this year’s wedding season is super busy. We’ve pulled together several thoughtful gifts that are perfect for any couple requesting your presence at their nuptials. ...read more
Inspiration | Mast Family Favorites
All
If you’re a child of the ‘80s, you might remember “Workin’ for a Livin’,” a song by Huey Lewis and the News that paid tribute to the work-a-day folks that keep our lives moving forward. The same sentiment can be applied to the work of land trusts – they are workin’ for OUR livin’. ...read more
Inspiration | Local Flavor
All
Today is Arbor Day, and we’re celebrating the beauty and symbolism trees lend to our world. Take a look at this tree-themed trivia from across our region. We hope the facts will inspire you to hug a tree or, especially, plant one in honor of all that trees do for us and our environment! ...read more
Inspiration | Gardening
All
Recycling trends in the United States are improving, but there are still plenty of creative ways to recycle our household waste. ...read more
Inspiration
All
Recycling is a comprehensive process. Many of us are familiar with the basic “3 R’s” that describe it: Recycle, Reduce, Reuse. ...read more
Inspiration
All